What value do social media strategies bring to a small or local business?
For some, this may not seem like a puzzling issue. Early adopters of social media strategies would argue that any business, large or small, needs social media strategies in place in order to be competitive. But early adopters are still a minority, and there are plenty of small businesses that are still looking at social media as an added cost that may be difficult to measure. The majority of people still think that social media is confined to Twitter and Facebook, and may have little value for a business, again, large or small. So where exactly does the value of social media strategies lie for small business? Below are three areas in which social media gives small businesses an edge that their competition might not have.
1. Establish yourself as an expert both at home and away.
Social media provides a previously unexplored avenue for individuals and businesses that allows them to establish themselves as experts at a much faster rate and across a much wider audience. Take, for example, a local mechanic who specializes in European cars. Sure, people in town may know he the best when it comes to their import, and word of mouth helps his business, but there is a ceiling to how much business he can produce with a finite clientele. Enter social media, or, word of mouse. If the mechanic can establish himself as one of the foremost experts when it comes to repairing imported cars in the social world, previously unexplored avenues open up to him that would have otherwise been ignored.
2. Offer unique incentives to your social media audience.
One common concern when it comes to implementing social media strategies, particularly for small businesses, is the perceived difficulty with measuring the return from a program. While there are a number of ways to measure social media success, none is easier than creating promotions and offers exclusive to your social clientele. this both incentivizes your followers and friends on social networks to become active clients, and allows you to see how successful your social media strategies are by measuring the return on a campaign.
3. Engage with leads and customers in an entirely new way.
One issue customers must deal with when it comes to purchasing a product or service is the impersonal touch that comes with big brand customer service. Social media for small business allows one to engage on a one-on-one level and make any lead or customer feel like they are the most important facet of the company. (After all, customers are what make a company successful.) Social engagement changes the concept of customer service. No longer must a customer type a dozen numbers into a keypad before speaking to a call center representative. Using social media, small business can address client issues immediately and, more importantly, show the world their high-quality customer care, which in turn will translate into more customers.
These three points are essential when it comes to developing social media strategies for small businesses, and they show just how important social media is for any business – big, small, local or international. What do you think? Tell us your thoughts in the comments below or tell us on Twitter!
Are Social Media Strategies Important for Small Business?
/by Corey PadveenWhat value do social media strategies bring to a small or local business?
For some, this may not seem like a puzzling issue. Early adopters of social media strategies would argue that any business, large or small, needs social media strategies in place in order to be competitive. But early adopters are still a minority, and there are plenty of small businesses that are still looking at social media as an added cost that may be difficult to measure. The majority of people still think that social media is confined to Twitter and Facebook, and may have little value for a business, again, large or small. So where exactly does the value of social media strategies lie for small business? Below are three areas in which social media gives small businesses an edge that their competition might not have.
1. Establish yourself as an expert both at home and away.
Social media provides a previously unexplored avenue for individuals and businesses that allows them to establish themselves as experts at a much faster rate and across a much wider audience. Take, for example, a local mechanic who specializes in European cars. Sure, people in town may know he the best when it comes to their import, and word of mouth helps his business, but there is a ceiling to how much business he can produce with a finite clientele. Enter social media, or, word of mouse. If the mechanic can establish himself as one of the foremost experts when it comes to repairing imported cars in the social world, previously unexplored avenues open up to him that would have otherwise been ignored.
2. Offer unique incentives to your social media audience.
One common concern when it comes to implementing social media strategies, particularly for small businesses, is the perceived difficulty with measuring the return from a program. While there are a number of ways to measure social media success, none is easier than creating promotions and offers exclusive to your social clientele. this both incentivizes your followers and friends on social networks to become active clients, and allows you to see how successful your social media strategies are by measuring the return on a campaign.
3. Engage with leads and customers in an entirely new way.
One issue customers must deal with when it comes to purchasing a product or service is the impersonal touch that comes with big brand customer service. Social media for small business allows one to engage on a one-on-one level and make any lead or customer feel like they are the most important facet of the company. (After all, customers are what make a company successful.) Social engagement changes the concept of customer service. No longer must a customer type a dozen numbers into a keypad before speaking to a call center representative. Using social media, small business can address client issues immediately and, more importantly, show the world their high-quality customer care, which in turn will translate into more customers.
These three points are essential when it comes to developing social media strategies for small businesses, and they show just how important social media is for any business – big, small, local or international. What do you think? Tell us your thoughts in the comments below or tell us on Twitter!
Social Media Strategies Can Drive Revenue [INFOGRAPHIC]
/by Corey PadveenWhere is the value in social media strategies?
Like most companies, you’ve probably wondered how social media strategies might produce revenues and a noticeable return on your investment. This infographic from EventBrite details, in dollars, what social media is worth for your business:
Welcome to t2Social!
/by Corey PadveenThank you for visiting t2Social – your home for for industry-leading social media strategies and social media management.
At t2Social, our goal when constructing social media programs for our clients is to develop the most effective, engaging social media strategies for a brand or business, and put that strategy into action in order to achieve the highest possible returns from social and convert leads into customers at a much higher rate than conventional marketing. our focus is four-fold: acquire, cultivate, grow and profit. We strongly believe that social media provides a virtually endless pool of new leads, and we work closely with our clients to access this reservoir and take advantage of all that social media has to offer for business.
We encourage you to visit our Social Media and Solutions pages to find out more about how exactly we go about formulating a social media strategy for success, and please contact us with any questions you might have about our programs.
We would love to talk to you!