LinkedIn can be one of your strongest business resources, but you first need to optimize your LinkedIn profile. There are hundreds of millions of users on LinkedIn, the majority of whom do the bare minimum when building their profile. There are the basics that are needed in order to get started, but for many, that […]
In case you missed some of the topics we covered this week, here is the social media week-in-review! Effective SEO Tips for Optimizing Content on Your Page There is an curious irony when it comes to SEO: everyone knows that it is important when it comes to getting found, but few people understand how it […]
The direct impact that social media can have on brand equity translates into a significant boost in Social Equity. Social media has created an entirely new avenue of measurement when it comes to brand equity. The value of a business is based on, among other things, the quality of work it produces, the position it […]
Honda was looking for a way to promote their new CR-V to a specific demographic, and they found that the best way was through Pinterest. The Honda CR-V has a very specific audience in mind: young adults on the verge of a major step. Whether that is starting a new career, getting married, or beginning […]
Targeted tweets were recently announced by Twitter, and it is still a little unclear as to what they are and how targeted tweets can be used. There has veen quite a bit of speculation about how Twitter planned to monetize their audiences. Sure, there are 500 million or so accounts on the microblogging network, but […]
There is no shortage of benefits when it comes to social media for small business. There is a common misconception that social media is a tool best used by big businesses and multinational corporations. While it’s true that some of the best and most recognizable case studies happen to be from major brands, there is […]
Content that cannot be linked back to is not going to be useful to your business or SEO at all. The same goes for content that you can’t share. Content is important for the search engines these days, especially with all the changes being made. This is especially true with the Penguin and Panda updates. […]
Blogging was one of the incipient forms of social media marketing, and it adds a great deal of Social Equity to your business. Considering the online attention span is only 8 seconds, it is hard to imagine how a lengthy blog article can be so beneficial when it comes to Social Equity. The fact of […]
Harley-Davidson is known to have one of the most active social media programs of any major brand, but the use of mobile marketing by Route 66 Harley-Davidson was exceptionally impressive. At Christmas time in 2011, the local Oklahoma Harley-Davidson dealership, Route 66 Harley-Davidson, decided to launch a social media campaign, designed by 7 Media Group, […]
Blogging can be a huge asset to your website and business, but only if it engages your readers. Web logs (blogs) were around long before Facebook or Twitter, and along with email, blogging was one of the first forms of social networking. When it comes to online marketing, few things can be as beneficial to […]
