Social Media
Which Social Media Platforms Should Your Business Use in 2021? [Infographic]
Are you considering your social media plan of attack for 2021? Want to know the social networks you should spend your time and money on?
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Facebook Provides Update on Actions Taken Against Coordinated Inauthentic Behavior
With the US Presidential Election now only 26 days away, Facebook’s efforts to remove instances of ‘coordinated inauthentic behavior’, and avoid a similar situation to 2016, are more pressing than ever. This week, Facebook has provided an update on its account removals as a result of its detection processes, which, late last month, saw the removal of three Russian-based networks, which were linked to Russia’s Internet Research Agency (IRA), the group responsible for seeking to manipulate US voters ahead of the 2016 poll.
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Facebook has announced a new ‘Season of Support’ initiative to provide a boost SMBs in the last quarter of the year, which will include free resources, education and training to help small businesses make the most of the holiday season. The new initiative will also include a specific focus on black-owned businesses, with a new #BuyBlackFriday push in the US, focused on promoting black owned brands during the traditional Black Friday retail event.
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Marketing
5 Fundamental Shifts That Are Shaping Search & Digital Marketing
The last six months have seen a climatic mix of chaos, uncertainty, empathy, challenge, and opportunity. All over the world, companies have had to adjust operations. They rapidly scale up or down, and rethink their entire business model as conditions continue to change. At the same time, the transformation to digital accelerated, with the demand for SEO at its core.
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Google introduced more automation features and campaign types as part of Advertising Week Tuesday. The announcements speak to what has been a years-long effort to use machine learning to serve campaigns across Google’s properties as well as to the moves it’s made in response to the pandemic. “We’ve now had a chance to take a step back and figure out what some of the long-term trends are, and we either create a new effort or accelerate existing efforts in order to try to play into those trends,” Jerry Dischler, vice president and GM of Ads at Google, said in an interview Friday.
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Daily Minute Master Series – October 22, 2020
/by Corey PadveenSocial Media
TikTok Updates Moderation Guidelines Around QAnon and Harmful Targeting of Minorities
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Facebook Announces New Advertising Options for the Holidays, Including Product Tags in Instagram Ads
With Christmas now only 65 days away, Facebook has announced some new ad tools to help retailers make the most of the season, and finish out 2020 in the strongest possible way. The main update is the ability to create Instagram ads with product tags within Ads Manager, essentially enabling you to add Instagram’s product tags directly to paid promotions.
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Facebook Launches Test of Nextdoor Style ‘Neighborhoods’ Feature
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Marketing
How to Improve Site Performance: 4 Speed Audit Quick Wins
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Google Can Subscribe to Push Notifications
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What Prime Day Signals for 2020 Holiday Retail
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Daily Minute Master Series – October 21, 2020
/by Corey PadveenSocial Media
Instagram Expands its Badges for Live-Stream Donations, Advances IGTV Ads
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Snapchat Reports Increases in Both Users and Revenue Rise in Strong Quarter for the App
Snap Inc., the parent company of Snapchat, has released its latest earnings report, showing an increase in users and improved revenue outlook, as engagement with the app rises amid COVID-19. First off, on users – Snapchat added 11 million more daily actives in Q3, taking it to 249 million overall.
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How to Use Google Trends for YouTube
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Marketing
US Justice Department Files Complaint Against Google Over Monopoly Tactics
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Amazon Launches a Program to Pay Consumers for Their Data on Non-Amazon Purchases
Amazon has launched a new program that directly pays consumers for information about what they’re purchasing outside of Amazon.com and for responding to short surveys. The program, Amazon Shopper Panel, asks users to send in 10 receipts per month for any purchases made at non-Amazon retailers, including grocery stores, department stores, drug stores and entertainment outlets (if open), like movie theaters, theme parks, and restaurants.
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How Google Identifies Individual Passages of a Web Page
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Daily Minute Master Series – October 20, 2020
/by Corey PadveenSocial Media
Facebook Updates Messenger API to Incorporate Instagram Direct, Enabling New Connection Opportunities
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Facebook Officially Launches Topics in Watch, Adds New ‘Featured’ Section to Highlight Popular Clips
While Facebook Watch is not a major competitor for YouTube as yet, it is growing, with 1.25 billion people – almost half of Facebook’s monthly active user base – now consuming at least some content on Watch every month. How, exactly, Facebook calculates that stat is somewhat questionable (it’s previously counted an active Watch viewer as anyone who spends at least one minute viewing content), but either way, that 1.25 billion is almost double the 720 million Watch viewers that Facebook reported in June last year.
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Instagram Adds New, Post-Level Age-Gate Tool for Branded Content
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Marketing
Which Is Better for Product Page SEO: Single Page vs. Multi-Page Design?
Choosing your website’s product page URL structure? These are the key things you need to consider for the best ecommerce SEO results.
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How to Build Hundreds of Links in a Month (with Less Resources)
Get tips on how to set up a scalable link building program that generates hundreds of links in a month – even with fewer resources.
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7 Marketing Trends for 2021
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Daily Minute Master Series – October 19, 2020
/by Corey PadveenSocial Media
Twitter Adds New Prompts to Alert Users Before Sharing Any Tweet Flagged for Misinformation
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TikTok Refutes Claims Made Against it in White House Executive Order as it Pushes to Remain in the US
So what’s the latest on the TikTok takeover situation? This week, as negotiations continue over the sale of TikTok to an Oracle/Walmart lead consortium, which it’s worth noting has not been officially agreed to as yet. While those discussions continue, TikTok continued to combat the US Government’s Executive Order, which could still see the app banned entirely in the US if a deal isn’t reached by November 12th.
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Instagram Announces New Crackdown on Influencers Who Fail to Disclose Commercial Partnerships
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Marketing
How to Optimize Your Real Estate Site for Local Search
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How COVID-19 Has Affected Small Business Marketing Requirements [Infographic]
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Digital Advertising Is Not the Next Internet Bubble – Here’s Why
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Daily Minute Master Series – October 16, 2020
/by Corey PadveenSocial Media
Facebook Releases New Insights on Groups Usage During COVID-19
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YouTube Toughens its Rules Around Dangerous Conspiracy Theories, with a Focus on QAnon Content
YouTube has announced a new update to its rules around hate speech, with a focus on reducing the distribution of conspiracy theories like QAnon, that have eventually branched into real-world violence.
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Snapchat Adds ‘Sounds’ Option to Include Song Clips within Snaps
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Marketing
3 Latest Google Patents of Interest
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How Marketers Should Plan for Implementing Automation
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How Marketers Can Get the Highest ROI Out of Podcasts
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Daily Minute Master Series – October 15, 2020
/by Corey PadveenSocial Media
TikTok Announces New Partnership with OpenSlate to Ensure Brand Safety in Ad Placement
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Twitter Updates Privacy and Safety Settings to Help Users Better Understand Their Options
Twitter has announced a new update to its Privacy and Safety settings, and new video overviews of the various options available, in order to help users better understand the information that they share, and how they can limit such to protect their account, and control their on-platform experience.
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Snapchat Announces AR Support for Apple’s New LiDAR Capability for iPhone 12
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Marketing
Google Analytics Gets 4 Powerful New Features
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8 Major Google Algorithm Updates, Explained
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How Marketers Can Get the Highest ROI Out of Podcasts
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Daily Minute Master Series – October 14, 2020
/by Corey PadveenSocial Media
Snapchat Shares New Research into Evolving Approaches to Education
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Facebook Announces Ban on Anti-Vax Ads, Launches New Push to Promote Vaccine Use
It certainly seems like a week of re-consideration at Facebook. Following yesterday’s announcement of a ban on Holocaust denial content, which CEO Mark Zuckerberg had infamously said he would allow back in 2018, on the grounds of free speech, today, Facebook has announced a new policy which will prohibit ads that discourage people from getting vaccines.
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Facebook Announces New Messenger Branding, Adds New Messaging Features
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Marketing
4 Ways to Brainstorm Content Ideas From Old Posts
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The Top 4 Enterprise SEO Platform Tools: An In-Depth Review
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How to Make Your Data Sing
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Daily Minute Master Series – October 13, 2020
/by Corey PadveenSocial Media
Social Shorts: Facebook Attribution Change on Hold, Instagram Gets More Shoppable, Turns 10
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Facebook Provides Tips on Maximizing Closed Captions in Video Content
Over the past couple of months, Facebook has been publishing a series of weekly video interviews with internal experts on various aspects of its video tools, covering Creator Studio, Live Producer, broadcasting tools and more. The videos touch on all the key elements of each function, while they also provide some valuable pointers as to how to make the most of Facebook’s video tools, including what they were designed for and how they work. This week’s interview looks at closed captions, and how to ensure the best, most accurate captions for your video content.
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Facebook Announces Full Ban on Holocaust Denial Content
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Marketing
Google Assistant Can Search Within Apps on Android
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When to Use Nofollow on Links & When Not To
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Twilio’s Acquisition of Segment Will Support Collection of Digital Data
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Daily Minute Master Series – October 9, 2020
/by Corey PadveenSocial Media
Which Social Media Platforms Should Your Business Use in 2021? [Infographic]
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Facebook Provides Update on Actions Taken Against Coordinated Inauthentic Behavior
With the US Presidential Election now only 26 days away, Facebook’s efforts to remove instances of ‘coordinated inauthentic behavior’, and avoid a similar situation to 2016, are more pressing than ever. This week, Facebook has provided an update on its account removals as a result of its detection processes, which, late last month, saw the removal of three Russian-based networks, which were linked to Russia’s Internet Research Agency (IRA), the group responsible for seeking to manipulate US voters ahead of the 2016 poll.
For the full article click here
Facebook Launches ‘Season of Support’ to Assist SMBs, Including New #BuyBlackFriday Push
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Marketing
5 Fundamental Shifts That Are Shaping Search & Digital Marketing
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Google Ads Intros Automated Insights, Performance Max Campaigns, to Release Video Action Out of Beta
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Google Shares Insights into Key Halloween Costume Trends
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Daily Minute Master Series – October 8, 2020
/by Corey PadveenSocial Media
Facebook Strengthens its Stance Against QAnon, Banning All Pages, Groups and Accounts Linked to the Movement
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Facebook Announces Election Notification Updates, Reiterates Efforts to Protect Poll Integrity
With the US Presidential Election only 27 days away, Facebook has provided what looks to be its final update on its election preparedness tools, including new prompts on the ballot counting process and the activation of its Elections Operations Center.
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New Report Finds Snapchat, TikTok Outpace Instagram in Teen Popularity
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Marketing
A Rundown of Google Patents from the First Half of 2020
Learn the latest info on Google patents. Here’s a compilation of all the Google Search Patents of interest for the first six months of 2020.
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Microsoft’s Digital Marketing Center for Search and Social Management Adds Features, Opens Beta
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A Few Interesting Brand Moves
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