With the strategic use of YouTube, Gillette managed to capture and engage an entirely untapped demographic. In 2010, as the World Cup approached, the marketers at Gillette were wondering how they could capitalize on the growing use of social media and garner a new client-base. Through the strategic use of YouTube, coupled with a global […]
Social media is all about listening to what people are saying about you, and monitoring your brand online. These 10 free tools are a great asset for any social media marketer. While all of these tools feature paid and enterprise versions, the basic, free versions contain a wealth of information and are fantastic resources for any […]
Social media is of ever-growing importance when it comes to SEO, and the power of social signals when it comes to link-building could supercharge your SEO efforts. Link building has long been one of the most important features of an effective SEO strategy. Over the course of the last few years, social media has become […]
Pinterest marketing underwent a major overhaul recently with the site’s re-design, and there are a lot of changes marketers need to be aware of when it comes to Pinterest marketing. Pinterest has long been a favorite medium for the visual marketer. In fact, last week, our Social Equity segment focused on the value added to […]
Social Equity benefits from the hidden power of Pinterest. One of the jewels of social media is Pinterest. Since its launch a few years ago, Pinterest has been an unstoppable juggernaut in the realm of social media, and the Social Equity your business can derive from Pinterest is as impressive as it is unique. Pinterest […]
Social media selling is all about engaging with your audience, and Burt’s Bees has managed to build an engaged Facebook audience of 1 million fans and convert quite a few of them into paying customers. Facebook was one of the first social networks that businesses sought to take advantage of. As a result, Facebook adapted […]
When it comes to SEO, social media is of ever-growing importance. Social media is a major factor when it comes to SEO. In fact, within every one of your social networks there are small details that are referred to as social signals, and these are extremely important when it comes to improving your rankings. One […]
Social media ROI is one of the most highly debated topics of conversation in the realm of social marketing. People are constantly talking about social media ROI. There are those who say that social media ROI is among the most transparent of measurements when it comes to benefits reaped from marketing efforts, and then there […]
Twitter marketing is greatly improved with the help of certain tools, but it is important to remember that your strategy is what drives your overall success. Twitter celebrated their seventh anniversary late last week, and we thought it would be fitting to open this week with a discussion of Twitter marketing tools, and what seven […]
The Social Equity of your business is increased with a presence on each social network, but there is a three-fold value added that comes from YouTube. YouTube is among the most interesting of “social networks” due to the fact that it is not. Well, not in the conventional sense, at least. YouTube is a search engine. […]
