social media infographic Archives

New Social Media Demographics [INFOGRAPHIC]

September 9, 2013/by Corey Padveen

When it comes to marketing, you are going to need to know where your social media demographics can be found.

With billions of accounts in the socialsphere, it is hard to choose which avenue might be best when it comes to social media marketing. Your business demographics might be well-defined, but your social media demographics might vary considerably.

In the infographic below, there are some fairly recent statistics on social media demographics, and there are some pretty interesting ones at that. Of the great stats below, perhaps the most interesting one relates to Facebook demographics. Currently, a surprising 46% of Facebook users are over the age of 45!

There is constant debate over whether or not social media marketing can reach prospective leads that are not millennials. After all, are older generations really using Facebook and other social networks? Of course, LinkedIn is made up of professionals, many of whom are older. But this statistic shows that your demographics can be anywhere on social media, and it might be dangerous to ignore any one network because of preconceived notions of who might be using them.

Take a look at the infographic below and let us know which statistic you think is most important or interesting when it comes to social media marketing. Tell us in the comments below or on Twitter!

How Restaurants Use Social Media [INFOGRAPHIC]

September 2, 2013/by Corey Padveen

Restaurants are very well-equipped to succeed using social media, they just need to know how to use it!

There is no shortage of examples for how restaurants use social media. We did a case study on a restaurant’s use of Instagram a short while back to showcase just one of the ways social media can be a powerful tool for restaurants.

However, despite the obvious use of review sites like Yelp! or sharing images of food on Facebook or Instagram, some restaurants have a hard time understanding how they can benefit from the strategic use of social media.

In the infographic below, there are ten great examples of how restaurants use social media, and what they can do differently in order to benefit from the tools. Though some of these uses may seem trivial, many restauranteurs and marketing teams tend to overlook even the most obvious uses of social media when it comes to their restaurants or restaurant clients.

Take a look through some of these examples and think back on when you engaged with a restaurant on social media, and what they did differently that made you remember them. Tell us in the comments below or on Twitter!

Important Social Media Analytics [INFOGRAPHIC]

August 26, 2013/by Corey Padveen

Based on some of these social media analytics, there is no denying that social marketing is continuing to grow.

Despite all the evidence to the contrary, there are still naysayers out there who suggest that there is no significant value when it comes to social media. When you look through some of the social media analytics in the infographic below, it is very hard to agree with that viewpoint.

You have undoubtedly seen them: articles and blog posts talking about the ‘end of Facebook’ or the ‘death of social media’ and frankly, they simply do not match the numbers. Every year (heck, every week!) more and more businesses are involving themselves in social media marketing.

According to the data below, 94% of businesses are involved in social media in some form or another. 94%. And with each poll, it becomes increasingly clear that marketers from every industry – both B2C and B2B – are planning on furthering their involvement in social media. You simply can’t justify the argument that social doesn’t matter. It matters in a very big way.

Take a look at the infographic below and see just how important social marketing already is and see how its growth shows no sign of slowing down.

Which statistic do you find most interesting/important? Tell us in the comments below or on Twitter!

20 Interesting Twitter Statistics [INFOGRAPHIC]

August 19, 2013/by Corey Padveen

Twitter has gone through some big changes and the value of the network has been shown in a remarkable way, and these Twitter statistics show just how important it is.

Last week, Carl Icahn sent out a pair of tweets worth approximately $17 billion. Why? He mentioned that Apple was undervalued and the company’s stock shot up to levels it had not reached since January of this year.

It is no secret that Twitter is an extremely powerful channel. As a pseudo broadcast medium, it allots businesses certain privileges that other networks do not, that the ability to direct network traffic to sales-oriented landing pages. You can also engage with audiences in real-time conversations very easily, and you can manage your brand’s reputation and prevent issues from spiralling our of control.

Of the statistics in the infographic from Wishpond below, perhaps the most interesting one relates to the fact that the last valuation of Twitter put it at a healthy $10 billion. One wonders how last week’s events will change the value of the company, and how the structure of Twitter’s model as it applies to companies might change in the coming years.

Take a look at the fun Twitter statistics below and let us know which one you find to be the most interesting/shocking. Tell us in the comments below or on Twitter!

Social Media for B2B Companies [INFOGRAPHIC]

August 12, 2013/by Corey Padveen

Can there be a place for social media for B2B companies?

There is a lot of debate over whether or not there is a use of social media for B2B companies. Why? Because many people do not see just how important social media is – for any industry!

There is a very important place for social media when it comes to businesses in the B2B world. The reason there are so many skeptics is simply due to a lack of understanding of how to properly use social media, a hesitancy to take on the task and, most importantly, not knowing the phenomenal results that other B2B brands are already achieving!

In the infographic below, some insightful data is provided by Clearpoint that illustrates just how important social media is for B2B companies. Perhaps the two most interesting sections of data are the reasons why B2B companies are using social media, and how they are measuring their results.

So many marketers – particularly those in the B2B field – fail to see the benefits of social media marketing outside of brand awareness. While this may be the top reason for the use of social media by B2B companies, the four additional uses are extremely important, particularly thought leadership.

With regards to measurement, there is no shortage of criteria that can be used to measure your success on social media. Again, this applies to any industry.

Take a look at the infographic and let us know which data you find to be most interesting. Tell us in the comments below or on Twitter!

What Makes Good SEO Copywriting? [INFOGRAPHIC]

August 5, 2013/by Corey Padveen

With so many changes to Google, it can be hard to tell what makes good SEO copywriting.

There was a time when keyword density was the key to SEO copywriting success. Then came the day of the backlink (still in existence).

With so many ongoing changes to Google’s much feared and praised algorithm, it is always hard to tell what kind of copy will land your page in the top spot, and what will have you scraping the bowels of Google’s tenth page in search of light.

Luckily, the folks at ContentVerve have put together an excellent infographic detailing the features of high-quality SEO-friendly copy (at least, so far in 2013).

Among the great tips to note when drafting your content with SEO in mind are the social implications of search today. It is not secret that Google+ weighs heavily in search rankings on Google. After all, Google have described themselves as a social company, and their changes have concreted that statement.

Take a look at these ten tips and let us know which one (or ones) you think is most important to SEO success. Tell us in the comments below or on Twitter!

Social Media Crisis Management [INFOGRAPHIC]

July 29, 2013/by Corey Padveen

What are some of the most important steps to take when it comes to social media crisis management?

We always hope that there is never a need for social media crisis management when it comes to our brand. After all, we never like the idea of something going wrong and finding our brand at the center of a negative discussion. However, these things happen and they are usually (one would hope) out of our control when they do.

When crisis does strike and our brand is left with a flurry of negative conversation to deal with, it is important that there is a strategy in place. Simply ‘playing it by ear’ is not going to work in such cases. Without a strategy, before you know it, the issue will be far beyond any controllable level, and you will have to simply hope that the repercussions are not too detrimental.

In the infographic below from Tatu Digital, a few simple but important steps are highlighted. Whenever it comes to social media crisis management, this checklist should be observed, as it might be the key to keeping your brand above water.

Take a look at the data and let us know which step you think is most important when it comes to handling a crisis on social media. Tell us in the comments below or on Twitter!

The Place of Social Media in Small Business [INFOGRAPHIC]

July 22, 2013/by Corey Padveen

It is clear that there is a concrete place for social media in small business.

Study after study shows that denying the place of social media in small business is a recipe for disaster. Social media marketing initiatives are no longer quirky add-ons for major brands. Social media has a place in every business’s marketing strategy, and the numbers are there to prove it.

This is especially true in the infographic below.

The statistics showcased in this infographic highlight just how useful social media can be when it comes to building your small business. It also shows the continuing upward trend of marketers using social media for their small business, and how results from social media can be measured to prove its effectiveness in building your business and increasing your exposure.

Perhaps what is most interesting, however, is that this data shows that there is still somewhat of a lack of understanding when it comes to effective social media in small business.

The mantra is simple: social media is about being social! Engagement is the cornerstone of any successful social media marketing strategy. The fact that only 53% of marketers are using social as an engagement tool means that there are plenty of small businesses missing the major opportunities associated with engagement.

Take a look at the data below and let us know what you find most interesting or important. Tell us in the comments below or on Twitter!

How To Promote Events on Social Media [INFOGRAPHIC]

July 15, 2013/by Corey Padveen

What are a few great ways to promote events on social media?

We have all seen it before: emails with invites to webinars, lightboxes inviting you to a hangout, or Facebook tabs promoting a physical event. There is no shortage of ways to promote events on social media. There are, however, certain best practices that should always be exercised when doing so.

The folks at digital event planning company Eventility put together an excellent infographic that lays out the Dos and Don’ts of event planning on social media, and they are right on the money.

While many of us have probably been on busy webinars wondering, “How did they get all of these people to show up?”, there are plenty more out there with few attendees. So why are some more successful than others? Yes – the reputation of the host has something to do with it. But the real success lies in planning and effectively promoting your event!

Take a look at the infographic to see what steps need to be followed in order to properly promote events on social media.

Have you ever planned an event with the help of social media? Did you implement these steps and tips? Tell us in the comments below or on Twitter!

7 Tips to Get More Followers on Twitter [INFOGRAPHIC]

July 8, 2013/by Corey Padveen

What can you do to get more followers on Twitter?

Twitter is an excellent medium in that it is somewhat more of a broadcast medium than nearly every other social channel. But what tips can you employ in order to get more followers on Twitter?

Building an engaged audience on the social network and sharing relevant, exciting content that drives then to landing pages is a great way to generate more business. Twitter is also an excellent channel in which your brand can establish itself as the authority in a given industry.

The infographic below from Wishpond outlines 7 tips to help you get more Twitter followers. Some of these tips may seem fairly simple, but you might be surprised at how easy it is to forget about one or two when you are building your Twitter audience!

In our opinion, the #1 is perhaps the most important our of all: engage your customer. If you are sharing content with which your audience wants to engage, it is that much easier to convert them into a client.

Take a look at these tips to get more followers on Twitter and let us know which one you think is most important! Tell us in the comments below or on Twitter!

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