Responsive Branding

Marketers are Moving On from ROI; Data the New Challenge

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Leveraging data is now the biggest challenge facing marketers. Since…

4 Social Media Campaigns to Test this Holiday Season

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As the holidays approach, you need to find a way to leverage…

3 Departments to Involve in Your Social Business

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Has your social business involved every department it can? We…

4 Ways to Leverage Big Data

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Data derived from social platforms can be highly valuable if…

5 Steps to Make Your Company a Social Business

There are a few key steps your brand needs to take in order to…

How Can Data Mining and Responsive Branding Grow Business?

Data mining and Responsive Branding can be among the greatest…

Social Business: What Does the Concept Mean, Really?

We often hear of the concept of Social Business, but what does…

Social Equity: Social Media Measurability

Social media measurability is one of the driving elements behind…

4 Reasons Why Social Media is a Must for Business

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There is a lot out there that defends the use of social media,…

Social Equity: A-B Testing on Social Media

What value can A-B Testing on social media add to your business? Last…