Social Care

Improve Customer Service on Twitter

New Ways to Improve Customer Service on Twitter

Some recent changes have made it possible to really improve…
Introducing the concept of Cost-Per-Retention

Introducing CPR: Cost-Per-Retention

Introducing a whole new concept to the world of social business…

The Steps to Managing a Social Media Crisis

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We all fear the dreaded social media crisis, and it is important…

Op-Ed: You're Only as Good as Your Worst Interaction

Managing your reputation on social media is an integral part…

3 Departments to Involve in Your Social Business

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Has your social business involved every department it can? We…

5 Original Ways to Engage Your Fans and Followers

You should always aim to engage your fans on social channels,…

4 Social Media Quotes and Responses to Them

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Below are some popular social media quotes and my reactions and…

4 Tips for Handling Social Care on Twitter

Social Care on Twitter is becoming increasingly popular with…

Social Media Case Study: McDonald's on Facebook

A great example of practices to avoid in your Facebook strategy…

Why Social Care is Increasingly Important

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Social Care - or customer service on social media - is becoming…