New Social Media Demographics [INFOGRAPHIC]

When it comes to marketing, you are going to need to know where your social media demographics can be found.

With billions of accounts in the socialsphere, it is hard to choose which avenue might be best when it comes to social media marketing. Your business demographics might be well-defined, but your social media demographics might vary considerably.

In the infographic below, there are some fairly recent statistics on social media demographics, and there are some pretty interesting ones at that. Of the great stats below, perhaps the most interesting one relates to Facebook demographics. Currently, a surprising 46% of Facebook users are over the age of 45!

There is constant debate over whether or not social media marketing can reach prospective leads that are not millennials. After all, are older generations really using Facebook and other social networks? Of course, LinkedIn is made up of professionals, many of whom are older. But this statistic shows that your demographics can be anywhere on social media, and it might be dangerous to ignore any one network because of preconceived notions of who might be using them.

Take a look at the infographic below and let us know which statistic you think is most important or interesting when it comes to social media marketing. Tell us in the comments below or on Twitter!

social media demographics