MARKETING
STRATEGY

Success starts with a plan

An effective marketing strategy is one that is rooted in data and analytics. Identifying target audiences, mapping the customer journey, building effective conversion pathways, and creating a positive brand experience are key elements of a compelling marketing strategy.

Creating Marketing Strategy

We work with you to create a strategic marketing plan that reflects your goals, elevates your brand, and resonates with your intended audiences, all of which are aimed at converting prospects into active customers and loyal brand advocates.

Our strategic development process is divided into three unified marketing silos;
Data Gathering; Marketing Activation; Ongoing Optimization

Data
Gathering

We start by gathering data from multiple sources – analytics from owned, earned and paid media, market research, competitive analysis, and more – to build an accurate picture of who your target audiences are, what they expect from the products or services you offer, and the sentiment towards your brand and that of your competition. With this data, we create a comprehensive marketing plan that includes content strategies, marketing, advertising and communications strategies, and the ideal marketing mix for each audience segment.

Marketing
Activation

Marketing activation may include brand awareness campaigns, integrated marketing and advertising programs, promotions, PR, influencer and experiential campaigns, and more – essentially any marketing and communications initiative that drives brand awareness, engagement, conversion, and the creation of brand advocates.

Ongoing
Optimization

As part of the optimization process, we continually monitor brand sentiment and engagement, and identify new opportunities as they arise. Ongoing data monitoring and analysis, regular reviews of key performance metrics, continued optimization of the marketing funnel, and our proprietary ResponsiveBranding approach, allows us to tailor marketing campaigns to the unique needs of each audience segment.

Let’s connect

t2 creates unique marketing strategies for brands across a wide range of verticals.
For a customized proposal with a comprehensive plan to drive your growth, please contact us.