Social Media
Facebook Makes its Latest Experimental App Available to All Users
Facebook’s New Product Experimentation team has announced a full US launch of its latest app, called E.gg, which enables users to create web-based collages of their favorite things.
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YouTube Will Start Inserting Ads into Non-Monetized Content, Updates Rules Around Facial Recognition
This could cause some annoyance for YouTube creators. This week, YouTube has announced an update to its Terms of Service which, most notably, includes a new provision that will enable YouTube to insert ads into content that’s not part of the YouTube Partner Program. In other words, if you chose not to put ads in your YouTube video, YouTube’s probably going to do it anyway – but you won’t gain any subsequent revenue from those ads unless you sign up to YPP.
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YouTube Analytics is getting updated with a new report that will show creators how viewers are finding their videos. In the latest news bulletin for channel owners on the Creator Insider channel, the YouTube team explains how this new report makes data about traffic sources much clearer.
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Marketing
6 Big Content Writing Trends for SMBs in 2021
As small businesses head into 2021 with endless hope that this pandemic ends, marketing dollars are scarce. And from the looks of things, this marketing spend will continue its scarcity throughout 2021, especially if additional statewide or citywide shutdowns occur.
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Daily Minute Master Series – November 19, 2020
/by Corey PadveenSocial Media
Facebook Makes its Latest Experimental App Available to All Users
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YouTube Will Start Inserting Ads into Non-Monetized Content, Updates Rules Around Facial Recognition
This could cause some annoyance for YouTube creators. This week, YouTube has announced an update to its Terms of Service which, most notably, includes a new provision that will enable YouTube to insert ads into content that’s not part of the YouTube Partner Program. In other words, if you chose not to put ads in your YouTube video, YouTube’s probably going to do it anyway – but you won’t gain any subsequent revenue from those ads unless you sign up to YPP.
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YouTube Analytics Now Reports on Traffic Sources
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Marketing
6 Big Content Writing Trends for SMBs in 2021
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In-Video Engagement as an Alternative to Ads
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Seven Successful Examples Of Emotional Marketing
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Daily Minute Master Series – November 18, 2020
/by Corey PadveenSocial Media
Instagram Expands ‘Guides’ Content Display Option to All Users
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Twitter Launches its Story-Like ‘Fleets’ for All Users
After announcing the expansion of its Stories-like ‘Fleets’ option to users in Japan just last week, Twitter has quickly followed that up with a full roll-out of the function, with all users on iOS and Android to get access to Fleets over the next couple of days.
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Twitter’s Testing a Clubhouse-Style Audio ‘Spaces’ Feature
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Marketing
Google Updates Remove Outdated Content Tool
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9 Things That Can Impact PPC Performance
Make sure your PPC campaigns are set up for success. Learn the top factors that can hold back paid search performance and how to address them.
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Data-Backed Ways to Optimize for Google Featured Snippets
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Daily Minute Master Series – November 17, 2020
/by Corey PadveenSocial Media
Facebook Provides eCommerce and Ad Copy Tips for Your Holiday Campaigns
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Instagram Adds New Option Which Enables Users to Opt-Out of Third-Party Data Usage for Ad Targeting
Instagram has added a new setting which will enable users to choose whether they can be targeted with more personalized ads in the app via the usage of supplementary data sourced from third-party platforms and providers.
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Facebook Adds More Ways for Creators to Track and Monetize Their Content on Facebook and Instagram
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Marketing
How to Make the Most of Call Tracking for Paid Search [Webinar]
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Google Ads Wants Advertisers to Give Broad Match Another Shot
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What to Know About Email Marketing in a Pandemic World
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Daily Minute Master Series – November 16, 2020
/by Corey PadveenSocial Media
Facebook Updates Report Moderation Systems to Ensure Worst Case Content is Dealt With First
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Instagram Adds Reels and Shop Tabs on All User Home Screens
Instagram is looking to lean further into the TikTok-lead, short video trend by adding a new Reels tab on the home screen for all users, while it’s also adding a Shop tab along the lower function bar to further its eCommerce push.
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Facebook Launches New Video Series, Hosted by Post Malone, Exclusively on Messenger and Instagram
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Marketing
How the Universal SERPs Are Changing & How to Stay on Top
The SERPs are constantly evolving and will continue to do so. Get insights on what to focus on to improve your SEO strategy.
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13 Reasons Your Website Can Have a High Bounce Rate
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Google Core Web Vitals to Be Used as Ranking Signals & This Week’s Digital Marketing News [PODCAST]
New page experience ranking signals for Google Search will launch in May 2021 and the PPC trends to watch for next year. Listen now to Marketing O’Clock.
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Daily Minute Master Series – November 13, 2020
/by Corey PadveenSocial Media
LinkedIn Discovers Ad Metric Error Which Lead to Over 400k Advertisers Being Overcharged
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Instagram Adds Reels and Shop Tabs on All User Home Screens
Instagram is looking to lean further into the TikTok-lead, short video trend by adding a new Reels tab on the home screen for all users, while it’s also adding a Shop tab along the lower function bar to further its eCommerce push.
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Facebook Adds New ‘Vanish Mode’ Disappearing Messages in Messenger
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Marketing
How & Why to Use Google Ads Keyword Forecast Tool
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How the Universal SERPs Are Changing & How to Stay on Top
The SERPs are constantly evolving and will continue to do so. Get insights on what to focus on to improve your SEO strategy.
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Googlebot Begins Crawling With HTTP/2 Protocol
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Daily Minute Master Series – November 12, 2020
/by Corey PadveenSocial Media
Snapchat Shares Insights into How Snap Users Engage with NBA Content Ahead of New Season [Infographic]
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TikTok Adds New Option to Display Non-Profit Fundraisers on Your Profile
TikTok has added a new option which enables users to display a nonprofit they wish to support on their public profile, with direct links through to donation options.
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Snapchat Rolls Out More Ads Certification Courses
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Marketing
Search Ad Spending is Growing in 2020 Despite Pandemic
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How a Well-Oiled Marketing Operations Machine Drives Business Forward
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What Marketers Need to Know About Authenticity in Influencer Marketing
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Daily Minute Master Series – November 11, 2020
/by Corey PadveenSocial Media
New Report Predicts That TikTok Will Surpass One Billion Users in 2021
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Twitter Expands its Stories-Like ‘Fleets’ Option to Users in Japan
It’s been a while since we’ve had a Fleets update, but today, Twitter announced that its Stories-like, vertical presentation-aligned, disappearing content option is being expanded to users in Japan, marking the next stage of its broader roll-out.
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Pinterest Launches Holiday Gift Guide, Shares New Gift Trend Insights
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Marketing
Nielsen Is Adding Addressable Ads to National TV Measurement in Major Shift
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Spotify Expanding Podcast Advertising Options
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5 Content No-Nos That Will Scare Off Your Readers (Avoid at All Costs)
Is your content getting crickets? You may be committing one of the five deadly no-nos of online writing. Learn what they are and how to avoid them.
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Daily Minute Master Series – November 10, 2020
/by Corey PadveenSocial Media
Pinterest Shares its Latest Transparency Report, Highlighting Content Removals in the First Half of 2020
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LinkedIn Releases New Guides to Help Marketers Maximize Their On-Platform Efforts
LinkedIn has published three new guides designed to provide specific guidance on how brands can maximize their marketing efforts on the platform.
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Twitter’s Working on New Warnings for Likes of Tweets Which Include Disputed Claims
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Marketing
How to Power Up Your SEO Content With Audience Understanding
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What Makes a Good Landing Page: Calls to Action
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Zoom Security Failures Alleged in FTC Settlement
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Daily Minute Master Series – November 9, 2020
/by Corey PadveenSocial Media
Having Problems with Your Facebook Ads? You’re Not Alone
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Blocked Hashtags, Violence Metrics, Bans – How Social Media Has Dealt With the US Election
For the last four years, the 2020 US Election has been projected as the ultimate test of social media networks and their capacity to respond to allegations of mass manipulation, foreign interference, fake news and more.
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Facebook Provides New Ad Copy Tips to Help Maximize Performance
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Marketing
How to Effectively Utilize Virtual Assistants for SEO Agencies
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How to Make Your WordPress URLs SEO Friendly
Creating SEO-friendly WordPress URLs is a simple way to improve your organic search visibility. Follow these four tips to ensure that you get it right.
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Infographic Design Secrets: 21 Tips to Create Viral Infographics [Infographic]
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Daily Minute Master Series – November 6, 2020
/by Corey PadveenSocial Media
Facebook Tests New Options to Add Motion Effects to Still Images in Feed
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Snapchat Launches ‘Snap Connect’ Educational Insights for Marketers
Snapchat has announced an expansion of its Snap Focus marketer education platform, with a new element called ‘Snap Connect’, which features a range of expert insights as part of more advanced courses on how to use the platform for direct response campaigns.
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TikTok Tests New ‘Learn’ Feed to Boost Educational Content on the Platform
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Marketing
Calm’s Hilarious CNN Ad Campaign Sent the Meditation App Flying Up App Store Charts
Meditation app Calm’s brilliant and hilarious marketing campaign that saw it sponsoring CNN’s coverage of the 2020 U.S. Presidential Election results this week seems to have paid off for the business. The app, which today offers mindful meditations, peaceful sounds and sleep stories, had flashed on screen during CNN’s “Key Race Alert” coverage, reminding users of the need to relax during this stressful time.
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WordPress 5.6 May Break Sites in December 2020
WordPress 5.5 rolled in August 2020 and soon after millions of websites across the Internet broke. Get ready because WordPress 5.6 has the potential to do the same thing. One of the WordPress developers behind the jQuery Migrate Plugin said in a support thread that the plugin would become “useless” once 5.6 rolls out. Anyone still depending on it in December will experience the rubber bands snapping off their sites all over again.
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Two Latest Google Patents of Interest
Here are some interesting Google Search-related patent updates from the past few weeks that are worth checking out.
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