Social Media
Apple Grants Temporary Waiver of its 30% Fee on Funds Raised Through Facebook’s New Paid Events Option
Last month, Facebook launched a new paid events option in order to provide another way for businesses to generate income amid the COVID-19 crisis, and in replacement of IRL functions.
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Is Facebook Bad for Society? New Insights on the Company’s Approach Raise Important Questions
Is Facebook a positive or negative influence on society – and does the company, or indeed anybody in a position to enact any type of change, actually care either way? This question has been posed by many research reports and academic analyses over the years, but seemingly, the broader populous, at least in Western nations, really hadn’t give it a lot of consideration until the 2016 US Presidential Election, when it was revealed, in the aftermath, that foreign operatives, political activists and other groups had been using Facebook ads, posts and groups to influence US voter activity.
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LinkedIn has announced an update to its Marketing Partner Program, which is designed to make it easier for businesses to find the right experts to assist them with each element of their LinkedIn marketing and growth process.
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Marketing
8 Killer SEO Techniques to Double Your Search Traffic in 2020 [Infographic]
Are you looking for ways to increase search engine traffic to your website or blog? Want to know how to utilize SEO to increase your organic ranking on search engines like Google? The team from Red Website Design share 8 advanced link building SEO techniques in this infographic.
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When I was new to PPC, it was interesting and challenging. But I did not completely understand the depth and breadth of what it was and what it would evolve into. What follows are a few things I wish someone had told me when I was new to PPC.
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Daily Minute Master Series – October 7, 2020
/by Corey PadveenSocial Media
Twitter Tests New ‘Suggested Follows’ Listings on Android
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Facebook Announces New Emotional Health Resource Center
As if a global pandemic wasn’t hard enough in itself, COVID-19 has opened up the floodgates to mental health challenges around the world. With global mental health issues on the rise, medical experts are teaming up with social media platforms to raise awareness and provide helpful resources to those in need.
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Instagram Tests New Processes to Limit Potentially Offensive Comments
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Marketing
5 Trends in MarTech for the Decade Ahead
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10 Web Design Mistakes That Can Hurt Your SEO
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What Is a PPC Conversion & How to Determine Its Value
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Daily Minute Master Series – October 6, 2020
/by Corey PadveenSocial Media
LinkedIn Reports That It’s Helped 10 Million People Gain New Skills in 2020
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Facebook’s Removing its 28-Day Attribution Model for Conversions from Ads
Facebook has announced that it’s removing its 28-day attribution window option for Facebook ads, which will mean that advertisers will no longer be able to track direct actions based on their campaigns over a longer period. Facebook’s attribution models enable advertisers to measure specific responses to their campaigns, based on rules set by the advertiser.
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Facebook Provides Tips on Utilizing Video Playlists and Series Collections
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Marketing
WordPress 5.6 Due December 2020 is Scaled Back
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When Ad Platforms Control the Auction, Return, Data… & Now the Cookie
Platforms such as Google Ads are gaining more control over various aspects of paid search. Let’s take a look at what this means for PPC advertisers.
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A Closer Look at MarTech Role Types and T/I-Shaped Individuals
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Daily Minute Master Series – October 5, 2020
/by Corey PadveenSocial Media
Twitter Shares New Insights into Key Trends During COVID-19
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Facebook Issues Official Response to Claims Made in Netflix Documentary ‘The Social Dilemma’
In a very uncharacteristic move, Facebook has today issued an official rebuke to claims made in the new Netflix documentary ‘The Social Dilemma‘, which aims to provide an overview of the various ways in which social media platforms have become increasingly divisive and dangerous as their usage has increased over time.
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Twitter Reiterates Rules Against Wishing Harm on Others as Anti-Trump Tweets Flood the Platform
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Marketing
Content Velocity: What It Is, How to Calculate It & Why You Should Care
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10 Graphic Design Rules You Should Never Break [Infographic]
Do you create graphics for your website or social media profiles? Want to ensure you’re not making a mess of it? The team from Red Website Design share 10 graphic design rules you should stick to in this infographic.
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Why Journey Mapping is Important for Companies with Multiple Brands
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Daily Minute Master Series – October 2, 2020
/by Corey PadveenSocial Media
Pinterest Provides Cultural Context on Halloween Costumes, Shares Data on Halloween Search Trends
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Facebook Further Clarifies Rules Around False Claims in Ads in Relation to Election Fraud
With US President Donald Trump still refusing to confirm that he will facilitate a peaceful transition of power, in the event of him losing the upcoming election, Facebook has this week updated its rules around false claims in political ads relating to both election fraud and election results.
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Pinterest Announces Pinterest Creators Festival to Provide Insights into Building Your Pin Presence
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Marketing
3 Advanced SaaS SEO Strategies & Best Practices
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The Growing Importance of Content Analytics
Content is the main currency for marketers, no matter what their industry, but the overabundance of content available to consumers has left many marketers with the question: How do I analyze the performance of my content? The question is valid and pressing whether we’re talking about content aimed at producing an outcome like a conversion or form completion, or content which is part of customer service interaction, and whether the content is written or visual.
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Google ‘News Showcase’ Coming Soon to Search Results
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Daily Minute Master Series – October 1, 2020
/by Corey PadveenSocial Media
Facebook & Instagram Enable Cross-App Messaging
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Why You Need a Holiday Social Media Advertising Strategy Right Now
The holidays are… sort of upon us? The holidays seem to come earlier and earlier every year. No more than 12 hours past Halloween, we’re flooded with December holiday themes, nearly bypassing Thanksgiving entirely. The days get shorter, service providers get busier, and every company with a retail item has something they want you to buy. It’s tempting to wait until closer to November to kick off a holiday advertising strategy because we’re still trying to finish our fall strategy, or just purely out of principle.
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TikTok Adds More Duet Formats to Facilitate New Collaboration Opportunities
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Marketing
Google Makes Shopping Ads Free Worldwide
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Marketers Hopeful for Late 2021 In-Person Conferences
Marketers’ already low expectations that they could safely attend in-person events this year have bottomed out, according to our latest Events Participation Index, which isn’t surprising as the planet passed a grim milestone of 1 million deaths tied to COVID-19 this week. But despite concerns over second and, in some cases, third waves of the virus beginning to show, many of the 350 professionals we surveyed are hopeful that they can travel and attend conferences, trade shows or more in the second half of 2021. As expected, sentiment about attending events in 2020 hit two out of 10, a new low since we started asking the question in May. Optimism ticked up to four out of 10 when asked how likely they would attend in-person events in the first half of 2021.
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Google Says Changing Web Layout Can Affect Rankings
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Daily Minute Master Series – September 30, 2020
/by Corey PadveenSocial Media
Pinterest Adds New Ad Slots, More Insights for Marketers, Ahead of the Holiday Shopping Push
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Facebook Launches Accounts Center to Better Connect its Cross-Data and Payment Systems
As it looks to make a bigger shift into eCommerce, Facebook is also working to streamline its payments processes, in order to make it as easy as possible for users on both Facebook and Instagram to quickly make purchases based on posts and ads in each app. That appears to be the main motivation behind Facebook’s new Account Center option, which will enable users to connect and authenticate their Facebook, Instagram and Messenger accounts from a central home, which will then save them having to re-open each app when using it as a log-on or payment option.
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LinkedIn Adds New Warnings on Potentially Inappropriate Messages, Updates Guidelines on Behavior
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Marketing
Google Launches Mini-Site of Holiday Marketing Resources
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Planning a B2B Media Strategy in a Recession: Key Considerations
We’re in the midst of what’s set to be the deepest global recession since World War II. Unlike past recessions, many marketing teams are now 100% reliant on digital marketing. This is due to the overnight loss of many traditional marketing channels. So how can you put together an effective media strategy for B2B verticals traditionally fuelled by offline sales tactics? As we know, the most successful companies to come out of a recession are those that prioritize and execute the right marketing strategies. Marketing through a recession – and more specifically media planning through a recession – will require knowing which channels and activities are delivering the best returns and making those activities the priority. This will set your business up for growth when the economy eventually improves.
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Google Explains Role of Time and Place in Search Rankings
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Daily Minute Master Series – September 29, 2020
/by Corey PadveenSocial Media
With More People Turning to YouTube for News Content, That Could Fuel the Rise of Fringe Beliefs
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Court Allows TikTok to Remain Available for Download in the US, Despite White House Executive Order
Despite TikTok’s latest deadline expiring, which would have seen all US downloads of the app banned this past weekend, the app remains available, and in operation, for American users, at least for the time being. While the US Government has given preliminary approval for the Oracle/Walmart takeover offer for TikTok to progress, as yet, there’s no official deal in place, and as such TikTok was set to be banned in US app stores yesterday, in line with the original Executive Order.
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Instagram Publishes New Guides on How to Set-Up and Maximize Instagram Shops
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Marketing
How Google Handles Naked Links
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How to Catch & Fix 4 Common SEO Issues Before It’s Too Late
As an SEO professional, it’s your goal – and responsibility – to ensure that you can do what’s necessary to keep things running smoothly and stay up-to-date with your website’s content. On September 23, I moderated a sponsored Search Engine Journal webinar presented by Steven van Vessum, VP of Community at ContentKing. He shared how to finally take a proactive stance in your SEO processes as you catch (and resolve!) problems before they impact your rankings.
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How to Bring More Value to Your Email Marketing
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Daily Minute Master Series – September 28, 2020
/by Corey PadveenSocial Media
Apple Grants Temporary Waiver of its 30% Fee on Funds Raised Through Facebook’s New Paid Events Option
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Is Facebook Bad for Society? New Insights on the Company’s Approach Raise Important Questions
Is Facebook a positive or negative influence on society – and does the company, or indeed anybody in a position to enact any type of change, actually care either way? This question has been posed by many research reports and academic analyses over the years, but seemingly, the broader populous, at least in Western nations, really hadn’t give it a lot of consideration until the 2016 US Presidential Election, when it was revealed, in the aftermath, that foreign operatives, political activists and other groups had been using Facebook ads, posts and groups to influence US voter activity.
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LinkedIn Updates Marketing Partner Program with New Specialty Categories
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Marketing
8 Killer SEO Techniques to Double Your Search Traffic in 2020 [Infographic]
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6 Things I Wish I Knew About When I Was New to PPC
When I was new to PPC, it was interesting and challenging. But I did not completely understand the depth and breadth of what it was and what it would evolve into. What follows are a few things I wish someone had told me when I was new to PPC.
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8 Things Amazon Sellers Should Do to Prepare for Q4 Sales
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Daily Minute Master Series – September 25, 2020
/by Corey PadveenSocial Media
TikTok Reddit Launches Ad Inventory Types to Give Advertisers More Control Over Their Campaigns
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LinkedIn Launches Updated Look, Makes LinkedIn Stories Available to All Users
LinkedIn has given its platform a new, fresh update, while it’s also announced the global rollout of LinkedIn Stories after trying it out in selected nations over the past five months. First off, on LinkedIn’s new look – as you can see in this screenshot, the new LinkedIn looks brighter, with a pastel-type color scheme on a gray and white background – and less blue overall.
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YouTube Adds New Voter Awareness Prompts in Election-Related Search Queries
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Marketing
How to Write Content for Each Stage of the Buyer Journey
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Insights to Reimagine Your Holiday 2020 Planning
The Covid-19 effect that has altered our day-to-day habits in 2020 may have its greatest impact on the upcoming holiday shopping season. The question that is top of mind with most businesses: What’s in store for the holiday retail season in 2020?
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What Digital Marketing Will Look Like Once The Cookie Is Dead
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Daily Minute Master Series – September 24, 2020
/by Corey PadveenSocial Media
TikTok Announces Bans on Ads for Weight-Loss Related Products in Order to Protect Users from Self-Perception Concerns
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Instagram Launches New Reels Updates, Including Longer Clips and Improved Trimming
It’s only been out for a short while, but Instagram is already making tweaks to the design of its TikTok-cloning ‘Reels’ feature as it looks to maximize the appeal of the short-form video option. And while we don’t have any data on Reels usage as yet (though Instagram has said that Reels is taking off in India), the changes have been made in response to initial user feedback, and look to move Reels even more in-line with TikTok’s process.
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Pinterest Announces Expanded Launch of Pin Stories, New Pin Analytics Tools
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Marketing
24 Best Google Keyword Planner Alternatives
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Making the Most of Small-Screen Content for Big Engagement Impact
There are a number of common phrases that speak to the power of “small” things. “Good things come in small packages” or “small but mighty” are just a couple that come to mind. But small content – in length, but especially in size on a handheld screen – holds enormous significance for brand storytelling and consumer engagement. Marketers and their creative counterparts are committed to writing attention-grabbing copy, developing video content to stop a social-media user mid-scroll, and designing visuals that make websites an engaging place to spend time on screen. And the idea of content optimization is something marketers intrinsically “get.” Writing SEO-friendly copy, link building to optimize a campaign, creating different versions and sizes of content for “web vs. mobile” – these are all things a marketer thinks through during the stages of content creation and distribution.
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Inbound Marketing, Meet Inbound Video
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