Social media is an important tool to help grow your business, but like any business tool, you need to be able to measure it! Unlike many other business tools, however, social media is not only measurable, but easily measurable. There are a number of analytics tools, some add-ons and others built into the networks themselves, that […]
SEO is one of the most powerful tools a brand can use to get found, and Google Analytics offers some great insights to help you maximize your SEO efforts. We never tire of pointing the wonderful world of analytics that are offered to webmasters in the backend of Google Analytics. With a simple code, site […]
Facebook marketing is experiencing some changes as Graph Search rolls out across the social network, so how can you optimize your Facebook fan page for the new feature? At first glance, Facebook Graph Search does not look like it will have much of an impact on your Facebook marketing efforts. We noted in a post a […]
Social media may have played a much bigger role at the Oscars than simply deciding who was the #BestDressed. The Oscars are generally one of the most buzzed about topics around, and in recent years, one of the most prolific discussions on social media. This year, in the month leading up to Hollywood’s biggest night, […]
Social equity is a new phenomenon in the world of business, and though it is powerful, few people understand it. What is social equity? Social equity can be many things. There is social equity in every aspect of your social media program. It can range from the value added from a Facebook campaign, to the […]
Social media can generate quite a bit of success for your brand, and for Ford, their strategy and the lessons they pulled should be adopted by any brand looking to succeed on social media. At a recent conference, Scott Monty, the Global Head of Social Media for the Ford Motor Company gave a presentation detailing […]
Social media marketing success means knowing where you audience is, and a recent study shows those statistics. The Pew Research Center published a study recently entitled “The Demographics of Social Media Users – 2012”. The study looked at Facebook, Twitter, Pinterest, Instagram and Tumblr in order to determine where audiences were. As marketers, we need […]
Facebook marketing is all about exposing your brand on social media, so how can you increase your number of shares? We all know that great content is what drives a successful Facebook marketing campaign. People want to engage with brands that are active on social media and posting content that intrigues and excites their fans. […]
YouTube marketing is one of the best resources we have as marketers, but how can we measure if our efforts are paying off? YouTube is a search engine, and like any search engine, a marketer’s goal is to rank highly for specified keywords and drive traffic and business from our YouTube marketing efforts. But, like […]
Google+ marketing can be an excellent tool, but you need to understand the social network in order to execute an effective strategy. There is a ton to know about Google+ in order to effectively execute a Google+ marketing strategy. That explains the length and detail of this excellent infographic. Considering Google+ has the backing of […]
