Case study

McClatchy

McClatchy operates a leading local media company in 30 U.S. markets, connecting with communities through print, digital, mobile apps, and more.

McClatchy needed to find a way to drive up brand engagement with millennials on paid and free platforms

We conducted a behavioral data analysis, an audience identification, segmentation and profile and a strategy to craft personalized, targeted messages

Behavioral Data Analysis
Audience Segmentation & Personal Development
Hypertargeted Digital Ad Camping

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