The Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
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News & Updates
Twitter Launches New Campaign in Support of Press Freedom to Support Local Journalists
This is interesting. Twitter has today launched a new campaign in support of local journalists as part of World Press Freedom Day, which includes full-page ads in various newspapers promoting Twitter lists of journalists to follow, as well as new education programs and funding to support open press coverage.
For the full white paper click here
Twitter Opens Audio Spaces to All Users with Over 600 Followers, Announces New Spaces Features
The next phase of the audio social push is here, with Twitter announcing that its Clubhouse-like Spaces feature is now being made available to all users, on both iOS and Android, with over 600 followers.
For the full article click here
Driving organic traffic to your site but not seeing enough conversions? Learn how user intent can help you drive more qualified leads.
For the full article click here
Microsoft Rolls Out Customer Match, Updates to Match Types, New Text Ad Formats & More
Microsoft announced another round of feature rollouts for advertisers, including changes to match types, ad formats, product rollouts and more. These updates follow two rounds of big announcements in early April and late April. Here’s what advertisers need to know.
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The Future Of Digital Marketing Agencies In A Post-Covid World
It seems like a simple equation: more people spending more time online, plus businesses eager to boost their online presence as a result, equals a promising post-Covid world for digital marketing agencies.
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Remaking Marketing: Centering The Business Itself In Purpose For Long-Term Success
When family ties led to moves to two new cities, colleagues Anne St. Peter and Douglas Bell decided to seize the opportunity to build a new marketing consulting enterprise with what they call an “inside-out approach.” In establishing Global Prairie in 2008, they built an employee-owned firm designed to help clients identify their purpose and engage their stakeholders around it.
For the full article click here
Daily Minute Master Series – May 7, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Facebook’s Oversight Board Upholds Decision to Ban Trump, But Calls for Clearer Guidance Moving Forward
For the full white paper click here
9 Journalism Tactics That Work for SEO Content Writing
Engagement is a top priority in journalism. The same can be said for SEO. Use these 9 proven journalism tactics to improve your SEO content.
For the full article click here
Content Marketing Tips for SaaS to Increase Acquisition and Retention
Software-as-a-Service (SaaS) needs content marketing to attract and convert customers. Here’s how to use it for acquisition & retention.
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A Guide to How AI Can Help Brands with Influencer Marketing
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15 B2B Technology Marketing Trends To Watch In 2021
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Breaking Down Myths About Marketing To Older Consumers
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Daily Minute Master Series – May 6, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Twitter Acquires News Content Subscription Platform Scroll to Advance its Creator Revenue Tools
Now, some five years later, Twitter is doing exactly this.
For the full white paper click here
7 Ways to Improve SEO on Your WordPress Site
Are you looking for other ways to improve your WordPress SEO outside of Yoast? Here are 7 actionable tips you can implement.
For the full article click here
Urgent Steps to Take When Your Instagram Account is Hacked
Do you suspect that hackers have gained access to your Instagram account? Learn what to do when your Instagram account is hacked.
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How Marketing Can Move Forward As Third-Party Cookies Are Phased Out
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Cannabis Franchising: Funding, Growth And Marketing Hacks For Cannabis Brands
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Why You Should Hire a Smaller Digital Marketing Agency
For the full article click here
Daily Minute Master Series – May 5, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Twitter Launches New Campaign in Support of Press Freedom to Support Local Journalists
For the full white paper click here
Twitter Opens Audio Spaces to All Users with Over 600 Followers, Announces New Spaces Features
The next phase of the audio social push is here, with Twitter announcing that its Clubhouse-like Spaces feature is now being made available to all users, on both iOS and Android, with over 600 followers.
For the full article click here
3 Ways SEO User Intent Can Drive Higher Lead Quality
Driving organic traffic to your site but not seeing enough conversions? Learn how user intent can help you drive more qualified leads.
For the full article click here
Microsoft Rolls Out Customer Match, Updates to Match Types, New Text Ad Formats & More
For the full article click here
The Future Of Digital Marketing Agencies In A Post-Covid World
For the full article click here
Remaking Marketing: Centering The Business Itself In Purpose For Long-Term Success
For the full article click here
Daily Minute Master Series – May 4, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Facebook Outlines Advances in Computer Vision and Object Identification Tech
For the full white paper click here
ByteDance Names Current Company CFO Shouzi Chew as the New CEO of TikTok
So after all the efforts of the US Government to force TikTok to detach itself from its Chinese roots, after the threats of a full ban on the app unless it was sold into US ownership, after various court cases challenging and defending the US Government’s ruling. After all of this, the single outcome of that entire process, the only thing that’s actually happened in response, is that TikTok has lost a US-based CEO and appointed one from its Chinese parent company instead.
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Facebook Pushes Ahead with Plans for Full End-to-End Encryption of its Messaging Tools
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YouTube Tests New Timed Comments in Video Playback to Provide More Context and Maximize Engagement
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13 Best Chrome Extensions for Digital Marketing and SEO
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Why Email Marketing Is Crucial For Businesses
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Daily Minute Master Series – May 3, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Twitter Rises to 199 Million Daily Actives, Posts 28% Increase in Year Over Year Revenue in Q1
For the full white paper click here
Pinterest Expands Shopify Integration Worldwide
Pinterest’s integration with Shopify is expanding worldwide, giving 1.7 million merchants the ability to turn products from their e-commerce store into shoppable pins. Shopify’s Pinterest app, which launched last year in the US and Canada, is now available in 27 additional countries.
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The 5 Best Digital Marketing Strategies to Empower Your Business
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How To Use Automation In Healthcare Marketing
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4 Marketing Budget Frameworks For Small Businesses
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SEC Probes Volkswagen’s Name Change Joke: Report
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Daily Minute Master Series – April 30, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
TikTok Launches Lead Generation Ads to Help Advertisers Collect Audience Information
For the full white paper click here
Facebook Posts Strong Revenue Result, Though Active Usage Growth is Slowing in Key Markets
Facebook just keeps on keeping on, with the platform reporting increases in both users and revenue in the first quarter of 2021, while it’s also maintained significant momentum in its ‘Other revenue’ category, largely driven by Oculus VR and Portal smart speaker sales.
For the full article click here
YouTube Reports 49% Jump in Ad Revenue as Video Consumption Behaviors Evolve
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How to Be a Top Tweeter: 10 Tips That Will Get Your Tweets Noticed
With a few taps of the keyboard and a couple clicks, you can send a message to hundreds or even thousands of interested readers. What’s even cooler is that anyone can do it. You can start a brand from the ground up on social media today. Of course, getting your posts or pins or tweets noticed is easier said than done. As of January 2021, there were 192 million daily users on Twitter posting an average of 600 million tweets per day.
For the full article click here
How to Report Indexing Issues in Google Search Console
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Taco Bell Enlists the Moon in Its First Global Marketing Campaign
For the full article click here
Daily Minute Master Series – April 29, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Pinterest Rises to 478 Million Users, Posts Strong Revenue Result for Q1
For the full white paper click here
Google Adds 3 New Features For People Ready to Travel Again
Google is adding new features in search results to assist those who are ready to travel again.
For the full article click here
How SEO Forecasting Can Help You Get the Right Clients
For the full article click here
Experiential Marketing: How to Create Sensory Experiences Without Physical Contact with Your Customers?
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Google Business Booms on Covid Reopening Marketing Blitz
For the full article click here
Marketing With Empathy: The Need For The Human Touch
For the full article click here
Daily Minute Master Series – April 28, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Apple Officially Launches New App Tracking Permissions as Part of iOS 14.5
For the full white paper click here
How Google Knows Which Content Belongs to the Same Author
Google’s John Mueller describes a technique called reconciliation which is used to recognize when different content across the web belongs to the same author. This topic is discussed during the Google Search Central SEO hangout recorded on April 23.
For the full article click here
Why Your Marketing Team Needs To Study The 30 Percent Rule
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What You Need to Know About Getting and Using Your Google Maps API Key
For the full article click here
What Are The Habits & Routine of a Successful SEO Professional?
A reader recently asked: For a successful professional SEO expert, what is the daily routine? Here are five daily habits to make part of your routine.
For the full article click here
YouTube Channels Can Change Their Name Without Affecting Their Google Account
For the full article click here
Daily Minute Master Series – April 27, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Clubhouse Announces Exclusive Content Deal with NFL, its First Official Sports Partnership
For the full white paper click here
Research: Vaccine is Driving New Online Search Opportunities
New research by BrightEdge shows post-vaccine consumer trends are creating new opportunities for online search. There are emerging winners in many areas from local search to travel. Other areas experiencing a sharp pullback.
For the full article click here
Google Web Stories WordPress Plugin Updated With Embedding Capabilities
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Influencer Marketing Growing Year by Year with Brands Looking for More Influencers to Promote Their Products
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How To Harness The Power Of Personalization In Marketing
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Marketing Technology Highlights of The Week: 26th-April-2021: Featuring Moz, Movable Ink, ActiveCampaign, Infutor
For the full article click here
Daily Minute Master Series – April 26, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
TikTok Outlines Ad Campaign Changes and Impacts Due to Apple’s IDFA Update
For the full white paper click here
Snapchat Rises to 280 Million Users, Reports Strong Take-Up of TikTok-Like ‘Spotlight’ Option
Snapchat has posted its latest performance update, showing solid increases in both usage and revenue throughout Q1 2021. The numbers will certainly raise some eyebrows, and likely get more social media marketers considering their options on the app. First off, on usage – Snapchat is now being used by 280 million people every day, a 22% increase in year-over-year performance, and the app’s biggest increase in its YoY usage growth in more than 3 years.
For the full article click here
Facebook Shares 4 Ways It’s Improving News Feed Ranking
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Four Common Strategy Mistakes B2B Marketing Leaders Make
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6 Key Tips to Level Up Your Content Marketing Strategy
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Don’t Launch a WordPress Site Before You Go Through This 17-Step Checklist
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