Social Media
Facebook Launches ‘Facebook Campus’ to Facilitate Connection Among College Students
Back at the beginning, before Facebook grew into its final form, now CEO Mark Zuckerberg initially put together a simple app called ‘FaceMash‘ which was essentially a ‘hot or not’ style app that compared Harvard students, based on their looks, by using images of them that had been published on the college website. From there, Zuckerberg evolved the idea into ‘TheFacebook’, a directory of Harvard students, which went on to eventually become Facebook as we know it, a global behemoth now used by almost half the planet.
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TikTok Reveals More Insights into How its Algorithm Recommends Content
Back in March, TikTok announced its plans to launch a new Transparency Center in LA, where it would open its doors to regulators, journalists and politicians who wanted to see how its platform works, with insights into its algorithms, its content moderation processes, and more. The initiative, a means to counter negative press about its internal processes, has since been rendered largely ineffective due to COVID-19 restrictions, but this week, TikTok has outlined its new virtual tour of its Transparency Center, while it’s also opened its doors to selected journalists, and revealed new insights into how its platform works.
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With Gen Z becoming a much bigger focus for marketers as younger audiences move into more lucrative spending brackets, platforms like Snapchat are well-placed to become key sources of insight into important trends and shifts that will ultimately define purchase behaviors. Indeed, Snapchat claims that it reaches some 90% of 13-24 year-olds across the US, more than Facebook, Instagram and Messenger combined in this age bracket. That means that the platform can not only facilitate connection, but provide more knowledge as to what these consumers are looking for.
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Marketing
New Bing URL Inspection Tool
Bing has announced a new URL inspection tool. The tool provides actionable SEO information and feedback that is designed to help pages rank better.
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Google is investing in new efforts to ward off vandalism in search results and ensure information remains relevant and reliable. In addition, Google has provided details about measures already in place to get breaking news indexed many times faster than before. Here’s more of what was announced today in relation to improving information quality in search and news results.
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Daily Minute Master Series – September 23, 2020
/by Corey PadveenSocial Media
Facebook’s Removing its Restrictions on Text Content in Facebook Ad Images
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Twitter Launches New Push to Increase Voter Participation
Twitter is launching a new push to get more people to participate in the 2020 US Presidential Election, including a prominent, top of timeline prompt that will be displayed to all users in the US when they log in today.
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YouTube Removed Twice As Many Videos Between April and June
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Marketing
Mailchimp Brings AI to the SMB Market
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The Marketing Landscape Post-Lockdown
With the UK slowly and cautiously transitioning to life outside of lockdown, it is safe to say that the business world has experienced a period of significant change, one that does not look like it will be returning to ‘normal’ any time soon. Many different aspects of a business’s overall operations will have required change to some extent over the past few months, including their marketing efforts. Nevertheless, marketing was arguably the one way in which businesses could maintain communication with customers and their wider audience during lockdown, even if they weren’t actually able to operate.
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Five Predictions For Marketing In 2021
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Daily Minute Master Series – September 22, 2020
/by Corey PadveenSocial Media
US Judge Halts Ban on WeChat Due to Lack of Evidence in Relation to National Security Concerns
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TikTok May Still Face Restrictions in the US, as Final Details of Proposed Oracle Deal are Ironed Out
It seems TikTok may not be out of the woods just yet, with various conflicting stories around the pending Oracle/TikTok deal. On Saturday, US President Donald Trump told reporters that he had given the Oracle-lead deal for TikTok’s operations in the US ‘his blessing‘, which was enough for TikTok to put out two official statements about the app being ‘here to stay‘.
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Facebook Threatens to Leave Europe Due to Proposed New Data-Sharing Regulations
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Marketing
Googlers Do Not Answer Direct Messages; Here’s Why
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Affinity Answers Helps Brands Talk to Fans
Affinity Answers, the marketing data science vendor, today announced the re-branding of its AudiencePlanner tool as FanFinder360° to reflect an increased commitment to serving the media and entertainment industry. Founded in 2004 as a boot-strap start-up, the company today delivers anonymized social media-based audience insights not just to brands, but for example to political campaigns. The insights can be converted into programmatic audiences, or used to identify web content which matches an expressed affinity and is therefore likely to draw an audience with similar affinities.
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Modern Link Acquisition: 10 Tactics That Work
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Daily Minute Master Series – September 21, 2020
/by Corey PadveenSocial Media
US Government Announces Ban on New Downloads of TikTok as Takeover Discussions continue
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Facebook Outlines How to Make Best Use of its New Video Insights Within Creator Studio
Over the past month, Facebook has shared a series of new interviews with internal product experts who are working on its video tools, in order to help creators and marketers understand the various options available, and how they can help to maximize your posting process.
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15 Awesome Social Media Campaign Examples
The best social media campaigns have one thing in common – they engage people. Here are 15 outstanding examples of campaigns that did just that.
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Marketing
How to Prevent Costly SEO Mistakes [Webinar]
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This Decade’s Most Important Marketing Question: What Data Rights Do Advertisers Possess?
With Google’s latest decision to strip Search Terms data insights from advertisers (some agencies have reported around 25%-30% or more of data loss), the frustrated outcry has caused some to begin throwing around lawsuit language.
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Three Tips For Leaders As Marketing Goes Under The Microscope
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Daily Minute Master Series – September 18, 2020
/by Corey PadveenSocial Media
Twitter Implements New Security Measures to Protect the Accounts of US Election Candidates
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Facebook Launches ‘Facebook Business Suite’, an All-in-One Management Tool for Facebook and Instagram
Facebook has launched yet another Facebook management platform, with this one, called ‘Facebook BUsiness Suite‘, which is focused on making it easier for small businesses to manage their Facebook and Instagram presences from a single platform.
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Facebook Announces New Rules for Groups to Address Concerns with Misinformation and Hate Speech
Over the past two years, Facebook has made a concerted push on its Groups feature as a means to boost on-platform engagement and keep people logging in. In the company’s official communications on this, Facebook has reiterated the popularity of groups – over 1.4 billion Facebook users engage in groups every month, and more than 400 million people are members of what Facebook calls ‘very meaningful groups’, or groups that become a central part of their interactive experience. Those numbers have likely risen even further during the COVID-19 lockdowns – but at the same time, a more skeptical view of Facebook groups is that they enable the platform to hide some of the more controversial discussions within the app from public view.
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Marketing
6 Enterprise SEO Strategies & Tactics That Really Work
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Google Custom Audiences, the Combo of Custom Affinity and Custom Intent Audiences, Now Live
Last year at Google Marketing Live, Google said it would be unifying custom affinity and custom intent audiences under a custom audience option. Custom audiences are available now in Google Ads for Display, Discovery, Gmail and YouTube campaigns.
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Predictions for Holiday 2020 V400.0? Be Ready for Anything
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Daily Minute Master Series – September 17, 2020
/by Corey PadveenSocial Media
YouTube Offers New Ad Tools to Help Marketers Tap into the Rise in YouTube Viewership
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Facebook Announces New Advances in VR and AR, Including AR Glasses Coming Next Year
Facebook is today holding its Facebook Connect AR/VR showcase event, where it’s providing an overview of the latest advances in its next level virtual and augmented reality tools. And there are some major updates of note – here’s an overview of some of the key announcements.
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Pinterest Releases New Data on Key Trends Heading into the Last Quarter of 2020
Every year, according to Pinterest, September is a time when people reassess their key goals, and re-focus on what’s important heading into the last months of the year. But in 2020, things are looking a little different.
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Marketing
Google Adds New Listing Details to Streamline In-Store Purchases
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Google Adds Support for Regional Video Structured Data
Google has introduced support for a structured data property for Videos called, regionsAllowed. The structured data property allows a publisher to tell Google that a video is specific to a region.
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What’s the Difference Between Remarketing & Retargeting?
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Daily Minute Master Series – September 16, 2020
/by Corey PadveenSocial Media
Twitter Launches 2020 US Election Hub to Distribute Accurate, Timely Voter Information
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High Profile Celebrities are ‘Freezing’ Their Facebook and Instagram Accounts in Protest Over Hate Speech
Just a month after a major advertiser boycott due to its perceived inaction in addressing hate speech, Facebook is now facing another protest action, this time lead by big-name celebrities, who are calling on the platform to do more to address concerns with the facilitation of divisive ‘hate, propaganda and misinformation’ related content.
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Oracle ‘Partnership’ with TikTok Set to be Approved by White House, According to Reports
After weeks of frantic negotiations, and a rapidly changing race among the companies looking to take over the rising video app, reports now indicate that the White House will indeed support Oracle’s new deal to partner with parent-company ByteDance in order to keep TikTok running in the US.
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Marketing
Google Combines Custom Affinity and Custom Intent Into Custom Audiences
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Google’s John Mueller: Keywords in Domain Name Aren’t Needed
Google’s John Mueller advises SEOs and site owners there’s no ranking benefit associated with having keywords in a domain name. This subject was addressed in the latest Ask Google Webmasters video which features a question about keyword-based domain extensions (also referred to as top-level domains).
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How a UK Food Provider Went from B2B to D2C in 7 Days
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Daily Minute Master Series – September 15, 2020
/by Corey PadveenSocial Media
Twitter Launches ‘Holiday Hub’ to Help Marketers Prepare for the Holiday Season
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YouTube Launches its TikTok-Like ‘Shorts’ Tool in India
It’s taken a little longer than expected, but YouTube has today announced that it’s launching its TikTok-like ‘Shorts’ option to users in India this week.
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Facebook Adds Video Co-Watching Functionality to Messenger
After launching a co-watching feature for Instagram back in March, Facebook is now adding similar functionality for Messenger, which will enable users to host video watch parties, via video call or Messenger Rooms, with up to 50 friends in the app.
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Marketing
How to Find Internal Linking Opportunities
Learn how to identify internal link optimization opportunities that can elevate your organic presence to the next level.
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3 Ways to Make Your Agility During the Pandemic a Foundational Tool for the Longterm
For many marketing organizations, “getting it right” has been the primary goal. This has led marketers down the path of weeks (or months) of research and stringent approval processes. Because marketers’ jobs often depend on “getting it right,” we’ve become process-driven and risk-averse. Then the pandemic hit, and digital strategy accelerated by six years, according to Twilio’s COVID-19 Digital Engagement Report in a recent article by Chiefmartec.com.
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8 Major Google Ranking Factors — SEO Guide
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Daily Minute Master Series – September 14, 2020
/by Corey PadveenSocial Media
3 Ways to Make the Most of the Rise in eCommerce Activity via Your Social Media Presence
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TikTok Not For Sale
TikTok is reported to not be for sale, neither to Microsoft or to Oracle. Hurdles block the way for any sale to proceed. Developments virtually guarantee that a sale will not happen prior to American September 15 deadline.
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Twitter’s Testing Audio Clips in DMs with Users in Brazil
After launching audio clips in tweets back in June, Twitter is now also testing audio DMs with some users.
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Marketing
Stop Saying ‘Create Great Content’ – Say This Instead
In content creation, great is the new mediocre. Consider these 10 specific elements if you want to step beyond mere greatness in your content.
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How to Leverage Data-Driven Insights for Seasonal Retail Success
Seasonal shopping trends can drive revenues up. But how high? The answer lies in how your organization is leveraging the power of macro (market insights) and micro (historical trends and real-time insights). Furthermore, using this data-driven approach allows marketers to model search intent at every point of the customer journey and across multiple channels. With COVID-19 shifting enormous swathes of retail shoppers online to fulfill their needs, there is no better time to utilize market insights to understand consumer and market behavior and search insights to drive search and digital marketing. As always, dynamically optimized content is critical.
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5 Tips for Adding Connected TV to Your Holiday Ad Strategy
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Daily Minute Master Series – September 11, 2020
/by Corey PadveenSocial Media
Facebook Launches ‘Facebook Campus’ to Facilitate Connection Among College Students
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TikTok Reveals More Insights into How its Algorithm Recommends Content
Back in March, TikTok announced its plans to launch a new Transparency Center in LA, where it would open its doors to regulators, journalists and politicians who wanted to see how its platform works, with insights into its algorithms, its content moderation processes, and more. The initiative, a means to counter negative press about its internal processes, has since been rendered largely ineffective due to COVID-19 restrictions, but this week, TikTok has outlined its new virtual tour of its Transparency Center, while it’s also opened its doors to selected journalists, and revealed new insights into how its platform works.
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Snapchat Publishes New Research on Brand and Content Preferences Among Gen Z Consumers
With Gen Z becoming a much bigger focus for marketers as younger audiences move into more lucrative spending brackets, platforms like Snapchat are well-placed to become key sources of insight into important trends and shifts that will ultimately define purchase behaviors. Indeed, Snapchat claims that it reaches some 90% of 13-24 year-olds across the US, more than Facebook, Instagram and Messenger combined in this age bracket. That means that the platform can not only facilitate connection, but provide more knowledge as to what these consumers are looking for.
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Marketing
New Bing URL Inspection Tool
Bing has announced a new URL inspection tool. The tool provides actionable SEO information and feedback that is designed to help pages rank better.
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Google’s New Measures to Protect Search Results From Vandalism
Google is investing in new efforts to ward off vandalism in search results and ensure information remains relevant and reliable. In addition, Google has provided details about measures already in place to get breaking news indexed many times faster than before. Here’s more of what was announced today in relation to improving information quality in search and news results.
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The Future of Marketing [White Paper]
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Daily Minute Master Series – September 10, 2020
/by Corey PadveenSocial Media
Facebook Announces New Limits on How Many Ads Pages Can Run Concurrently
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Facebook Ordered to Stop Sending European User Data to the US
Things in the digital realm could be set to get significantly more complex amid rising concerns over digital data surveillance, and how information on citizens in different nations can be utilized by government groups. According to a new report from The Wall Street Journal, a European Union privacy regulator has sent Facebook a preliminary order to suspend data transfers to the US about its EU users. The report suggests that EU officials are concerned about potential surveillance practices by the US Government, and are looking to limit such by restricting the flow of user information, essentially keeping user data within each region, and therefore not accessible by other nations.
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TikTok Leads Social App Downloads Again in August
Despite ongoing questions about its future, amid negotiations over its sale to a US company to adhere with a US Government order, TikTok was once again the most downloaded non-gaming app in August 2020, according to new data from Sensor Tower, with the short-form video app continuing to gain momentum in more regions.
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Marketing
Google SEO Mythbusting: Is More Content Better?
Google’s Martin Splitt, and Lily Ray of Path Interactive, discuss the most common concerns SEOs have when it comes to creating website content. Together they bust myths about more content being better, what to do about underperforming content, whether word count is a ranking factor, and more. Here’s a quick recap of each question and answer, along with its corresponding time stamp in the video.
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Getting the C-Suite to Buy in on Agile Marketing
While agile marketing is the norm for many marketing operations teams, the C-suite in most organizations is likely preoccupied with other concerns than trying to understand scrum versus kanban. So how do you break down agile marketing to executives with scenarios and terms that are relevant in their world?
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Google Unveils Fundo for Monetizing Video Events
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