This week’s social media case study focuses on one of the most socially innovative airlines around: KLM. When it comes to social media case studies, airlines often prove to have some of the most impressive, influential and trendsetting results. Yet, despite all of the data that supports the adoption of innovative social media marketing initiatives […]
Social media is a worldwide network, but every aspect of that network – from Facebook, to LinkedIn, to Twitter – is different, and as a result there will be different posting strategies employed in each. Social media marketing is all about expanding your reach at every turn. Considering the vastness of your audience, it would […]
Engagement on social media is one of the cornerstones of an effective social media program; but too many people go about it the wrong way. So what can you be doing when it comes to social media engagement to ensure that you are doing it the right way? People are constantly talking about engaging on […]
Marketing is no longer about simply our time; there are hundreds of marketing tools that can help us succeed. Recently, we loaded an infographic with a detailed breakdown of the social media tools that we can use as marketers to improve and simplify our social media marketing. Well, this is just a small realm of […]
Social Equity is given quite a boost with a LinkedIn presence – and not just for B2B companies. LinkedIn is widely known as the professional social network. So, it would make sense for people to assume that it is largely for B2B companies. While it is true that LinkedIn is one of the most beneficial […]
The use of Pinterest and social media by Kotex proved to be one of the most successful and innovative social media campaigns run to date. With the major announcement yesterday that Pinterest would now provide analytics to its business users, we thought an appropriate social media case study this week would involve the use of […]
Pinterest marketing was taken to the next level on Tuesday when Pinterest officially announced its newest feature (and what is undoubtedly every marketers favorite): integrated analytics. So what does this mean with regards to Pinterest marketing? Slowly, Pinterest has been taking steps to become more business friendly, presumably in an effort to begin generating revenues […]
Twitter marketing has evolved considerably over the course of the last year, and it is important, as marketers, that we understand how to build our brand on Twitter. Twitter marketing is often one of the cornerstones of a social media marketing strategy. However, if you are not optimizing your Twitter page for your brand, you […]
Measuring social media return on investment (ROI) is one of the biggest grey areas when it comes to this emerging market, so what is important to look at when it comes to measuring social media ROI? Social media return on investment is constantly a point of concern for executives and skeptics when it comes to […]
Social equity garnered as a result of a Twitter presence stands to add quite a bit of value to your brand. As with any social network, Twitter adds an entirely new degree of Social Equity to your business. However, where Twitter differs with regards to the Social Equity added to a brand is the ability […]
