The Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
[revue_subscribe]
News & Updates
Instagram Announces That Stories Drafts are Coming Soon
Instagram has today announced that it will soon add a new option to save your Instagram Stories as drafts, to be posted at a later stage.
For the full white paper click here
Facebook Says That People Have Raised Over $5b Through its Donation Tools
While questions continue to be raised about the role that Facebook now plays in our daily interactive process, and the negative impacts in regards to fake news, misinformation and facilitating the growth of concerning movements, at the other end of the spectrum, Facebook’s connective efforts are also yielding positive results, in many ways. One of those is through the promotion of causes, with Facebook’s unmatched scale providing new opportunities for non-profits to raise awareness and funds via the platform’s various tools.
For the full article click here
Google offers convincing evidence that claims surrounding “zero click” searches are erroneous.
For the full article click here
2022 Will Restart the World of Digital Marketing, What Does That Mean?
The death of cookies is undoubtedly the privacy revolution in the digital environment. The facts that have restricted the information collected by cookies, such as the Intelligent Tracking Prevention (ITP) in Safari, the total elimination of third-party cookies in Chrome by 2022 and the iOs14 as the most secure operating system in existence so far; has put the entire digital advertising industry in check. 2022 is the year that Google Chrome will eliminate third-party cookies worldwide, an act that Safari and Firefox have already done. With these three browsers we already cover almost 100% of the most used browsers in Chile and Latin America. But what are third-party cookies? They are those that allow us to know information about users such as their behavior on the web or their interests, in addition to the personalization of advertisements, basically we obtain a user profile thanks to them.
For the full article click here
How TikTok is Changing Healthcare Marketing
When a severe breathing problem sent Nina Luker to the emergency room in early February 2020, she feared COVID-19, the respiratory illness just beginning its sweep through the country. The news turned out to be much worse: Within weeks, she had been diagnosed with Stage 4 DLBCL (diffuse large B-cell lymphoma). Luker, 25, already knew more about TikTok than most people. As head of North American partnerships at Shuttlerock, a mobile-first video ad platform, she had experimented to see how it might work for her clients. Pre-cancer, Luker’s first post chronicled a night hanging out with friends in her New York City apartment, her long blonde hair flowing as she danced. After her diagnosis, though, TikTok turned into a kind of cancer lifeline. Her short videos captured numerous vulnerable moments in her cancer journey — but just as many that showcased her fighting spirit. With TikTok along for the ride, she danced her way through chemotherapy.
For the full article click here
Best Practices For Marketing To Gen-Z
Marketers targeting Gen-Z confront a murky collection of challenges. These range from making sound decisions on which influencers partner with brands to underscoring authenticity in ways that don’t backfire.
For the full article click here
Daily Minute Master Series – April 9, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
New Data Reveals the Latest Social Media Usage Trends, Including the Rise of Reddit, TikTok and Snapchat
For the full white paper click here
Twitter Re-Brands its Ad Options to Simplify its Promotional Offerings
In an effort to provide more clarity around its various ad offerings, and make it easier for brands to find the right promotional option/s for their needs, Twitter has announced a re-branding of its ad products, which essentially streamlines its different options into fewer, grouped segments.
For the full article click here
TikTok Adds New Music-Triggered Visual Effects Tools
For the full article click here
Are You One Of The 533 Million Facebook Users Who Had Their Data Stolen?
For the full article click here
Why Are Search Rankings On My Keywords Changing So Often?
For the full article click here
Five Marketing Mistakes To Avoid While Growing Your Audience
For the full article click here
Daily Minute Master Series – April 8, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Facebook’s Testing QR Codes as a New Funds Transfer Tool in the US – The Next Push for QR Code Tools?
For the full white paper click here
50 Questions You Must Ask to Evaluate the Quality of Your Website
Does your website follow SEO best practices? Here are 50 questions to ask yourself to evaluate the quality of your site and improve rankings and traffic.
For the full article click here
Yahoo Answers Shutting Down May 4, Content Will Not Be Archived
For the full article click here
Giving CFOs More Power in the Marketing Ecosystem
For the full article click here
Marketing With Cultural Intelligence For Growth And Good
For the full article click here
Creative Performance Marketing: Party Like It’s 1999
For the full article click here
Daily Minute Master Series – April 7, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Clubhouse Adds Creator Payments as it Seeks to Keep Popular Hosts Aligned to the App
For the full white paper click here
TikTok Launches New Support Resources as Part of Sexual Assault Awareness Month
TikTok has announced a new set of support resources as part of Sexual Assault Awareness Month, which is an important initiative for the app, given its reach to younger, more socially active audiences.
For the full article click here
TikTok Launches New Video Editor to Help Brands Create More Native-Looking TikTok Clips
For the full article click here
Microsoft Ads Rolls Out a Slew of New Features
For the full article click here
Why Are Search Rankings On My Keywords Changing So Often?
For the full article click here
Marketing Attribution—What Is It And Why Does It Matter?
For the full article click here
Daily Minute Master Series – April 6, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
6 Content Marketing Trends for 2021 You Should Know
For the full white paper click here
Volkswagon Name Change Was Marketing Stunt
On Tuesday afternoon, a source at Volkswagen of America confirmed to Motor Authority that the planned name change to Voltswagen of America was an elaborate April Fools Day stunt to drum up attention for the automaker’s turn toward electric cars. “It was a bit of fun to highlight what we are doing in the e-mobility space,” the source said.
For the full article click here
“If you’re still marketing to white cis males, you’re alienating more than half your players”
For the full article click here
Four Alive-And-Well Marketing Predictions To Consider In 2021
For the full article click here
YouTube Tests Hiding Dislike Counts On Videos
For the full article click here
Accelerate Your Organic Marketing Success with Consulting
For the full article click here
Daily Minute Master Series – April 1, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Snapchat is Developing New, AR-Enabled Spectacles
For the full white paper click here
Google Enhances Business Profiles For Stores With Delivery & Pickup
Google is adding more information to Search and Maps about businesses that offer options for grocery delivery and pickup. The information is getting added to search automatically, which means there’s no work needed on the part of businesses, but it’s an update worth being aware of. This addition to Google Search and Maps is rolling out as part of a larger update which includes a number of other useful features.
For the full article click here
Is It Time to Switch to a New SEO Tool?
For the full article click here
How to Use Categorical Keyword Research to Plan Your Content Strategy
For the full article click here
How to Stand Out in a Crowded Content Marketing Space
For the full article click here
Three Content Marketing Trends To Watch Out For In 2021
For the full article click here
Daily Minute Master Series – March 31, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Has COVID-19 Made Marketers More Creative?
For the full white paper click here
TikTok Launches New ‘Playlists’ Feature to Group Clips into Themed Collections
This could be a great way to boost engagement with your content on TikTok. Late last week, TikTok began rolling out a new ‘Playlists’ feature with selected creators, which enables users to group their TikTok clips into themed collections.
For the full article click here
How to Target Multiple Language Audiences in One Country
For the full article click here
Clubhouse Shows Us How Businesses Can Save Millions on Marketing
After launching in April 2020, Clubhouse has already been downloaded 10 million times and has around two million weekly active users. In the grand scheme of things, this might sound like a small amount — especially if you consider that Facebook has 2.7 billion active users on its platform, Instagram 1 billion, Twitter 330 million, and Snapchat 301 million.
For the full article click here
Eight Marketing Strategies Every Startup Or Small Business Can Afford
For the full article click here
How Digital Marketing Is Transforming The Music Industry
For the full article click here
Daily Minute Master Series – March 30, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
The Latest Hearing of Big Tech CEOs Was Another Missed Opportunity for Real Progress
For the full white paper click here
Twitter’s Developing New ‘Community’ Tools to Share Tweets with Selected Audiences
Back in February, as part of its Analyst Day presentation, Twitter previewed a new, groups-like option called ‘Communities’, which would enable Twitter users to share their tweets within selected sub-groups of users, as opposed to sharing with everybody.
For the full article click here
Google: Fine If AMP Page Has More Ads Than HTML Page
For the full article click here
Google Says There’s No Limit on Title Tag Length
Google’s Gary Illyes says that industry standards on title tag lengths are externally created and not Google recommendations.
For the full article click here
How To Implement An Effective Email Marketing Strategy
For the full article click here
Outsourcing Pros And Cons For Your Digital Marketing
For the full article click here
Daily Minute Master Series – March 29, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
The State of SEO a Year Into COVID-19: What’s Changed
The pandemic has changed many things, especially how much we view the internet, online resources, and SEO. Read about how SEO has fared so far.
For the full white paper click here
Twitter Expands Test Pool for Spaces on Android, as Clubhouse Falls in Daily Download Rankings
Is Clubhouse, and audio social more broadly, a genuine, lasting interactive trend, or will the app simply fade out, like many other fad platforms before it? It’s impossible to know of course, at this early stage of the game. But the challenges are rising for the first breakthrough app of 2021, with Twitter looking to expand its audio Spaces tool, and latch onto the momentum of Clubhouse’s initial push. And this won’t be good news for Clubhouse’s prospects – today, Twitter announced that it’s boosted the amount of users that can now access Spaces via Android.
For the full article click here
Twitter Previews Potential New Account Safety Tools, Launches New Update for Birdwatch
For the full article click here
Snapchat’s Working on a New ‘Remix’ Feature for Snaps
For the full article click here
5 Big Content Trends You Need to Know Now
For the full article click here
Old Truths And New Marketing Truths After The Pandemic
For the full article click here
Daily Minute Master Series – March 26, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Twitter’s Assessing the Potential of Emoji-Style Reactions and Up and Downvotes on Tweets
This will no doubt be welcomed with open arms by Twitter users, and will see no negative over-reaction whatsoever in response. According to TechCrunch, over the past month, Twitter has been surveying users about the potential of adding a broader set of emoji-style reactions on tweets, giving people more ways to quickly engage in the app.
For the full white paper click here
Google Shares Technical SEO Best Practices For Ecommerce Sites
Google provides guidance to SEOs and ecommerce site owners on best practices for providing the search engine with accurate information about products. When Google has timely and accurate product data it can apply special formatting in search results to assist shoppers with their buying decisions. Additional data that Google can display for product pages includes ratings, pricing, and stock levels. When product pages can display this information in search results it has the potential to increase traffic from Google to ecommerce sites.
For the full article click here
State of Email Marketing 2021 Benchmark Report
For the full article click here
Why It Makes Sense To Merge Sales, Customer Service, and Marketing
For the full article click here
New SEO Tool Gathers Google Search Insights From 60M Queries
For the full article click here
Pinterest Search Trends Show All-Time Interest in Travel
For the full article click here
Daily Minute Master Series – March 25, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Instagram Announces That Stories Drafts are Coming Soon
Instagram has today announced that it will soon add a new option to save your Instagram Stories as drafts, to be posted at a later stage.
For the full white paper click here
Facebook Says That People Have Raised Over $5b Through its Donation Tools
While questions continue to be raised about the role that Facebook now plays in our daily interactive process, and the negative impacts in regards to fake news, misinformation and facilitating the growth of concerning movements, at the other end of the spectrum, Facebook’s connective efforts are also yielding positive results, in many ways. One of those is through the promotion of causes, with Facebook’s unmatched scale providing new opportunities for non-profits to raise awareness and funds via the platform’s various tools.
For the full article click here
Google: Zero Click Claims Are Misleading
Google offers convincing evidence that claims surrounding “zero click” searches are erroneous.
For the full article click here
2022 Will Restart the World of Digital Marketing, What Does That Mean?
For the full article click here
How TikTok is Changing Healthcare Marketing
For the full article click here
Best Practices For Marketing To Gen-Z
Marketers targeting Gen-Z confront a murky collection of challenges. These range from making sound decisions on which influencers partner with brands to underscoring authenticity in ways that don’t backfire.
For the full article click here