The Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
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News & Updates
Facebook Provides Tips on Effective Brand Performance Measurement in Latest ‘Social Skills’ Video
Facebook has published the latest episode in its new ‘Social Skills’ series, which aims to provide expert insights and tips to help social media marketers improve their approach, and maximize their results. The latest episode features Katie Marylander, the Director of Global Social Marketing for GoPro. Marylander manages the social strategy for the brand, which includes oversight across more than 70 regional accounts, and a huge global audience.
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Google Rolls Out New Insights into Rising Consumption Trends Within Google Ads
With the COVID-19 pandemic causing various significant shifts in online shopping behaviors, it can be difficult for marketers to keep up with the changes in their niche, and optimize their campaigns accordingly. Which is why Google is adding new emerging trend insights within Google Ads, based on Google search activity, which will alert marketers to relevant shopping and discovery changes in their sector, enabling them to update their ad strategy in line with demand.
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As third-party data sources evolve, learn how to generate first-party audiences through PPC to fuel accurate audience targeting in digital marketing.
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Informed Intuition Is The Holy Grail Of Modern Marketing
Data-driven decision-making has been the mantra of most good marketing leaders over the better part of the last decade. They want all marketing decisions to be based on solid data. Previously, this data was not readily available to many marketers. Today’s marketing leaders have access to the information they need to make highly effective marketing decisions.
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How Clubhouse Is Providing New Social Media Marketing Opportunities
It’s not too often that a new social media platform launches, but when it does, early adopters can really benefit. Those who were among the first to create an Instagram account when it launched back in 2010 reaped all sorts of benefits – obtaining a much-sought-after Instagram handle, an abundance of new followers right from the start, being discovered much more easily on the platform due to less noise and competition, the list goes on and on. And any time a new social platform emerges, it comes with new marketing opportunities as well.
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Five Lessons On Marketing To Gen Z
Great marketing is all about keeping up with your target customers and their communities. Social media can help you do this, but in my experience as a marketing strategist, businesses of all sizes struggle to keep up with trends and integrate seamlessly into target communities. Targeting Generation Z, or those born after 1996, has posed its own challenges for brands. And despite some organizations making significant investments to reach this demographic, many still fail to tap into this valuable audience that gains direct purchasing power seemingly every day.
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Daily Minute Master Series – April 23, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Twitter Launches Initial Test of ‘Professional Profiles’ for Brands and Creators
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How to Use Website Traffic Analysis for Persona Development
A persona is a detailed profile of a fictional person that represents a person with the characteristics of your target audience. These characteristics can include age, gender, religion, geographic location, shopping behaviors, personality traits, and more, as well as trends in online behavior.
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Google Search Console: How Accurate is the Average Position Metric?
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Unilever Marketing Chief Conny Braams on How Marketers Benefit From Sustainability
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10 Ways To Ensure A Successful Pride Month Marketing Campaign
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Marketing Trends Observed During The Pandemic — And Why It’s Time To Act
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Daily Minute Master Series – April 22, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Apple Says its Updated, Opt-In Prompts for User Data Tracking on iOS will Come into Effect from Next Week
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Twitter Adds New Option to Add a Background Video and Images in Fleets
Are Twitter Fleets catching on as an option, or is it a lesser version of Stories that’s not really adding much to the overall tweet experience? It’s probably still too early to say, but Twitter is slowly but surely looking to add more Fleets features in order to improve engagement through the tool. On this front, today, Twitter has added a new Fleets option which enables users to add a background video or image to their Fleets frames, via their device camera or Camera Roll, which significantly expands your visual communications options.
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LinkedIn Publishes New Data on Optimal InMail Campaign Tactics, Based on Millions of Messages
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Google’s John Mueller: “Now’s The Perfect Time” For An SEO Side Hustle
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Pinterest Lets Content Owners Control How Their Images Are Used
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Digital Marketing Guide: Six Tips For Maximizing Efforts And Driving Growth In 2021
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Daily Minute Master Series – April 21, 2021
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Reddit Officially Announces ‘Reddit Talk’ Audio Meeting Rooms Feature
For the full white paper click here
Facebook Announces a Range of New Audio Tools, Including Audio Rooms, New Sound Clip Creation Tools
They’ve been in the works for a little while, but now Facebook has made it official, with the announcement of a range of new audio social options across its apps as it seeks to tap into the Clubhouse-led trend. Facebook’s history of replication suggested that it was always going to copy Clubhouse in some way, with the audio meeting app seeing significant usage momentum as people look for ways to replace IRL meet-ups amid the pandemic.
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Facebook Will Now Let Users Transfer Posts and Notes to Google Docs, Blogger and WordPress
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How to Prioritize SEO for the Greatest Business Impact
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How to Grow Your Agency with Call Tracking & Analytics
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Marketing in 2021 is Emotional and Not Just Transactional
rands are emotions made physical. The clothes we wear, the media we consume, the devices we use — all signal not only to others what we value and see in ourselves, they also are a way to construct our very identities. Experimenting to deepen that bond has been at the core of the marketing profession for a century; its origins rooted in Freudian psychoanalysis. There had always been one critical limitation, though: Marketers had to appeal to the masses. Radio, television and print media allowed brands to deliver only one message to everyone, no matter if their product conferred luxury or smart cost-consciousness. On the internet, the masses have been shattered into ever smaller shards, shifting that marketing calculus toward targeted audiences and social network interest groups. Today, niche brands, large corporations and every business in between are reaching ever-narrower audiences.
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Daily Minute Master Series – April 20, 2021
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
TikTok Adds New ‘Business Creative Hub’ to Highlight Relevant Trends and Tips in Brand Use
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A Guide to Amazon Indexing & How to Check Your Keyword Indexing
Amazon customers primarily find products through search. If your product is not indexed for important keywords, you will miss out on potential sales. Indexing on Amazon is completely different than indexing for Google. This article will first make sure you have the basics on understanding indexing, then share best practices for getting indexed and checking keyword indexing for an Amazon product detail page.
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WordPress Proposes Blocking Google’s FLoC
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The Pandemic Helped Some Marketers Kick This Digital Marketing Habit
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Six Strategies To Make Your Campaigns Stand Out Using Email Marketing
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The Creator Economy, NFTs And Marketing
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Daily Minute Master Series – April 19, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Facebook Adds Scheduling for Stories, New Ad and Business Discovery Options
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Facebook Launches New Legal Action Over Attempted Domain Name Abuse Scams
Facebook has announced its latest legal action to stop people misusing its platforms and branding, this time focused on a company which had been purchasing Facebook-like domain names with the intention of duping users via phishing scams.
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Child Health Experts Call on Facebook to Abandon Plans for an ‘Instagram for Kids’
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Google Ads Conversion Updates: Global Site Tag to Set First-Party Cookie; GMP to Model Conversions in Europe
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Scalable SEO: Tips & Advice from 20 Enterprise Experts
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A 2021 Marketing Toolkit For Small Businesses
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Daily Minute Master Series – April 16, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Facebook Provides Tips on Effective Brand Performance Measurement in Latest ‘Social Skills’ Video
For the full white paper click here
Google Rolls Out New Insights into Rising Consumption Trends Within Google Ads
With the COVID-19 pandemic causing various significant shifts in online shopping behaviors, it can be difficult for marketers to keep up with the changes in their niche, and optimize their campaigns accordingly. Which is why Google is adding new emerging trend insights within Google Ads, based on Google search activity, which will alert marketers to relevant shopping and discovery changes in their sector, enabling them to update their ad strategy in line with demand.
For the full article click here
4 Steps for Building First Party Data Sets Using PPC
As third-party data sources evolve, learn how to generate first-party audiences through PPC to fuel accurate audience targeting in digital marketing.
For the full article click here
Informed Intuition Is The Holy Grail Of Modern Marketing
For the full article click here
How Clubhouse Is Providing New Social Media Marketing Opportunities
For the full article click here
Five Lessons On Marketing To Gen Z
For the full article click here
Daily Minute Master Series – April 15, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Facebook’s Independent Oversight Board Will Now be Able to Hear a Broader Range of Content Appeals
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Wix and WordPress Tensions Rise
Wix and WordPress have been engaging in a public spat that keeps getting nastier with each response. A new response from Wix seems to lower the temperature on the dispute. The latest round of open letters between WordPress and Wix was instigated by a series of polarizing video ads created by Wix. The ads were generally poorly received in the web development and search marketing community. But others found the ads to be humorous. The biggest complaint seemed to be that the ads were inappropriately negative against WordPress, a popular and beloved open source content management system. Some wished that Wix had taken a higher road with their ads.
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Slice Raises $40M to Power Ordering and Marketing for Independent Pizzerias
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Three Essentials Of Enterprise Marketing
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Is Experiential Marketing Retail’s Ticket to a Resurgence?
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What You Need to Know About Digital Human Experience Design
Creating ethical and compassionate web experiences for all should be the goal of businesses. Learn more about digital human experience design here.
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Daily Minute Master Series – April 14, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Facebook Launches New Vaccine Awareness Prompts in News Feeds to Help Maximize Take-Up
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44 Instagram Statistics and Facts for 2021
All the Instagram statistics and facts you need to know for 2021: users, worth, growth, top brands/influencers/posts/hashtags and more.
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Inspire Your Content Marketing With 7 Lessons From Entertainment
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Get More Creative With Marketing Strategy
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Here’s How Work of Mouth Marketing Works
Pokémon cards took off in the late 1990s, not because of TV commercials or print ads, but because of word of mouth. Wizards of the Coast, the trading-card company that licensed the rights to Pokémon, visited comic book stores and specialty retailers across the country to give away samples, host demos and manage game tournaments. It got people talking. “While they are more time-intensive and they are more expensive, we have found that those programs work about 100 percent better than traditional marketing,” said Charlotte Stuyvenberg, the company’s VP of marketing at the time, in Emmanuel Rosen’s book, The Anatomy of Buzz: How to Create Word-of-Mouth Marketing.
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Independent Seed Companies Deliver Big Harvest When It Comes To Marketing Insights
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Daily Minute Master Series – April 13, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Google Launches New Overview of Pandemic Trends, Based on Google Search Volume
For the full white paper click here
Facebook Provides Audience Connection Tips in Latest ‘Social Skills’ Video
Facebook recently launched a new video series called ‘Social Skills’ which aims to provide social media managers with the skills and insights they need to maximize their promotional performance. Each video interview includes real world insights into how businesses have utilized Facebook’s ad tools to boost their brands. And there are some great pointers – even if you’re confident that you know Facebook’s systems, you’re likely to take away a couple of notes. The third video in the series outlines key tips on how to learn from your audience, and adapt your approach accordingly, with the social media team for Luxottica eyewear brand, Persol.
For the full article click here
Reddit’s Reportedly Developing its Own Clubhouse-Like Audio Rooms Feature
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DuckDuckGo Announces Plans to Block Google’s FLoC
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Google Discover Now Excludes 5 Kinds of Content
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How To Build A Marketing Funnel In Three Steps
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Daily Minute Master Series – April 12, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Data Hacks at Facebook and LinkedIn Spark Concerns Among Users
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New Research Provides Further Insight into the Potential Impact of Apple’s Coming IDFA Update
With Apple’s planned IDFA update set to be launched any day now, the digital marketing industry is preparing for the worst, with the up-front prompts that will be displayed in all iOS apps expected to see many users switch off data tracking entirely, limiting audience targeting options.
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How To Use Promotion Extensions In Google Ads Campaigns
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Marketing Budgets are Growing Again, Say CMOs, and Marketing’s Standing as Well
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10 Tips for Cleaning up After a Google Ads Account Takeover
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How to Use Google Search Console for SEO: A Complete Guide
This comprehensive guide covers everything you need to know about the key sections of Google Search Console, as well as tips on how to use it.
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