Marketing Rundown
Our curated weekly rundown with everything you need to know about media, marketing and digital news.
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Daily Minute Master Series – January 21, 2021
/by Corey PadveenSocial Media
TikTok Adds New Q and A Option Which Enables Fans to Post Questions for Creators
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YouTube Outlines How ‘Shorts’ Views and Counted, and How They’ll Impact Channel Analytics
Are you looking to utilize YouTube’s new Shorts video option in 2021? The platform’s TikTok-esque ‘Shorts’ video feed is still in the process of being fully rolled out, with only users in India currently able to access the full Shorts functionality, including the Shorts Camera upload option. But all users are able to upload Shorts clips right now, by sharing short vertical videos (up to 60 seconds in length) and including #Shorts within the title or description.
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Facebook Updates its Automated Alt Text Process to Identify More Objects Within Posted Images
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Marketing
Google My Business: Why Did My Listing Get Suspended?
Was your Google My Business listing suspended? Check out some of the more common reasons for GMB suspensions and learn what you can do about it.
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Gmail Ads Absorbing Into Discovery Campaigns
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More Nations Look to Implement Regional Laws to Manage the Influence of Online Platforms
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Daily Minute Master Series – January 20, 2021
/by Corey PadveenSocial Media
Facebook Blocks Creation of Events Near Capitol, Halts Ads for Weapons in Lead-Up to Inauguration Day
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7 Simple Strategies to Take Your Social Media Customer Support to the Next Level for Happier Customers
Social media has changed how customers interact with companies. Customers expect to reach their favorite brands on social platforms. And, it’s become the preferred customer support channel for people under age 25. As younger generations gain consumer power, companies will want to prioritize social media customer support to meet the needs of their customer base.
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The Best Times to Post on Social Media in 2021 and Beyond [Infographic]
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Marketing
How to Use Nofollow, Sponsored, or UGC Links & Why They Matter
Link attributes are needed for outbound links to adhere to country laws and Google guidelines. Learn when and how to use each one here.
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How Branding Supports Search Engine Marketing Success & ROI
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3 Critical PPC Lessons from 2020 for a Brilliant 2021
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Daily Minute Master Series – January 19, 2021
/by Corey PadveenSocial Media
TikTok Beats Facebook in Time Spent Per User
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Facebook’s Removing the ‘Our Story’ Section from Pages Next Month
Facebook is alerting Page owners to a coming update which will see the removal of the ‘Our Story’ section from your Page presentation options.
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Twitter Shares Key Tips on How to Improve Your Twitter Ads Approach
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Marketing
You’ve Got Time! Build Your 2021 Marketing Strategy Now
If you kissed 2020 goodbye without a solid marketing strategy for 2021, don’t panic. You still have time to create one. Here’s how.
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11 Email Design Trends to Improve Your Email Marketing Strategy in 2021 [Infographic]
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Coca-Cola and Pepsi Won’t Be Advertising Their Namesake Sodas During the Super Bowl
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Daily Minute Master Series – January 18, 2021
/by Corey PadveenSocial Media
Twitter Shares Planning Guide for Your 2021 Tweet Strategy
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YouTube Launches Next Phase of Program to Tag Items Within Video Clips
Last October, Bloomberg reported that YouTube had begun working on a new process which would enable creators to tag products displayed in their video clips, and provide direct shopping options, facilitating broader eCommerce opportunities in the app. Now, YouTube has moved to the next stage of testing – as reported by Android Police, YouTube has now launched a live test of its product tags with selected creators.
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Snapchat Adds Public View Counts to its TikTok-Like ‘Spotlight’ Feed
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Marketing
No-Click Searches: We Need New Ways to Measure SEO Results
Having trouble measuring the impact of no-click searches? Check out these new methods of attributing SEO value to zero click search.
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Add These 4 Retail PPC Strategies to Your Paid Search Arsenal
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Paid Or Organic Marketing: Which Strategy Provides Highest ROI
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Daily Minute Master Series – January 15, 2021
/by Corey PadveenSocial Media
Facebook Looks to Provide More Data Transparency with Revamped ‘Access Your Information’ Tool
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YouTube Launches New Hashtag Search Results Pages
YouTube is launching a new type of search results page that appears when users look for videos by hashtag. YouTube first introduced the ability to search by hashtag in 2018, but it never worked perfectly. Previously a hashtag search would include content using the hashtag and other related content that didn’t contain the hashtag. Now, when searching for a specific hashtag on YouTube on either the desktop or mobile app, users will see a dedicated page that only contains videos with that hashtag.
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YouTube Partnering to Use Its Scale to Widely Surface Trusted Health Videos
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Marketing
Theory: Boomers in PR Don’t Trust Influencers or Influencer Culture
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Tracking the Marketing Industry’s Response to Political Unrest
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WordPress Now Offers Website Development
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Daily Minute Master Series – January 14, 2021
/by Corey PadveenSocial Media
59% of US Adults Do Not Trust News on Social Media
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LinkedIn Adds Swipe-Up Links to LinkedIn Stories
After it was spotted in testing back in September, LinkedIn has now officially launched the capacity to add links into your LinkedIn Stories – though it’s not available to all users at this stage.
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New Research Shows that 71% of Americans Now Get News Content via Social Platforms
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Marketing
Google Search Console Adds Report For News Publishers
Google Search Console is now reporting on the performance of content appearing in Google News.
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Do Incognito Searches Affect SEO or Rankings
What is incognito search and does it affect SEO ranking? Read more about it, what is CTR, and if either has an effect on ranking.
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5-Step Process to Building SEO Into Your Product
Instead of making SEO an afterthought, “building SEO into the product” means developing it with SEO in mind. Here’s a 5-step process you can use.
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Daily Minute Master Series – January 13, 2021
/by Corey PadveenSocial Media
Twitter Shares Fall, Parler Dropped by AWS and Further Responses in the Wake of Trump Bans
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Twitter Says it’s Suspended More Than 70,000 Accounts Following the Capitol Riots
According to a new update from Twitter, in the wake of the Capitol riots last Wednesday, it launched a mass purge of accounts that it found were primarily dedicated to sharing QAnon content.
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Twitter Reports 75% Increase in Gaming-Related Tweets in 2020
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Marketing
What Is a .STORE Domain? A Complete Guide to Branding an Online Store Perfectly
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How Marketing Ops Can Survive and Thrive in M&A
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Virtual Events Platform Hopin Acquires Streamyard
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Daily Minute Master Series – January 12, 2021
/by Corey PadveenSocial Media
After Permanently Suspending Trump’s Account, Twitter Needs to Establish Clearer Guidance on Rules
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Will the Capitol Riots Prompt a Re-Think as to How Social Platforms Address Free Speech?
Will the events of this week mark a turning point for social media platforms and their approach to content moderation and censorship, particularly around dangerous movements and politically motivated debate? Following the riots at the Capitol building on Wednesday, which had been instigated, at least in part, by US President Donald Trump, who had called on his supporters to mobilize, and even fight for him, in a last-ditch attempt to overturn the election result, all of the major social platforms took action against the President and his avid supporters, in varying ways.
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Facebook Shares New Insights into Gaming Trends and Marketing Opportunities
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Marketing
Why These 5 Unexpected Content Marketing Skills Are a Must to Build in 2021
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Google Makes 4 Changes to Index Coverage Report
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10 Common Mistakes In Google Ads
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Daily Minute Master Series – January 11, 2021
/by Corey PadveenSocial Media
Facebook Announces Webinars to Explain the Potential Impacts of Apple’s Coming IDFA Changes
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TikTok Launches First LiDAR-Enabled AR Effect for iPhone 12
AR is set to get a lot more focus in 2021, as technological advances, including new wearable devices, come to market, and push the development of digital overlays and tools to the next level.
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YouTube Shares 3 Keyword Research Tips For Videos
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Marketing
Google Search Patents 2020: The Mega-Post Roundup
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What B2B Marketers Can Look Forward to in 2021
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5 Privacy Regulations Marketers Need to Know for 2021
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Daily Minute Master Series – January 8, 2021
/by Corey PadveenSocial Media
Instagram Provides New Tips on How to Create Engaging Reels Content
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Facebook Launches Updated Page Layout for Public Figures Which De-Emphasizes Page Likes
After it was first spotted in testing last July, Facebook is today launching its new Page layout for creators and public figures, which provides more management options and engagement insights, while also, importantly, placing increased emphasis on following a Page instead of liking it.
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Facebook Shares Insights into its Coming Smart Glasses, New Developments in VR
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Marketing
Amazon Marketing Cloud Enters Advanced Beta Testing
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Apple Touts Record App Store Holiday Sales as Tensions with Software Companies Rise
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Are Best Practices Useful or Lazy?
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