Infographics Archives

10 Superpowers of Successful Social Media Marketers [INFOGRAPHIC]

October 25, 2013/by Corey Padveen

What traits make up the most successful social media marketers?

In the past few years, social media marketers have moved from the fringe to the forefront when it comes to marketing and advertising. While there were once just a few people who described themselves as social media marketers, virtually every firm now comprises at least one individual who focuses his or her efforts entirely on social. There are a few features that the more successful social media marketers have in common with each other, and the ten features listed in the infographic below elaborate on what those traits are.

Though there is no shortage of social marketers out there, few have yet to find real success in the field. Those that have share these traits and it shows in every aspect of their work.

And for those that are not yet experts, there is one figure below that might persuade you to think otherwise. 83% of consumers feel as though social media can persuade them to make a purchase. That’s a major part of the population! Consider adopting these ten traits and join the ranks of the most successful social media marketers sooner rather than later.

Which one of these ten traits do you think is most important? Tell us in the comments below or on Twitter!

The Numbers Behind Twitter [INFOGRAPHIC]

October 10, 2013/by Corey Padveen

The numbers in this infographic help explain why Twitter’s IPO is such big news.

Last week, the biggest news to come out of the world of social media was undoubtedly that Twitter announced its IPO. The microblogging platform is looking to raise $1 billion, and the numbers behind Twitter help justify that price tag. One of our loyal blog subscribers shared this infographic with us.

For a long time, a certain stigma has been associated with Twitter by those that did not (and do not want to) understand it. It was seen as a hub for celebrities to tell the world what they were eating, and devoted fans to reach out to them. Anyone familiar with the network knows that this is not the case.

The numbers behind Twitter, showcased in the infographic below, explain why the network is worth every penny that it is looking to get. There are over two billion searches on Twitter every day. On Thursdays, the popular #ThrowBackThursday hashtag has the potential to reach over 30 million users. A proper Twitter strategy can mean major reach for the right brands.

With the new advertising features Twitter has rolled out, business applications are certainly growing.

Take a look at the infographic below and let us know which fact or figure you find most interesting. Tell us in the comments below or on Twitter!

Source: The Numbers Behind Twitter

How Social Media is Changing the World [INFOGRAPHIC]

October 4, 2013/by Corey Padveen

Social media is changing the world and the proof is in the numbers!

When we write articles, we are often talking about how social media is changing the world from a business perspective. But when we take a step back, we can see just how important social media is on a much grander scale!

This great infographic from MyLife shows how social media has made a dramatic impact on our lives. Perhaps the most interesting piece of data in the infographic is how people aged 50-64 spend roughly 2.4 hours per day on social media websites! That goes to show how this new media has penetrated virtually every market.

Of course, these data can be looked at from a business perspective. It’s easy to look at these numbers and see how social media has an impact on every aspect of our lives – business in particular.

Take a look at the data below and let us know which data you think is most impressive or interesting. Tell us in the comments below or on Twitter!

Interesting Vine Statistics [INFOGRAPHIC]

September 16, 2013/by Corey Padveen

We do not hear too much about Vine statistics, but there are some interesting ones available.

Last week, Dunkin’ Donuts premiered a commercial made entirely out of Vine videos. We don’t hear too much about Vine – at least not since Instagram video was made available to the public. Still, there are plenty of very interesting Vine statistics featured in this infographic.

Six seconds can be a very long time. There is a lot you can showcase in just a few seconds of video. If a picture is worth a thousand words, how many can a video be worth? Still, people rarely talk about Vine even though it can still be used as a powerful part of a marketing strategy.

Of the Vine statistics below, we are most inclined to focus on the fact that since Instagram launched its video service, 37% more Instragram videos are shared on Twitter (Vine’s parent network) compared to Vine. That said, there are still some pretty interesting Vine statistics here, and they should be incorporated into any strategy when it comes to the network.

Which ones do you think is most interesting? Tell us in the comments below or on Twitter!

New Social Media Demographics [INFOGRAPHIC]

September 9, 2013/by Corey Padveen

When it comes to marketing, you are going to need to know where your social media demographics can be found.

With billions of accounts in the socialsphere, it is hard to choose which avenue might be best when it comes to social media marketing. Your business demographics might be well-defined, but your social media demographics might vary considerably.

In the infographic below, there are some fairly recent statistics on social media demographics, and there are some pretty interesting ones at that. Of the great stats below, perhaps the most interesting one relates to Facebook demographics. Currently, a surprising 46% of Facebook users are over the age of 45!

There is constant debate over whether or not social media marketing can reach prospective leads that are not millennials. After all, are older generations really using Facebook and other social networks? Of course, LinkedIn is made up of professionals, many of whom are older. But this statistic shows that your demographics can be anywhere on social media, and it might be dangerous to ignore any one network because of preconceived notions of who might be using them.

Take a look at the infographic below and let us know which statistic you think is most important or interesting when it comes to social media marketing. Tell us in the comments below or on Twitter!

How Restaurants Use Social Media [INFOGRAPHIC]

September 2, 2013/by Corey Padveen

Restaurants are very well-equipped to succeed using social media, they just need to know how to use it!

There is no shortage of examples for how restaurants use social media. We did a case study on a restaurant’s use of Instagram a short while back to showcase just one of the ways social media can be a powerful tool for restaurants.

However, despite the obvious use of review sites like Yelp! or sharing images of food on Facebook or Instagram, some restaurants have a hard time understanding how they can benefit from the strategic use of social media.

In the infographic below, there are ten great examples of how restaurants use social media, and what they can do differently in order to benefit from the tools. Though some of these uses may seem trivial, many restauranteurs and marketing teams tend to overlook even the most obvious uses of social media when it comes to their restaurants or restaurant clients.

Take a look through some of these examples and think back on when you engaged with a restaurant on social media, and what they did differently that made you remember them. Tell us in the comments below or on Twitter!

Important Social Media Analytics [INFOGRAPHIC]

August 26, 2013/by Corey Padveen

Based on some of these social media analytics, there is no denying that social marketing is continuing to grow.

Despite all the evidence to the contrary, there are still naysayers out there who suggest that there is no significant value when it comes to social media. When you look through some of the social media analytics in the infographic below, it is very hard to agree with that viewpoint.

You have undoubtedly seen them: articles and blog posts talking about the ‘end of Facebook’ or the ‘death of social media’ and frankly, they simply do not match the numbers. Every year (heck, every week!) more and more businesses are involving themselves in social media marketing.

According to the data below, 94% of businesses are involved in social media in some form or another. 94%. And with each poll, it becomes increasingly clear that marketers from every industry – both B2C and B2B – are planning on furthering their involvement in social media. You simply can’t justify the argument that social doesn’t matter. It matters in a very big way.

Take a look at the infographic below and see just how important social marketing already is and see how its growth shows no sign of slowing down.

Which statistic do you find most interesting/important? Tell us in the comments below or on Twitter!

20 Interesting Twitter Statistics [INFOGRAPHIC]

August 19, 2013/by Corey Padveen

Twitter has gone through some big changes and the value of the network has been shown in a remarkable way, and these Twitter statistics show just how important it is.

Last week, Carl Icahn sent out a pair of tweets worth approximately $17 billion. Why? He mentioned that Apple was undervalued and the company’s stock shot up to levels it had not reached since January of this year.

It is no secret that Twitter is an extremely powerful channel. As a pseudo broadcast medium, it allots businesses certain privileges that other networks do not, that the ability to direct network traffic to sales-oriented landing pages. You can also engage with audiences in real-time conversations very easily, and you can manage your brand’s reputation and prevent issues from spiralling our of control.

Of the statistics in the infographic from Wishpond below, perhaps the most interesting one relates to the fact that the last valuation of Twitter put it at a healthy $10 billion. One wonders how last week’s events will change the value of the company, and how the structure of Twitter’s model as it applies to companies might change in the coming years.

Take a look at the fun Twitter statistics below and let us know which one you find to be the most interesting/shocking. Tell us in the comments below or on Twitter!

Social Media for B2B Companies [INFOGRAPHIC]

August 12, 2013/by Corey Padveen

Can there be a place for social media for B2B companies?

There is a lot of debate over whether or not there is a use of social media for B2B companies. Why? Because many people do not see just how important social media is – for any industry!

There is a very important place for social media when it comes to businesses in the B2B world. The reason there are so many skeptics is simply due to a lack of understanding of how to properly use social media, a hesitancy to take on the task and, most importantly, not knowing the phenomenal results that other B2B brands are already achieving!

In the infographic below, some insightful data is provided by Clearpoint that illustrates just how important social media is for B2B companies. Perhaps the two most interesting sections of data are the reasons why B2B companies are using social media, and how they are measuring their results.

So many marketers – particularly those in the B2B field – fail to see the benefits of social media marketing outside of brand awareness. While this may be the top reason for the use of social media by B2B companies, the four additional uses are extremely important, particularly thought leadership.

With regards to measurement, there is no shortage of criteria that can be used to measure your success on social media. Again, this applies to any industry.

Take a look at the infographic and let us know which data you find to be most interesting. Tell us in the comments below or on Twitter!

What Makes Good SEO Copywriting? [INFOGRAPHIC]

August 5, 2013/by Corey Padveen

With so many changes to Google, it can be hard to tell what makes good SEO copywriting.

There was a time when keyword density was the key to SEO copywriting success. Then came the day of the backlink (still in existence).

With so many ongoing changes to Google’s much feared and praised algorithm, it is always hard to tell what kind of copy will land your page in the top spot, and what will have you scraping the bowels of Google’s tenth page in search of light.

Luckily, the folks at ContentVerve have put together an excellent infographic detailing the features of high-quality SEO-friendly copy (at least, so far in 2013).

Among the great tips to note when drafting your content with SEO in mind are the social implications of search today. It is not secret that Google+ weighs heavily in search rankings on Google. After all, Google have described themselves as a social company, and their changes have concreted that statement.

Take a look at these ten tips and let us know which one (or ones) you think is most important to SEO success. Tell us in the comments below or on Twitter!

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