Social Advertising

How Much Does Social Media Cost?

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It is a misguided question often asked: "How much does social…

4 Important Facebook Targeting Options

Have you put together an ad campaign using the Facebook targeting…

Scary Fun Facts About Social Business and Commerce

It's that time of year again, and we thought we would share some…

Social Intelligence Says To Invest in a Social Advertising Campaign

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Social media is not free; if you want to succeed, you need to…

10 Superpowers of Successful Social Media Marketers [INFOGRAPHIC]

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What traits make up the most successful social media marketers? In…

What's the Difference Between Paid, Owned and Earned Media?

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We often hear about paid, owned and earned media, but what is…

4 Ways to Leverage Big Data

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Data derived from social platforms can be highly valuable if…

How to Track ROI on Facebook in 3 Easy Steps

Tracking ROI on Facebook and other networks is always among the…

The Numbers Behind Twitter [INFOGRAPHIC]

The numbers in this infographic help explain why Twitter's IPO…

5 Steps to Make Your Company a Social Business

There are a few key steps your brand needs to take in order to…