t2Marketing client MGM

Case study

MGM Resorts

MGM Resorts needed to drive new engagement from Millennials

The Mandate

Build Awareness and interest in young demographic for a new MGM property

Our Approach

Leverage micro-influencers and their live content

Our Results

  • Reached 200,000 new users
  • 20% engagement
  • 7% conversion to customers

Scope of Work

Campaign Strategy
Data Collection
On-Site Influencer Event
Post-Campaign Advertising

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