Marketing Rundown
Our curated weekly rundown with everything you need to know about media, marketing and digital news.
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Daily Minute Master Series – June 21, 2021
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
How to Earn or Build Links to Your Site in 8 Creative Ways
For the full white paper click here
How To Align Messaging Between Your HR And Marketing Departments
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Bring Your Digital Marketing into 2021 with This Podcast Training
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Three Ways The Pandemic Made Sales And Marketing More Effective And More Human
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Facebook Launches Initial Test of Ads in the VR Environment
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Clubhouse Looks to Boost its Presence in India with Expansion of ‘Creator First’ Funding
After limiting its own growth potential by not having an Android app at all until last month, Clubhouse has now seen a massive expansion in Android user base, adding 4 million more extra users, effectively triple what it had on iOS alone at last report.
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Daily Minute Master Series – June 18, 2021
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Facebook Adds a Range of New Group Admin Tools, Including an Updated Dashboard and ‘Conflict Alerts’
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Facebook’s New Podcast Listening Tools are Set to Be Launched Next Week
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10 Top Digital Marketing Trends to Watch Through 2021
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Snapchat Shares New Insights into How Users Celebrate Pride Month, and What They Expect from Brands
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Using Generational Consumer Values to Build Trust & Conversions
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Instagram Adds Group Fundraisers, Facilitating New Awareness Opportunities
Instagram has added the capacity to run group fundraisers on the platform, which will enable users to boost awareness of causes by having several people partner on a single fundraising promotion within the app.
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Daily Minute Master Series – June 17, 2021
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
TikTok Becomes Major Sponsor of VidCon 2021, Taking Over from YouTube
For the full white paper click here
Facebook Execs Run First Live Test of New Facebook Audio Rooms Feature in the US
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Twitter Moves Closer to Launching Emoji-Style Reactions on Tweets
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Facebook Shares Insights into Key Topics of Discussion Across Facebook and Instagram in Q1
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All Google Merchants Can Accept Payment Via Shopify
Shopify checkout is becoming available to all retailers selling on Google and Facebook, even if they don’t use Shopify.
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How to Avoid SEO Disaster During a Website Redesign
The word “disaster” probably got your attention and in this case, it’s not the least bit hyperbolic. Website migrations that don’t account for SEO or are undertaken with hasty and/or weak plans for SEO can be disastrous. If you’re doing a website refresh, migration, and/or relaunch, you likely have solid reasons for doing it and expectations for improvement in specific areas like UX, brand perception, and conversion goals.
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Daily Minute Master Series – June 16, 2021
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Read This Before Investing In Your Next SEO Experiment
Do you need to invest in SEO tests and experiments to succeed? Learn about the challenges this can present and when testing makes sense.
For the full white paper click here
Marketing Is No Longer Focused on the Brand Message but on Interacting with the Audience
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How Capital One Develops Marketing Insights
At Capital One, there’s no shortage of customer data to mine for marketing insights. The challenges this wealth of data come into particular focus when cross channel data are analyzed.
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Digital Marketing Measurement Demands a New ‘Plan A’
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5 Questions Startups Should Consider Before Making Their First Marketing Hire
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Google Introduces Search Console Insights
Google is introducing a new experience called Search Console Insights which is designed to help site owners better understand their audience. This experience joins data from both Search Console and Google Analytics in a joint effort to make it easy to understand content performance.
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Daily Minute Master Series – June 15, 2021
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Are We Entering a New Phase for Social Media Regulation?
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Instagram Chief on What TikTok Does Better
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5 Online Advertising Platforms to Try Instead of Google Ads
These top alternatives to Google Ads can help diversify your digital marketing platforms and supercharge your marketing strategy.
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Content Marketing for Startups: How to Succeed Even Early On
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5 Simple Rules to Boost Your Visual Marketing ROI
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Is Influencer Marketing Really Going to Die in the Next Few Years?
“Influencer Marketing Will Die in 2023!” they made headlines earlier this year. Some worried and others celebrating the end of a trend, which, although it has brought consumers closer to brands, has also made certain lifestyles see unattainable. However, no publication really explained what the possible decline of an industry with millions of followers around the world is happening.
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Daily Minute Master Series – June 14, 2021
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
14 Expert Online Marketing Strategies For Minimizing The Impact Of Ad Blockers
For the full white paper click here
Google Integrates With WooCommerce For Easy Product Uploads
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TikTok Shares New Insights into the Importance of Sound for Marketing Promotions on the Platform
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Facebook Publishes New Report on the Key Factors Influencing Online Purchases
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Yes, It’s the Right Time to Get Into Video Advertising. Here’s Why.
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TikTok Launches New #CreateKindness Campaign to Combat Online Bullying
TikTok has launched a new campaign to encourage positivity and inclusion in the app, while also combating online bullying in an effort to foster a more open, encouraging community atmosphere.
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Daily Minute Master Series – June 11, 2021
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
YouTube Will Now Enable Creators to Add Midrolls, End Screens and Captions While Their Video is Processing
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Facebook’s Smartwatch is Coming, and Will Eventually Be Linked to its Broader AR Push
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How to Get More Views on YouTube: Experts Share Tips
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Understanding the Gen Z and Millennial Consumer
If there’s anything retailers want, it’s to understand Gen Z. The demographic may be young, but paired with millennials, they hold the keys to the industry’s future — in some ways even more now as retailers look forward to an eventual recovery from the pandemic.
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15 SEO Experts Share Their Tips for Newbies
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15 Clever Ways To Get Customers Involved In Marketing Efforts
Positive online reviews, user-generated feedback, comments and content are all invaluable for building credibility and authority in your space. What if you could purposefully integrate your happy customers’ satisfying experiences with your offerings directly into your messaging?
For the full article click here
Daily Minute Master Series – June 10, 2021
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Instagram Provides a New Overview of How its Algorithms Work
For the full white paper click here
LinkedIn Lists Top 10 In-Demand Marketing Skills
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13 Best WordPress SEO Plugins
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What Is the Role of Performance Marketing?
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Can Influencer Marketing Platforms Help Brands Find Creators And Help Creators Get Paid?
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What Marketing Will Look Like in 2030
According to etymologists, the term ‘marketing’ first appeared in the sixteenth century, referring to the process of buying and selling at a market. If a time-traveller had told them back then what marketing looks like today, it would have been impossible to explain. To understand the future, we need to study the past, said many well-respected historians and philosophers. But is that entirely true when it comes to marketing? Perhaps studying our history tells us a lot about who we are and makes an interesting case about how our society has evolved. And yes, it can tell us about how marketing and the business world are headed. But what can really tell us where we’re going is recent tech developments and disruptive changes all around us.
For the full article click here
Daily Minute Master Series – June 9, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Twitter’s Coming ‘Super Follow’ Subscription Option Will Require 10k Followers, Will Begin Testing Soon
For the full white paper click here
How to Earn Links Organically & Resist the Dark Side
Learn the steps to earning truly organic links and why you should focus more on relevance, value, and trust as key link building metrics.
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How a Cat in a Shark Costume Provided the Best Marketing Roomba Could’ve Hoped For
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Apple is Turning Privacy Into a Business Advantage, Not Just a Marketing Slogan
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Digital Marketing and Omnichannel Maturity
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3 Fundamentals of Marketing You Must Understand to Reach the Hearts and Minds of Your Customers
Many “influencers” and self-proclaimed guru’s on the internet would have you believe that marketing is the solution to all of your issues in business. Unfortunately, the marketing industry is full of under-educated media buyers who are after your money because their “guru” told them they could make $10k a month by selling you ads on an open-source platform.
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Daily Minute Master Series – June 8, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
A Small Business Guide to TikTok [Infographic]
For the full white paper click here
TikTok Shares New Insights into How SMBs are Maximizing Their On-Platform Presence
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Facebook Publishes New Report on the Future Opportunities of AR and VR
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Google Can Forward Ranking Signals Without A 301 Redirect
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How to Choose the Right Facebook Ad Objective for Your Goals
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How To Capture ‘Hand-Raisers’ With Digital Content Marketing
In today’s online ecosystem, content marketing is critical. Original, high-quality and engaging content is one of the best ways to cultivate brand awareness, build trust, generate leads and position our organizations as industry authorities.
For the full article click here