The Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
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News & Updates
Clubhouse Finally Launches Android Version – But is it Already Too Late?
It’s taken some time – and no doubt some scrambling at Clubhouse HQ – but finally, an Android version of the audio social platform is now available, in limited beta for now, with a wider launch coming soon.
For the full white paper click here
Marketing In The New Era Of Data Privacy
When lockdowns swept across the globe as the Covid-19 pandemic spread, a massive boom in online shopping ensued as customers scrambled to buy their favorite products while staying safe. This tidal wave of e-commerce, a 44% increase from 2019 to 2020, created a mountain of data for marketers to leverage for future campaigns and target consumers. Against this backdrop, other tectonic shifts in the marketing landscape make it increasingly difficult to leverage that data. First, the EU’s General Data Protection Regulation, the California Consumer Privacy Act and other regional regulations limit how companies can leverage and move consumer data around the world.
For the full article click here
Most companies aren’t likely to be acquired in an eyebrow-raising $39 billion deal, such as AstraZeneca’s purchase of Alexion. Nonetheless, news of companies getting acquired or going public encourages entrepreneurs to consider how to prepare their firms for such a transaction. The decision to pursue an exit should influence each area of the business since everything will now work in support of this goal. That decision doesn’t mean operations will change.
For the full article click here
Reducing Unsubscribe Rates like an Email Marketing Expert
Let’s keep it real – email unsubscribes are bound to happen every so often. It’s just a part of email marketing. Hey, it may even be a good thing to lose subscribers that aren’t engaging with your brand! It’s not you, it’s them. But if we’re being honest, sometimes it is you. And in those instances, there are extremely simple ways to reduce email unsubscribe rates. The best part is that you can start to implement these methods into your email marketing strategy today!
For the full article click here
4 Reasons Why PR Needs to be a Part of Your Marketing Strategy in 2021
Public relations (PR) is often overlooked by many brands, businesses owners and entrepreneurs. Whether it’s because of the expensive price tag that traditional PR companies come with, or the lack of guaranteed results, many a great opportunity is missed out on due to a lack of PR and a digital footprint. PR by definition, is a strategic communication process that builds mutually beneficial relationships between organisations and their publics. It is the perfect way to build trust, credibility and authority, and also to build your digital footprint to position your brand for long term success.
For the full article click here
13 Best Practices to Write Product Descriptions
Product descriptions do two things on your ecommerce store — they educate site visitors about your product, then persuade them to buy. Most ecommerce businesses understand the first purpose and create product descriptions accordingly. However, what’s missed is that extra effort that can help visitors understand the product so well that nothing is left to prevent them from becoming a customer.
For the full article click here
Daily Minute Master Series – May 21, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Facebook Publishes Latest Update on Content Removals, Fake Accounts and Hate Speech
For the full white paper click here
Examination of Anchor Text Ratios for SEO
For the full article click here
Martech: The Changing Marketing Dynamics in a Data-Driven World
Even before the pandemic, technology had begun to play a transformational role in marketing programmes of brands across segments. With the rise of digitisation, marketing and technology have fused together to create martech — the newest kid on the marketing strategies’ block, and it has become quite the favourite.
For the full article click here
When Should You Actually Pay For Your Brand’s Marketing?
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Exploring In-House Marketing Operations Versus Third Party
For the full article click here
Expedia, Booking.com and Airbnb Differ on Marketing Tactics as Recovery Begins
For the full article click here
Daily Minute Master Series – May 20, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
How Google is Fighting Fake News with Its New Sources Feature in Search Results
Google is making it easier for people to evaluate information and check the sources for results that show up on its massive search platform, the company said during the Google I/O developer’s conference keynote on Tuesday.
For the full white paper click here
Facebook Launches Live-Stream Shopping Events, the Next Stage in its Evolving eCommerce Push
For the full article click here
Pinterest Launches ‘Idea Pins,’ a Revamped Variation on Stories
Pinterest, the social network that decided it doesn’t want to be classified as a social network anymore, given its evolving focus on eCommerce, has now also decided that it’s not going to call its Stories clone ‘Stories’ any longer.
For the full article click here
Google Grows Shopify Partnership, Adds Ways to Shop From Images
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7 Local SEO Best Practices for WordPress Websites
WordPress is a great, SEO-friendly CMS for small local businesses. Here are 7 SEO improvements you can make to boost local search rankings.
For the full article click here
Why B2B Companies Need To Think About Content Marketing Beyond Lead Generation
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Daily Minute Master Series – May 19, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Snapchat Outlines Progress on Social Good Initiatives in New CitizenSnap Report
For the full white paper click here
How to Identify More Competitors for Better Keyword Research
Taking a strategic and critical lens to identifying your competitors can help you discover unique, valuable keywords for SEO.
For the full article click here
Email Marketing Statistics for Small Business Owners
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Omnichannel Versus Multichannel Marketing: Which Is Right For Your Brand?
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The Future of Personalization: How the Marketing Industry Can Be “Privacy-First”
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Data-Driven Marketing – Using Marketing Data to Make Better Decisions
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Daily Minute Master Series – May 18, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Twitter is Reportedly Working on a New Set of Paid Tweet Options Under a Monthly Subscription Model
For the full white paper click here
Three Tips For Marketing In A Digital Transformation Boom
For the full article click here
How has TikTok Become the Number Two Platform For Influencer Marketing?
For the full article click here
Two Strategies For Content Marketing Success
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Digital Marketing’s Last Decade Is Digital Marketing’s Lost Decade
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How to Use a Content Delivery Network (CDN) for SEO
For the full article click here
Daily Minute Master Series – May 17, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Snapchat Publishes New Report on Rising AR Adoption Trends, and What They’ll Mean for Marketers
For the full white paper click here
Imaginative & Clever Ways Brands Are Using Instagram Live
Instagram Live enables you to connect with brands and influencers in real-time. Here are strategic tips and best practices you need to know.
For the full article click here
Google Analytics Will Track Data Without Cookies
For the full article click here
Even Startups on Tight Budgets Can Maximize Their Marketing Impact
For the full article click here
Bye Bye, Boundaries: Push Your Brand’s Marketing To The Next Level
For the full article click here
Marrying Sales And Marketing: Did The Pandemic Rekindle A Flame?
For the full article click here
Daily Minute Master Series – May 14, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Nobody’s Allowing Facebook To Track Them. So What Now?
For the full white paper click here
YouTube Launches New $100 Million Fund for Shorts Creators, Adds New Creative Tools for Shorts Clips
After announcing the expansion of its TikTok-like ‘Shorts’ option to all US users last week, YouTube has today announced the next phase in its expanding focus on short-form content, with a new ‘Shorts Fund‘ that will see YouTube pay out $100 million to top Shorts creators to provide additional support, and motivation, for their efforts.
For the full article click here
TikTok Moves to the Next Stage of eCommerce Testing, a Key Shift for the Platform
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Marketers And Programmers Are Seeking Cultural Relevance When Reaching Multicultural And Diverse Groups
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BrandMaker Research Shows Marketing Ops Critical to Effective Campaign Planning & Workflow Management
For the full article click here
The Future of Affiliate Marketing
For the full article click here
Daily Minute Master Series – May 13, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
WhatsApp is Re-Launching its Controversial Privacy Policy Update, Will Penalize Users that Don’t Accept
For the full white paper click here
Does Google Gives Preference to Content Above the Fold?
In an SEO Office-hours hangout Google’s John Mueller was asked if Google gave a preference to content located in the spot known as above the fold. Mueller explained of how much content Google expects to see in the top of the page area.
For the full article click here
How To Modify Your Marketing Strategy As We Slowly Return To The Office
For the full article click here
Essential B2C Marketing Implementations
For the full article click here
Three Tips For Marketing To Generation X
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Amazon Announces Lawsuit to Combat Fraudulent Affiliate Marketing Schemes
For the full article click here
Daily Minute Master Series – May 12, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Amid Rising Calls for a Re-Assessment of its Plans, Facebook is Pushing Ahead with Instagram for Kids
For the full white paper click here
Facebook Tests New Warning Prompts to Stop Users Sharing Articles They Haven’t Read
Facebook is following Twitter’s lead by adding new alert prompts when users go to share an article on Facebook if they haven’t already opened the link themselves first.
For the full article click here
How to Use Search Data to Fuel Your Business
For the full article click here
How to Advertise in Newsletters: A Beginner’s Guide
Looking for a powerful way to market your product or service? Consider advertising in newsletters. Here’s what you need to know to get started.
For the full article click here
Why Social Media Marketing is Failing to Impress in the Boardroom
For the full article click here
The Illusion Of Digital Marketing Is Not Marketing
For the full article click here
Daily Minute Master Series – May 11, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Clubhouse Finally Launches Android Version – But is it Already Too Late?
For the full white paper click here
Marketing In The New Era Of Data Privacy
When lockdowns swept across the globe as the Covid-19 pandemic spread, a massive boom in online shopping ensued as customers scrambled to buy their favorite products while staying safe. This tidal wave of e-commerce, a 44% increase from 2019 to 2020, created a mountain of data for marketers to leverage for future campaigns and target consumers. Against this backdrop, other tectonic shifts in the marketing landscape make it increasingly difficult to leverage that data. First, the EU’s General Data Protection Regulation, the California Consumer Privacy Act and other regional regulations limit how companies can leverage and move consumer data around the world.
For the full article click here
How to Maximize Your Company’s Value Through Marketing
For the full article click here
Reducing Unsubscribe Rates like an Email Marketing Expert
Let’s keep it real – email unsubscribes are bound to happen every so often. It’s just a part of email marketing. Hey, it may even be a good thing to lose subscribers that aren’t engaging with your brand! It’s not you, it’s them. But if we’re being honest, sometimes it is you. And in those instances, there are extremely simple ways to reduce email unsubscribe rates. The best part is that you can start to implement these methods into your email marketing strategy today!
For the full article click here
4 Reasons Why PR Needs to be a Part of Your Marketing Strategy in 2021
For the full article click here
13 Best Practices to Write Product Descriptions
For the full article click here
Daily Minute Master Series – May 10, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Responding To The IOS 14.4 Update: It’s Not About Saving Your Marketing Funnels
For the full white paper click here
Twitter Launches Live Test of ‘Tip Jar’ to Enable On-Profile Donations
Twitter has launched the next phase of its creator payment program, with a live test of a new tip jar option on selected user profiles, which will enable individuals to collect payments from their audience, as a means to support their efforts.
For the full article click here
SEO Cost Calculator: How Much Should You Budget for SEO Services?
Are you wondering how much to spend for SEO? How to develop a budget? Check out this SEO calculator for answers to those questions.
For the full article click here
Facebook & Instagram Updated With New Messaging Features
New features are rolling out to Facebook Messenger and Instagram DMs that allow users to be more expressive in how they communicate. The updates range from cosmetic enhancements like new themes, to the ability to respond to messages with a photo or video. Here’s more about the new messaging features available now on Facebook and Instagram.
For the full article click here
A Simplified Digital Marketing Strategy
For the full article click here
Inside Bacardi’s Marketing Strategy
For the full article click here