Entries by Corey Padveen

Rising Utilitarianism in Decision Making: The Sharing Economy

This article originally appeared on CoreyPadveen.com. The sharing economy has experienced explosive growth, and while it might be largely self-serving on an individual level, it has created an environment that betters the greater good. Welcome back to a new edition of my study of the rise of utilitarianism in decision making processes and economies adopted […]

The Unintended Rise of Utilitarianism in Decision Making (Part 1)

This article originally appeared on CoreyPadveen.com. Whether or not we meant for it to happen, utilitarianism has become a driving factor in the decision-making process. Millennials are often regarded as being self-absorbed, lazy and entitled. Vanity and the pursuit of perceived perfection have led to the presumption that millennials and, more broadly, the consumer market […]

Building Millennial Loyalty with Content Strategies (Part 4)

Millennial loyalty might seem like a myth based on popular misconceptions, but the reality is that Millennials can be your most loyal audience if you leverage content correctly. In May, my new book, Marketing to Millennials for Dummies will be available online and in-stores. (You can also pre-order the book today!) While the idea of marketing […]

Building Millennial Loyalty with Content Strategies (Part 3)

You can drive Millennial loyalty by implementing some carefully crafted content strategies. In May, my new book, Marketing to Millennials for Dummies will be available online and in-stores. (You can also pre-order the book today!) While the idea of marketing to Millennials can be more broadly understood as marketing to a modern consumer, there are certain […]

Building Millennial Loyalty with Content Strategies (Part 1)

There is a common misconception among marketers that Millennial loyalty is notoriously fickle. The right content strategies can mean life-loyal, highly engaged audience. In May, my new book, Marketing to Millennials for Dummies will be available online and in-stores. (You can also pre-order the book today!) While the idea of marketing to Millennials can be more […]

20 New Fascinating Social Media Fun Facts

The rate of change in the socialsphere means that every few months there are some hugely impressive social media fun facts popping up that are worth noting. Once again, a lot has taken place in the world of social media, and that means there are plenty of new facts and figures that should be of interest […]