The Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
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News & Updates
Email Marketing Tactics that Convert Subscribers into Customers
Email has the highest return on investment of any other marketing channel. On average, email earns you $40 for every $1 spent. And the best part is that email is an owned channel, which means you can reach your subscriber directly instead of relying on social media algorithms to surface your content.
For the full white paper click here
Three Keys To Building A Data-First Marketing Team
For the full article click here
Google is merging paid and organic search features in a test that shows businesses’ seller ratings in regular search snippets. This was first reported by Brodie Clark who credits Brian Freiesleben with the discovery. As part of the test, star ratings are shown in SERPs based on the website’s rating in Google Merchant Center. Seller ratings are a feature of Google’s paid ads, which makes its crossover into organic search something SEOs should be aware of.
For the full article click here
LinkedIn Publishes New Digital Magazine of Business Growth Tips
LinkedIn has published a new ‘Return to Growth’ digital magazine, which provides a range of insights, tips and interviews with experts to help inspire brands in revising and improving their post-COVID-19 strategies.
For the full article click here
Why Sales Reigns Over Marketing Analytics
Not all data are equally important. In recent years, the notion of data-driven analytics has caused an inflated sense that all data are important and significant. However, this is not the case. Click-throughs reported on Hubspot can be useful to see what is tracking, salient and piques the interest of prospects. Similarly, Google Analytics offers insight into page views, time spent on a page or downloaded content. The truth is the only data that really matters is sales data. More leads and more interest levels are never as significant as sales agreements.
For the full article click here
20 Essential Skills for Digital Marketers
Many people come into the digital marketing industry with the soft skills they need to do a great job. These skills can make it easier for them to learn the hard skills necessary to perform their job duties.
For the full article click here
Daily Minute Master Series – July 5, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Seven Of The Best Ways To Encourage Peer-To-Peer Marketing
For the full white paper click here
10 Steps to Planning a Local SEO Strategy for Your Business
For the full article click here
How Social Media Helps SEO [Final Answer]
For the full article click here
Eight Smart Social Media Moves To Ramp Up Your Company’s Success
For the full article click here
Enterprise SEO: 17 Reasons Why It May Be Underperforming
For the full article click here
YouTube’s 5 Tips to Help Smaller Channels Grow
For the full article click here
Daily Minute Master Series – July 2, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Email Marketing Tactics that Convert Subscribers into Customers
Email has the highest return on investment of any other marketing channel. On average, email earns you $40 for every $1 spent. And the best part is that email is an owned channel, which means you can reach your subscriber directly instead of relying on social media algorithms to surface your content.
For the full white paper click here
Three Keys To Building A Data-First Marketing Team
For the full article click here
Google Tests Seller Ratings in Organic Search
For the full article click here
LinkedIn Publishes New Digital Magazine of Business Growth Tips
For the full article click here
Why Sales Reigns Over Marketing Analytics
For the full article click here
20 Essential Skills for Digital Marketers
For the full article click here
Daily Minute Master Series – July 1, 2021
/by Corey PadveenHappy Canada Day!
The Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Twitter Adds 15 Second Views as a New Objective for Video Ad Campaigns
For the full white paper click here
Marketing With Consumer Trust In Mind
For the full article click here
How HTTP Status Codes Impact SEO
For the full article click here
Facebook Publishes New Report on the Evolution of eCommerce, and Strategic Considerations
For the full article click here
Google Showing “Reliable Sources” Prompt on Trending Searches
For the full article click here
LinkedIn Publishes New Mini-Guide to its Ad Targeting Options
For the full article click here
Daily Minute Master Series – June 30, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
PR with Passion: How to Embrace the Real-Time Marketing Trend
For the full white paper click here
Google Delays Phasing Out of Data Tracking Cookies in Order to Develop More Inclusive Solutions
For the full article click here
What Marketing Really Needs And How To Get It
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LinkedIn Publishes New Digital Magazine of Business Growth Tips
For the full article click here
5 Companies Doing Growth Marketing Right
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5 Social Media Marketing Tips to Boost Your Sales
For the full article click here
Daily Minute Master Series – June 29, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Twitter Adds New Spaces Speaker Listings Display, Highlighting Remaining Speaker Places
For the full white paper click here
Facebook Tests New Reels and Rooms UI, Integrated into the Facebook Stories Panel
For the full article click here
How to Set the Budget for Your Facebook Ad
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Facebook Adds New ‘Optimize Text Per Person’ Option for Automated Ad Customization
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GMB Attributes for Local SEO: Everything You Need to Know
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YouTube Provides Key Tips on How to Build Your Channel Audience
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Daily Minute Master Series – June 28, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Instagram Launches Live Test of Image and Video Uploads from the Desktop Version of the App
For the full white paper click here
Just Say No to Hackers: How to Harden Your WordPress Security
For the full article click here
Google Delays Privacy Sandbox Initiatives, Extends Support for 3rd Party Cookies
For the full article click here
8 Google SEO Tips for Page One Results
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Do’s And Don’ts Of Developing An Influencer Marketing Campaign
For the full article click here
The Future of Successful Retail Marketing Is Retention, Not Acquisition
Bluecore’s Sherene Hilal sees opportunities for retailers and brands who can change their mind-set from “channel to outcome.”
For the full article click here
Daily Minute Master Series – June 25, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
3 Marketing Trends That Can Give Your Brand the Boost it Needs This Summer
For the full white paper click here
The Queen’s Gambit: Making Real-Time Marketing Moves In 2021
For the full article click here
10 Marketing Certifications That Can Help You Earn a Better Salary
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4 Powerful Facebook Ads Targeting Options
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Facebook Launches 4 New Ecommerce Features
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YouTube Holds First-Ever “Small Biz Day” On June 24
For the full article click here
Daily Minute Master Series – June 24, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
TikTok Adds Brand Lift Study Option to Help Advertisers Glean More Insight into Campaign Performance
For the full white paper click here
How To Create Meaningful Marketing That Matters
BET’s EVP and CMO on rethinking purpose above and beyond content.
For the full article click here
Google Analytics 4 Backlash: GA4 “Sucks” and is “Horrible”
For the full article click here
3 Common Marketing Mistakes Too Many Entrepreneurs Make
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Marketing Ops’ Secret Superpower: Procurement
For the full article click here
Facebook Announces the Next Stage of its eCommerce Push, Including Shops on WhatsApp and Visual Search
For the full article click here
Daily Minute Master Series – June 23, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Facebook Launches Live Audio Rooms and Podcast Playback In-Stream
For the full white paper click here
The Top 10 Social Media Sites & Platforms 2021
For the full article click here
Startup Marketing: Depth Vs. Scope
For the full article click here
What Is Programmatic Marketing, And How Can It Help Your Company?
For the full article click here
Is A Paid Social Campaign The Right Marketing Move? 12 Clear Signs
For the full article click here
Search Console Insights, New GA4 Reports & More Digital Marketing News
Learn about the new Search Console Insights feature, Shop Pay’s expansion to non-Shopify merchants, Amazon’s blocking of FLoC, and how GA4 just got even better.
For the full article click here
Daily Minute Master Series – June 22, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Facebook Announces Education and Insights Sessions as Part of Cannes LIONS 2021
For the full white paper click here
Facebook Tests Public Comments Display on Facebook Stories
For the full article click here
9 Key Internet Safety Tips and Notes [Infographic]
For the full article click here
25 Ways to Use Social Proof on Your eCommerce Website to Increase Sales [Infographic]
For the full article click here
John Mueller on Keyword Placement on a Page
For the full article click here
A Complete Guide to App Store Optimization (ASO)
In Q1 2021, there were 3.48 million apps available for Android users on Google Play — and Apple App Store has approximately 2.22 million apps in place for iOS users. The dilemma marketing teams face today is not whether to invest in apps to engage with their audience, but how they can enable people to discover their apps in the first place. This is where app store optimization (ASO) is so important.
For the full article click here