Social Media
Picks For The Top Social Media Influencers Of 2020
Influence is a social currency we can spend for good or for ill purposes. When it comes to social media, what we say can have a major impact one way or the other. Fortunately, these picks for the top social media influencers includes those who are making a mark on the world in a good way. These folks are all inspiring, offering keen insight that makes me want to work harder.
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Social Media Goals for 2021: Marketers Have Their Say
As we prepare to say goodbye to the year 2020, we can all safely agree on two things:
- The year has been different
- And we have spent a lot of time online – especially on social media.
In fact, when countries around the world ordered lockdowns in March, stats show a steady increase in global social media consumption. Besides using social media for entertainment, information, and communication – consumers have also logged in to the social network to find products, do research, and make purchase decision during the pandemic.
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Twitter announced it is relaunching it’s Verified Accounts program. Account verification features blue badges that are intended to signal the authenticity of the Twitter member. The relaunch will happen in 2021 but with many changes.
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Marketing
Content Experiences: Why They’re the New Content Marketing
Do you know the feeling of having been hired as an SEO consultant, content manager, or content marketer and finding yourself stuck on the content treadmill? You and your teammates are pushing out content every week but somehow, it never quite seems to get traction and results.
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Daily Minute Master Series – January 7, 2021
/by Corey PadveenSocial Media
Report Suggests Facebook and Snapchat Will be Most Impacted by Apple’s IDFA Changes
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Facebook Provides Tips on Maximizing Lead Generation via Facebook Posts and Ads
Facebook has shared some new tips on how to maximize lead generation via Facebook posts and ads, in order to boost the performance of your Facebook marketing efforts. Facebook’s tips cover four key elements of effective lead generation, in order to help you formulate a better strategy for connecting with prospective customers at just the right time, and reaching more potential customers based on your lead gen capture.
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Instagram Tests New Stories Layout on Desktop
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Marketing
9 Key Elements of International SEO: A Checklist
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7 Digital Marketing Trends of Focus for 2021
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Will Apple’s AR Glasses be Released in 2021?
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Daily Minute Master Series – January 6, 2021
/by Corey PadveenSocial Media
Twitter Acquires Podcast Listening App Breaker to Expand its Audio Focus
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Facebook Expands Engagement Alerts for Groups, Adds New Alert Options
After launching an initial test of its Engagement Alerts for groups last May, Facebook is now expanding the option to more group admins, while also adding some new elements to help group managers stay on top of relevant discussions and engagement. Engagement Alerts let admins know ‘when posts or comments in your group are getting a big response’, and can be switched on within your group settings.
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LinkedIn Shares New Usage Insights for Your 2021 Planning [Infographic]
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Marketing
Should You Disavow Links That Are Stealing Important Rankings With Syndicated Content?
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WordPress Powers 39.5% of All Websites
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2021 Resolutions: 5 Tips for Your Google Ads Campaigns
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Daily Minute Master Series – January 5, 2021
/by Corey PadveenSocial Media
8 Important Social Media Integration Strategies to Implement in 2021
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8 Tips to Protect Your Social Media Account
Unless you’re living under a rock, you most likely have more than one social media account that you use daily. Some of us even consider spending time on social media a necessary part of the day. We’re even willing to put our most vulnerable personal information out there in exchange for the pleasures of using these apps. As you can imagine, this leaves the door open to a whole host of problems. While the methods of attack can vary, the main issue with not protecting your social media accounts is that it can lead to some form of identity theft.
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3 Social Media SEO Tactics To Maximize Search Rankings
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Marketing
Google Workers Form a Union
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8 Marketing Trends to Watch for in 2021 as Aftereffects of a Volatile Year Linger
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Embracing Bing Search & Giving It the Attention It Deserves
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Daily Minute Master Series – January 4, 2021
/by Corey PadveenHappy New Year!
Social Media
TikTok Faces New Legal Challenge Over its Tracking of Underage User Data
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Facebook and WhatsApp Video Calls Reach Record Highs on New Year’s Eve 2020 [Infographic]
With more and more people turning to social platforms to stay connected amid the COVID-19 lockdowns, it likely comes as little surprise to see that Facebook reached record highs for both audio and video calls on both WhatsApp and Messenger this past New Year’s Eve. But the numbers do highlight an important trend – as more people become increasingly accustomed to staying in touch via these options, that makes them more accepted, normalizing video connection in ways that could have major impacts on the future of work.
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Snapchat Looks to Broaden its eCommerce Push with Expanded Bitmoji Fashion Options
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Marketing
Google Adds Short-Form Video Carousel in Selected Search Results
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How Small Businesses Can Revamp Their Digital Marketing In 2021
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5 Content Marketing Ideas for February 2021
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Daily Minute Master Series – December 30, 2020
/by Corey PadveenIt’s our final post of the year. Happy New Year!
Social Media
Social Media Brands Need to Tap Gen Z in 2021: Alexa Study
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Forbes Social Media Awards 2020: 16-Year-Old TikTok Star Charli D’Amelio Snags Person Of The Year
With most of us stuck at home on the sofa in 2020, it was a boom time for social media. Some people used it to connect with friends, family and coworkers during the long, forced seclusion. Many others saw it as a safe haven, a place to turn to for entertainment and diversion—giving rise to a new generation of young celebrities, who climbed to fame as TikTok demanded more and more of our screen time. Here are our picks for the people, companies and trends that defined social media in the last year.
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6 Ways to Repurpose Content with Instagram’s Most Popular Features
Between Instagram’s latest trends and the power of repurposing, creating content for the platform has never been easier. Here are 6 ideas to start with.
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Marketing
Technology Saving Retail Businesses from Going Under
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Marketing the COVID Vaccine Faces Familiar Challenges
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Marketing Advice for 2021 – Lessons Of Motown
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Daily Minute Master Series – December 29, 2020
/by Corey PadveenSocial Media
Facebook Faces Renewed Backlash Over Lack of Support for Small Advertisers
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YouTube Adds New ‘Shorts’ Shortcut Button to User Home Screens in India
YouTube is testing a new shortcut option for its TikTok-like ‘Shorts’ feed, as it seeks to establish the option in the Indian market.
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Snapchat Offers Tentative Support for UK MP’s Call for Labels on Digitally Altered Images
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Marketing
7 Clever Tips to Develop Your Personal Brand & Win More Clients [Infographic]
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3 Things You Must Know About SEO in 2021
2020 was full of unexpected events that affected SEO. Are you ready for 2021? Here are three things you need to keep in mind.
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How to Build the Right Set of SEO Resources for Your Company
Looking to identify what you really need from your SEO team? This framework will help you in establishing your ideal SEO resource stack.
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Daily Minute Master Series – December 28, 2020
/by Corey PadveenSocial Media
Snapchat Shares New insights into Consumer Behavior and Trends
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TikTok Launches New Small Business Resource Center for Marketers
As it continues to expand its business offerings and ad options, TikTok has launched a new Small Business Resource Center, which includes a range of case studies, creative tools and explainers to help SMBs tap into the fast-growing app.
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Facebook Warns EU Users of Impacts to Messaging Due to Changes in Privacy Laws
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Marketing
Google December 2020 Core Update Insights
Five search marketers contributed opinions on Google’s December 2020 Core Update. The observations offer interesting feedback on what may have happened.
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Google’s New Interactive Search Results Test & This Week’s Digital Marketing News [Podcast]
This week, Marketing O’Clock discusses Google’s newest test to make SERPs more interactive, Google’s sensitive ad topics controls, LinkedIn’s recently released Product Pages, and more!
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Insights On The Top Marketing Trends For 2021
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Daily Minute Master Series – December 23, 2020
/by Corey PadveenSocial Media
Picks For The Top Social Media Influencers Of 2020
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Social Media Goals for 2021: Marketers Have Their Say
As we prepare to say goodbye to the year 2020, we can all safely agree on two things:
In fact, when countries around the world ordered lockdowns in March, stats show a steady increase in global social media consumption. Besides using social media for entertainment, information, and communication – consumers have also logged in to the social network to find products, do research, and make purchase decision during the pandemic.
For the full article click here
Twitter Relaunching Verified Accounts
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Marketing
Content Experiences: Why They’re the New Content Marketing
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Search Marketing Year-End Audit Tips
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4 Steps to Maximizing Link Building Impact
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Daily Minute Master Series – December 22, 2020
/by Corey PadveenSocial Media
Instagram Shares Insight into the Most Popular Holiday Cookies Across the US
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Snapchat Shares Top AR Campaigns of 2020
AR is set to become a much bigger focus in 2021, with Facebook and Apple both looking to release their respective AR glasses on the market. That will add a new dimension to AR usage – but even without that next stage, AR tools are already advancing fast, and becoming more accessible as a marketing option.
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Pinterest Shares New Marketing Guides for Restaurants and Streaming Services in 2021
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Marketing
How to Build the Right Set of SEO Resources for Your Company
Looking to identify what you really need from your SEO team? This framework will help you in establishing your ideal SEO resource stack.
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The Importance of Governance for Digital Asset Management
But random tagging by a multiplicity of users doesn’t get the job done: tagging needs to be done consistently, and according to a taxonomy, a hierarchical classification scheme. If you’re a library user, think of the Dewey Decimal System; but unlike public libraries, there’s no one-size-fits-all taxonomy which will serve the needs of retailers, healthcare, finance, scientific organizations, or sport associations.
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What Can 219 Million Calls Tell Us About Inbound Marketing? A Lot, It Turns Out
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Daily Minute Master Series – December 21, 2020
/by Corey PadveenSocial Media
Walmart to Pilot Test Live-Streamed Video Shopping on TikTok
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Instagram Adds New Creative Tools in Reels and Stories
Instagram has added some new additions to your creative options in both Reels and Stories, while also tweaking a few existing functions and expanding the roll out of its Branded Content tags. First off, on Reels – as shared by social media expert Matt Navarra, Instagram’s adding new ‘Audio Mix’ and Voice-over’ options into your Reels composition tools.
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Facebook Goes on the Offensive Against Apple Over Coming Changes to In-App Data Tracking
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Marketing
What Would It Take for New Search Engines to Succeed?
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Everything You Need to Know About Profit per Click
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How to Optimize Universal App Campaigns
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