Marketing Rundown
Our curated weekly rundown with everything you need to know about media, marketing and digital news.
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Daily Minute Master Series – June 7, 2021
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
LinkedIn Shares New Insight into the Most In-Demand Marketing Roles and Skills [Infographic]
For the full white paper click here
Experiential Marketing in Fresh Produce: Tips, Tricks, and Success Stories
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Integrations are a Partner Marketing Requirement
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The Secret to Sephora’s Influencer Marketing Success
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5 Psychological Principles You Need to Know Before Your Next Marketing Campaign
There’s a reason why the national bestseller Influence, written by Psychology professor Dr. Robert B. Cialdini is “among the most important books written in the last 10 years”, according to the Journal of Marketing Research. One, it explains the six psychological principles (or as he calls them, “weapons of persuasion”) which lead people to saying “yes” to requests. Two, it’s based on 35 years of extensive research on human behaviour.
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Why Artificial Intelligence Is a Game-Changer for Your Post-Pandemic Marketing
When the pandemic first hit, businesses of all sizes scrambled to figure out how to both attract new customers in a virtual environment and create a digital shopping experience to meet their evolving expectations. Small businesses needed to understand who their target customers were and how the pandemic was affecting their behavior. This can be an extremely time-consuming and manual process for those without advanced marketing knowledge, or tools like automation and artificial intelligence (AI) to aid their analysis and decision-making.
For the full article click here
Daily Minute Master Series – June 4, 2021
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Twitter Continues Work on its New Spaces Tab, Adds Editing Options for Scheduled Spaces
For the full white paper click here
WordPress SEO Without an SEO Plugin
Do you need an SEO plugin for your WordPress website? Learn about SEO plugins, how to choose one, and whether you need one at all.
For the full article click here
Google Broad Core Algorithm Update Rolling Out June 2, 2021
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Amazon Advertising: New Features & Opportunities for Brands
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Tip-Top TikTok Tips for Game Marketing
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Three Common Marketing Communication Mistakes — And How To Fix Them
Over the past year, we’ve all been inundated with messages. Stores were at limited capacity or completely closed, employees shifted to remote work and virtual school took over, so our inboxes and social media became our primary avenues for communication. No longer are we catching up at the water cooler, but instead via email or messaging apps, and it’s noisy in there. Businesses grasping to keep revenue flowing found their marketing efforts buried deep under the urgent messages of “don’t forget your 8 a.m. meeting” and “your child’s virtual class meet is starting now”— oops, is he still in his pajamas?
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Daily Minute Master Series – June 3, 2021
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Google: Deleting a Sitemap Won’t Stop Us Crawling Your Site
For the full white paper click here
How to Use Ad Customizers in Google Ads
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Google On How it Ranks News Sources
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The Changing Landscape Of Digital Marketing
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Six Ways To Repurpose Content Marketing To Boost ROI
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The Influencer Marketing Funnel [Infographic]
Any marketing tactic, medium, or strategy you use must align with a greater marketing mindset that includes a mix – a marketing mix – of various components. Marketers today visualize this approach using the funnel. From the marketing funnel, we get shorthand acronyms like TOFU, MOFU, and BOFU – each indicating where a post, ad, or campaign lies in a high-level effort to increase brand awareness, nurture audiences, and convert them into customers.
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Daily Minute Master Series – June 2, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Twitter Pauses Public Requests for Profile Verification, Just a Week After Re-Launch
For the full white paper click here
Microsoft Announces June Updates & Feature Rollouts
Many new PPC features & updates are scheduled to roll out in June. Here’s what you need to know to ensure your accounts are up to speed.
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Outranking Your Digital Rivals Through Effective Competitive Research
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How Content Marketing Agencies Have Changed In 2021
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Old School Marketing Strategies to Bring Back
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Inside The Sonos Marketing Strategy
At the wireless speaker firm Sonos, three people share what is traditionally the role of a single CMO. There’s a VP of brand, a VP of product marketing and a VP of marketing.
For the full article click here
Daily Minute Master Series – June 1, 2021
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Twitter’s Coming ‘Twitter Blue’ Subscription Offering is Slowly Taking Shape
For the full white paper click here
A Real Approach to Measuring Multistage Marketing
The Estée Lauder Companies’ Doug Jensen on how the company is accurately measuring marketing across the consumer decision journey.
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Marketing’s Existential Crisis
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Marketing Lessons We Can Learn From Brands During The Pandemic
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Key Takeaways From the Google Marketing Livestream
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TikTok Publishes New Marketing Guide for SMBs
As part of its broader ‘Small Business Month’ initiative, through which it’s sought to highlight the benefits of the platform for SMBs, and promote smaller operators in the app, TikTok has published a new, 60-page guide on how SMBs can make best use of its tools, including a range of explainers, tips, overviews and case studies to provide perspective and guidance for those looking to map out a more effective TikTok strategy.
For the full article click here
Daily Minute Master Series – May 28, 2021
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
B2B Targeting on Facebook: Audiences & Tactics That Work
For the full white paper click here
TikTok Launches New ‘TikTok Radio’ Station in Partnership With SiriusXM and Pandora
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Instagram Rolls Out New Option to Hide Like Counts on Posts, Which is Also Coming to Facebook
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Five Don’ts for Using Your Podcast in Amplified Marketing
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Neuroscience and the Future of Marketing
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Create a Social Media Marketing Plan with This 6-Step Approach
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Daily Minute Master Series – May 27, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Planning A Content Marketing Pivot: How To Smoothly Transition From One Strategy To Another
For the full white paper click here
TikTok Provides Video Creation Tips for SMBs in New Series
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A Three-Point Agenda For Marketing Success In The Covid-19 Era
The past year, as the health crisis upended businesses, we saw markets struggle and consumers reach for their wallets less in many industries. Many businesses responded by tightening their own belts, and that often included cutting back on marketing spend.
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Gartner Highlights Leaders, Visionaries in the Multichannel Marketing Tech Field
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LinkedIn Adds New ‘Boost’ Option for Organic Posts, New Event Promotion and Management Tools
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Four Marketing Tactics To Start Right Now To Prepare For Growth In The Coming Year
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Daily Minute Master Series – May 26, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Pinterest Shares the Results from the First Stage of its Creator Fund, Welcomes Applicants for Next Phase
For the full white paper click here
Snapchat Shares New Research into the Evolving Use of AR in the Product Discovery and Purchase Process
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How to Choose WordPress Plugins
How can you tell whether a WordPress plugin is safe, trustworthy, and works reasonably well? Keep these 5 considerations in mind.
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How To Scale A Social Media Marketing Company: Three Steps You Need To Take
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Four Tips For Global Email Marketing Compliance
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7 Basic Key Elements of Digital Marketing
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Daily Minute Master Series – May 25, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Instagram Adds New Engagement Insights for Reels and Instagram Live Broadcasts
For the full white paper click here
Google Search Console Adds New Report For Math Problem Markup
For the full article click here
6 Useful SEO Insights You Can Learn from Google Analytics
A wealth of SEO insights can be gleaned from analyzing Google Analytics. Looking at Analytics on a consistent basis can help to identify not only performance issues but also optimization opportunities. Check out six of these high-level, actionable insights that you can easily assess and apply to improve your organic strategy.
For the full article click here
Why And How To Leverage TikTok For Influencer Marketing
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Small Business Owners: Beware Of This Marketing Trap
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What’s on the Radar of Marketing Leaders Today?
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Daily Minute Master Series – May 24, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Google Announces New Features for App Advertisers
For the full white paper click here
How To Turn Marketing And Sales Into A Data-Powered Power Couple
For the full article click here
Strategy In Motion: How To Build And Scale A Marketing Team In Times Of Change
Building a marketing strategy and team is like building a plane while flying. There are two hurdles when it comes to building a plane while flying. The first is developing a strategy. The second is developing trust. Both present equally difficult challenges. However, the “Arc de Triomphe” of marketing success is being able to strategize in motion and get your team to join you at the same time. Otherwise, you can expect turbulence.
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Content Promotion: Facebook For B2B Content Marketing
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Google’s Mueller Offers Two Tips for Getting Indexed
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Twitter Verification Open For Public Applications
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