6 Social Media Trends to Follow in 2017

What social media trends can marketers expect to be on the rise in 2017?

Every year – in fact, it sometimes feels like every day – it seems like social media evolves and matures, ushering in new trends that shape the way we do business; 2017 is no different. Sprout Social has put together this detailed infographic highlighting some of the social media trends marketers can expect to see on the rise over the course of the year.

With the explosive growth of artificial intelligence in 2016, it shouldn’t come as too much of a surprise that this is a topic that finds its way into several trends we can expect to see in 2017. Machine learning and artificial intelligence are among the most powerful resources marketers and society as a whole can access. It is all but certain that in 2017, these two fields will make their way into more and more processes and applications. Take a look at the infographic and find out what you should be on the lookout for in the coming year.

Social media trends to watch in 2017

How Snapchat Can Expand Your Brand [Infographic]

Snapchat appears (or disappears, if you’re into puns) to be unstoppable. The stats in this infographic show just how powerful the network is, and how Snapchat can expand your brand.

When a brand is apt to adopt a new form of media, the possibilities are virtually endless. When a Millennial audience is as active on that media as they are on Snapchat, it is hard to deny the value if the medium can be used properly (and a clear strategy comes along with it).

In the infographic below, M2 On Hold outlines some of the great ways in which Snapchat can expand your brand when used effectively. You can also learn more about the benefits of Snapchat for brand marketing by downloading our latest eBook on the subject.

How Snapchat Can Expand Your Brand

B2B Social Media Potential in 2016 [Infographic]

There is a lot to look forward to this coming year with regards to B2B social media.

We often hear that when it comes to new media marketing and advertising, there is no longer a significant difference between B2B and B2C, but there are still some important idiosyncrasies that make the approach to B2B social media somewhat different than B2C.

Among the impressive stats in this infographic from Real Business Rescue, we should take note of the fact that 90% of B2B organizations feel as though social media improves exposure. That is especially important on an increasingly crowded platform. Moreover, 65% of B2B businesses have been able to generate leads as a result of their efforts on social media.

The challenge for B2B has to do with data. According to the findings, only 30% of B2B marketing projects consider their analytics in order to improve results. For a program to be successful, and for results to improve on an ongoing basis, those data need to be analyzed on a regular basis and need to provide the foundation for growth.

Take a look at the infographic below and see all the potential that exists when it comes to B2B social media this year!

B2B Social Media in 2016

Attention Spans are Short and Getting Shorter [Infographic]

For a long time, our attention spans have been getting shorter. That’s a problem for marketers.

How do you capture someone’s attention in only a few seconds? With so much content constantly flooding our various feeds, grabbing the attention of a passer-by has become an increasingly daunting task for marketers. This infographic highlights recent findings that show just how difficult of a task that really is.

How long do you think your attention span is?

Our short online attention spans

There Are More Marketing Technologies Than Ever!

This article originally appeared on CoreyPadveen.com.

Every year (since 2011) Scott Brinker of ChiefMarTec.com releases the marketing technology landscape supergraphic, and this year was the most impressive one yet.

In 2011, there were about 150 marketing technologies categorized by Scott Brinker’s supergraphic. A lot has changed in the last five years. Now, as you can see below, there are over 3,500. That’s almost double what we saw last year (~1,800) and a market that has grown more than twentyfold since Brinker and his team started taking stock of what’s available on the market.

Marketing technologies for each category

One of the more popular questions I am asked by clients and at conferences (and one of the questions I hear most often when sitting in on a session or webinar) has to do with these marketing technologies. More specifically, “What is the best tool for [INSERT TASK HERE]?” I always answer that question the same way: There is no one perfect tool. Simply put, the perfect tool(s) for you will depend on your objectives and whole host of other variables.

With a market that has grown as significantly as the marketing technologies space, you would think that by now, one of these clouds or suites would do it all. That couldn’t be further from the truth. As more of these technologies sprout up and claim to solve the last of your problems, the more difficult it becomes to identify the diamonds in the ever-expanding rough.

Some Positive Realities

It is encouraging to see that the largest categories in terms of available technologies (by volume) are also the ones related to the hottest topics of the day:

  1. Sales Automation, Enablement & Intelligence (220)
  2. Social Media Marketing & Monitoring (186)
  3. Display & Programmatic Advertising (180)
  4. Marketing Automation & Campaign/Lead Management (161)
  5. Content Marketing (160)

We’re seeing data make its way to the top of everyone’s must-have list, and the tech market is responding accordingly. No longer are these tools reserved for the largest of the large, and the richest of the rich. Data and business intelligence are crucial to businesses of all sizes, and the supply is starting to catch up to the demand.

Another bright spot is the fact that we are starting to see a trend of openness, as opposed to the Oracle model, which has long aimed to close off its acquired technologies to other Oracle products alone. Now, technologies are being built with the pseudo- or custom-cloud in mind, whereby marketers develop their own suite of tools as opposed to relying on the Salesforces and Microsofts of the world. So while the perfect savior tool might not yet be available, marketers can now have an easier time building a version of their perfect tool, once again rooted in their needs, capital and time.

The Future of the Industry

In a market where the number of active players has nearly doubled in a single year, watching tech stocks face valuation slashes (see my articles on LinkedIn and Snapchat) can’t be something anyone is too excited about. And while there are plenty of categories from which to choose, anyone can tell you that in the next few years (my estimates put it within 24 months) there won’t be enough room for 186 social media marketing companies, for example.

Every one of these spaces is becoming increasingly crowded. Most of them, at this point, are probably already overflowing with waste. It won’t be long before we start to see significantly more consolidation (something we have already started to see) and significantly more of these houses closing shop. The good ones (for the most part) will stick around, as they so often do, but as the market starts to balance, the best will be absorbed while the rest are extinguished.

So, while I would strongly advise testing and piloting everything that you think might be the perfect product for your needs, now is a time to approach newcomers cautiously, as you’d hate to invest your resources (time and money) into a product that only has a few months or a year on the market.

How Web Behavior Shifted in 2015 [Infographic]

AddThis created a great infographic to showcase how desktop and mobile web behavior shifted across the globe in 2015.

It’s not too surprising to see that one major web behavior shift has to do with the continued rise of mobile. At this point, the numbers (though still very impressive) are not surprising. Mobile is becoming more commonplace, though this infographic from AddThis clearly shows that this trend is not universal. There are still several regions around the world where desktop is still largely favored, but the regions where this is true decreases every year.

What is perhaps most interesting (from a marketing standpoint) is the regional breakdown of the five most active markets for Facebook, Twitter and LinkedIn above the norm. This gives some important insight into where international marketing initiatives might have a higher impact, and how best to allocate some of those international resources in order to ensure that they provide the greatest return possible.

Take a look at all of these interesting facts and figures in the infographic below.

Web Behavior Shifts 2015

Avoid These SEO Mistakes [Infographic]

Steering clear of these SEO mistakes will ensure that your pages stay visible on search engines.

Did you know that the top 3 search results for a search term receive 61% of clicks? How about the fact that 75% of search engine users never scroll past the first page? We’ve all heard the joke: the best place to hide a dead body is on the second page of Google. But the reality is that we need to stay focused on optimizing our search efforts, as they do pay off.

These are a few important things to keep in mind next time you’re running a search optimization campaign. Avoiding these SEO mistakes will help keep your brand on top of the results pages.

avoid these seo mistakes

70+ Blog Post Title Templates [Infographic]

What should you title your next blog post? What will attract readers?

These are a few questions most bloggers and marketers face when deciding what to title a blog post. Considering how much content is flooding news feeds and streams, a catchy title is crucial. It is the first thing a prospective reader will see and it is a determining factor in whether or not they will click through to your content.

These blog post title templates are designed to drive higher clicks on your content and follow some proven formulas that work online. Take a look at TwelveSkip for an even more comprehensive list of great blog post title templates, and check out HubSpot for the original infographic!

Some great blog post title templates

Demographics on Major Social Networks [Infographic]

It’s always valuable for marketers to know about the key demographics on major social networks.

Communications on social networks vary from one medium to the next. The reason for this is simple: there are different demographic makeups of all the major social networks where your brand has a presence. Knowing the demographics on major social networks means having the ability to craft more targeted messaging strategies.

The infographic below from Sprout Social highlights the key audiences that marketers might expect to find on major social networks from Facebook to Snapchat.


6 Email Marketing Traps to Avoid [Infographic]

It’s no secret: cold calling is a thing of the past.

For a long time, email marketing has been replacing the once-dominant form of reaching prospects, and, when used properly, email is still a hugely viable means of developing new (and maintaining existing) business.

Though it is more or less commonplace in the world of marketing, many of us still fall victims to some of the most detrimental traps when it comes to email. So if you hope to see success from your efforts, I can’t stress enough how important it is to avoid these six email marketing traps.

This very informative and creative infographic from Mailify goes into detail on how to avoid sinking your email campaigns. Number 6, ‘No Personalization’, is by far the easiest trap to avoid. It only takes a small effort to make an email personal. And the fact that personalized emails have, on average, a 20% higher open rate than those without personalization, is more than enough reason to make that effort.

So take a look, and keep these six email marketing traps in the back of your noggin when putting together your next email campaign!