It’s that time of year again, and we thought we would share some ‘scary’ fun facts about social business to keep with the spirit of Halloween!
Wait, how can something be scary and fun at the same time? Well, for businesses that are leveraging the possibilities that social business presents, these facts are a lot of fun. For those that have not yet invested in social initiatives, seeing that they are missing out on these facts about social business is very, very scary.
The Pinterest Witch Has Cast a Spell
A spell on female consumers, to be exact. On Pinterest, 47% of women say that they have made a purchase based on a recommendation they saw on the network. Considering that women make up a vast majority of Pinterest users, you can see why that might be an opportunity one would be terrified to miss.
People Are Trapped on Facebook
People are spending over 700 billion minutes per month on Facebook. Hours of time online is being devoted to one website. So the billions of other pages on the web need to compete for the attention of this Facebook user base. Rather than trying to direct their attention elsewhere, wouldn’t it just be easier to make your presence known within a community that is already active and highly engaged?
We Are Brainwashed By Cats
Over 6 billion hours of video are watched every month on YouTube alone! So whether you are creating videos for your audience or advertising in the video space, you know that there is at least one hour per person on Earth where you can be found on YouTube.
Shopping Zombies Hungry for Information (Kind of like Brains, I Guess)
Research shows that 40% of consumers compare prices on their mobile devices before making a purchasing decision. It also shows that 64% of consumers have made a purchase from a brand because of a digital experience (web site, social presence, email, etc.). Consumers are looking to the web for information and a positive user experience. If you do not have a presence there, you can rest assured that your chances of getting someone’s business decrease dramatically.
Scared yet? The importance of engaging with your audience and becoming a social business has never been greater. People are looking to each other and to brands in order to make purchasing decisions. If you are not a part of the conversation, you are not a part of the market. Now that’s scary stuff.
How are you conquering your fears and becoming a social enterprise? Find out how t2 can help you here.
We would love to know what facts you find interesting, and be sure to send us a picture of your costume on Twitter! Happy Halloween!