Social Media
23 Social Media And Digital Marketing Best Practices That Are Actually Myths
When you are new to the game and have not your path to success (yet), you probably hop from one piece of information to the next, sucking up all the tips, social media best practices and success stories. The problem is that there is some horrible, outdated and often simply wrong advice still floating around. And for a newbie without any experience and knowledge, it is extremely difficult to figure out which tips are legit – and which tips will at best get you nowhere – at worst the tips will hurt your blog, business, and marketing.
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Samsung Announces New Partnership with TikTok to Bring TikTok Videos to Your Home TV
As many are now aware, it can be easy to start scrolling through TikTok on your phone late at night, then end up squinting at your device screen, bleary-eyed, at 3am, still giggling to yourself at the clips you come across. TikTok’s algorithm-matching is very good at keeping you glued to the app, which can make for compulsive, small-screen viewing – but what if TikTok was actually available on your TV, like any other channel?
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As with all social media platforms, Reddit has seen a big increase in video engagement of late, and while it may have taken a while to come to the video party, it’s now looking for more ways to build on its video options in order to cater to those trends. That’s why this week, Reddit has acquired interactive video app Dubsmash, which enables users to lip-synch and dance to audio tracks, in a similar vein to TikTok.
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Marketing
New Study Finds Response Rates to 6-Second Video Ads are Increasing, in Line with Consumption Trends
What can you really communicate in a 6-second video ad? These days, a lot – as per a new study conducted MAGNA Global, in association with IPG Media Lab, and Snap Inc., as video consumption habits evolve, shorter ads are now proving increasingly effective. The study analyzed the responses of more than 7,700 respondents across a range of video campaigns in order to determine ad recall, brand favorability, purchase intent and more.
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Daily Minute Master Series – December 18, 2020
/by Corey PadveenSocial Media
Twitter Confirms the Shutdown of its Separate Periscope App in March 2021
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Facebook’s Looking to Take on Cameo with a New Celebrity Streaming Option
If Facebook is at all spooked by the announcement of major investigation into its alleged efforts to squeeze competitors out of the market, it’s certainly not showing it. Today, Bloomberg has reported that Facebook’s working on a new option that would enable users to pay for video calls with celebrities, which is reportedly called ‘Super’, according to reports. Which sounds exactly like Cameo, the app which enables you to pay for celebrity shout-outs for yourself or friends.
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LinkedIn Adds New ‘Products’ Tab on Company Pages to Highlight Specific Products
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Marketing
Google: Keyword-Heavy Titles Not Against Our Guidelines
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10 Reasons Why SEO Doesn’t Work
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Google, YouTube Add User Controls to Limit Alcohol, Gambling Ads
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Daily Minute Master Series – December 17, 2020
/by Corey PadveenSocial Media
European Union Announces Sweeping New Regulations Against Big Tech Companies
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Fmr. Google Ethicist: ‘Social media has destroyed our common ground’
Tristan Harris, from the Netflix documentary “The Social Dilemma,” tells Lawrence O’Donnell that the social media business model “depends on each of us getting an affirmation feed, not information and has divided the collective national psyche against itself.”
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5 Social Media Managers on Internet Fatigue in 2020
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Marketing
How to Effectively Outsource Product Marketing Content
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How To Pull Off A Marketing Stunt: 14 Tips To Make It Worthwhile
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4 Marketing Mistakes Early-Stage Startups Make — and How to Avoid Them
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Daily Minute Master Series – December 16, 2020
/by Corey PadveenSocial Media
FTC Launches New Investigation into How the Major Social Platforms Utilize User Data
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Twitter Seeks to Provide More Brand-Safety Tools with New Ad Verification Partnerships
Twitter has announced new partnership agreements with both DoubleVerify and Integral Ad Science in order to provide advertisers with increased assurance around the placement of their ads within the app, and safeguard against potential brand association with controversial content on the platform.
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Social Media Competitor Analysis in 10 Steps [Infographic]
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Marketing
How Marketers Show the Value of Their Work: A 3-Step Guide
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Google on How it Handles Sites With Too Many Ads
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All I Want for Christmas Is My Keyword Data Back
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Daily Minute Master Series – December 15, 2020
/by Corey PadveenSocial Media
23 Social Media And Digital Marketing Best Practices That Are Actually Myths
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Samsung Announces New Partnership with TikTok to Bring TikTok Videos to Your Home TV
As many are now aware, it can be easy to start scrolling through TikTok on your phone late at night, then end up squinting at your device screen, bleary-eyed, at 3am, still giggling to yourself at the clips you come across. TikTok’s algorithm-matching is very good at keeping you glued to the app, which can make for compulsive, small-screen viewing – but what if TikTok was actually available on your TV, like any other channel?
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Reddit Acquires Video Creation App Dubsmash to Boost its Video Offerings
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Marketing
New Study Finds Response Rates to 6-Second Video Ads are Increasing, in Line with Consumption Trends
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87% of Consumers Now Read Online Reviews for Local Businesses
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How to Benefit from “SEO Power” of Links to Old Press Release Pages?
Google’s John Mueller answered a question about how to preserve the “SEO power” of old links to press release pages.
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Daily Minute Master Series – December 14, 2020
/by Corey PadveenSocial Media
What the FTC’s Call for Facebook’s Break-Up Means for the Tech Sector
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Twitter Acquires Multi-Participant Streaming App Squad, Which Enables Screen-Sharing Within Chats
This could be interesing. Twitter has officially acquired multi-participant video chat app Squad, which could pave the way for new video streaming features in the app.
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Periscope Down? New Finding Suggests the Twitter-Owned Live-Streaming App is Headed for Retirement
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Marketing
4 of the Worst Content Campaigns in History (And Lessons to Learn From Them)
Publishing the wrong content can send your brand spiraling (think hate messages and millions of $$ lost). Here are 4 content campaigns not to emulate.
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How to Automate Title Tag Optimization Using Deep Learning
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2021 Outlook for Digital Marketing Agencies: The Future is Bright
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Daily Minute Master Series – December 11, 2020
/by Corey PadveenSocial Media
FTC Launches Lawsuit Against Facebook Over Antitrust Activity
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YouTube Will Now Remove Videos Alleging Voter Fraud in the 2020 US Election
No matter how you look at it, YouTube, along with Facebook, has become a key source of news and information for many people, with users coming to the platform to get the latest information from sources and channels that they trust. That puts both platforms in a difficult position in terms of maintaining free speech, while reducing the spread of harmful misinformation. And both platforms have faced very public challenges with such – but leading into the 2020 US election, and throughout COVID-19, Facebook and YouTube have taken tougher stances on misleading reports, which has had some impact in reducing false narratives and ensuring people are better informed about the latest events.
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TikTok was the Most Downloaded App in 2020, According to New Data from App Annie
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Marketing
5 PPC Strategies to Try for Your B2B Business in 2021
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10 Top-Trending Videos of 2020 That Demonstrate Longer Is Stronger
These 10 videos made it to the top this 2020. Get insights on video length and strategies to help you make better content.
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Ecommerce & Mcommerce: How to Prepare for the Holidays
Yet as retailers will know from experience, the BFCM period has blurred into one long, festive shopping extravaganza.
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Daily Minute Master Series – December 10, 2020
/by Corey PadveenSocial Media
TikTok’s Looking to Expand its Video Length Limit to Three Minutes
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Snapchat Announces New, $3.5 Million AR Creator Fund to Help Fuel the Next Stage of AR Development
With augmented reality glasses getting closer to reality, AR looks set to take a major leap in 2021, and Snapchat’s seeking to remain at the forefront of that next stage, with the announcement of a new, $3.5 million AR creator fund to help fuel the next advancements in creative AR use. Snap made the announcement on the first day of its Lens Fest AR developer conference, which is being held online, and is open to all this year.
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Instagram Tests Adding Timers to Stories to Boost Engagement
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Marketing
20 of the Most Popular SEO Experts: A Social Listening Analysis
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10 Important 2021 SEO Trends You Need to Know
What’s 2021 going to be like for SEO professionals? Check out 10 important trends you need to know from 42 top experts in the field.
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13 Best Practices for Optimizing XML Sitemaps
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Daily Minute Master Series – December 9, 2020
/by Corey PadveenSocial Media
YouTube Gaming Saw 100 Billion Hours of Watch Time in 2020, Underlining the Rise of Gaming Culture
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Reddit Shares Insights into Top Posts, Trends, Users Numbers and More
Reddit has shared its annual year in review, which includes a range of insights into on-platform trends, user behaviors and broader shifts, which could help in your planning for, or understanding of, the platform moving forward. And for the first time, Reddit has revealed its daily active user numbers, as opposed to monthly actives. Reddit actually reported this to the media last week, but they’ve officially announced the figure within their annual report today.
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Facebook Shares Insights into Key Topics of Discussion Across Facebook and Instagram in 2020
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Marketing
WhatsApp Adds ‘Carts’ to Further Facilitate Shopping Within Message Streams
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Link Building: How to Understand Your Niche With These 10 Questions
A better understanding of who you want to market to will make link building more effective. Asking these 10 questions can help you determine that.
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How Misspelled Keywords Affect SEO
Algorithms are constantly getting updated to give searchers the best user experience. Is using misspelled keywords still a valid strategy for SEO? Find out here.
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Daily Minute Master Series – December 8, 2020
/by Corey PadveenSocial Media
Facebook Shares New Insights into the Impacts of COVID-19 on SMBs
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YouTube Provides Answers on Common Reach and Algorithm Distribution Queries
YouTube has shared some new insights into how its feed algorithm works, addressing some common questions from creators around video distribution, and how they can align in order to maximize reach.
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Facebook’s 2020 Year in Review [Infographic]
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Marketing
Bloggers Are Worth More Than Their Links
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How to Get More SEO Insights from Google Data Studio with SEMrush
Learn advanced ways to use Google Data Studio with SEMrush to better present insights and improve reporting across your SEO activities.
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Google Ads Unveils Enhancements to Lead Form Extensions
Google Ads has announced new enhancements to their lead form extensions. These two new features should help streamline and add better controls for advertisers, while creating a lot more efficiency in creation and management leads.
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Daily Minute Master Series – December 7, 2020
/by Corey PadveenSocial Media
10 TikTok Trends to Guide Your Social Media Strategy in 2021 [Infographic]
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Snapchat’s Latest Bitmoji Fashion Options Could Help it Lead the Way in the Next Big eCommerce Shift
Could this help position Snapchat to lead the way on the next big eCommerce trend? This week, Snapchat has announced a new partnership with Levi’s, which will enable users to dress up their Bitmoji avatars in classic Levi’s outfits.
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10 Social Media Trends to Guide Your Online Strategy in 2021 [Infographic]
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Marketing
Google: Structured Data is an Extremely Light Signal
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Why Predictability is More Important than Speed in Agile Marketing
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Using AI to Replace Cookies with Context
Advertisers and publishers are scrambling to find alternatives to the third-party cookies which have been prime way of understanding audiences and their interests, but which are soon to be history. One alternative, which seems almost too obvious to mention, is contextual advertising.
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