Case study
McClatchy
McClatchy operates a leading local media company in 30 U.S. markets, connecting with communities through print, digital, mobile apps, and more.
The Mandate
McClatchy needed to find a way to drive up brand engagement with millennials on paid and free platforms
Our Approach
We conducted a behavioral data analysis, an audience identification, segmentation and profile and a strategy to craft personalized, targeted messages
Our Results
- 70% decrease in CPA
- 780% ROI
- Creation of new data sets for ad targeting
Scope of Work
Behavioral Data Analysis
Audience Segmentation & Personal Development
Hypertargeted Digital Ad Camping
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