Having a LinkedIn company page is a great place to connect with professionals. But to optimize your return on the time spent on LinkedIn, you should optimize your company page first. Optimizing your LinkedIn company page should be approached from two avenues. First, you should be optimizing all of the sections at your avail in […]
Twitter is a great tool for driving traffic, but how can you structure your strategy to get more clicks? There are half a billion accounts on Twitter. Of those accounts, roughly a third are regularly active and clicking away on tweets and links as they come up on Twitter feeds. It is no secret that […]
With the newly integrated Vine app on Twitter, there are new Twitter marketing capabilities that you can leverage for your business. Recently, Twitter acquired Vine, a video sharing social network that allows users to create six-second clips and post them to their accounts. Twitter marketing has for some time been relatively stagnant. The network was […]
Social media is constantly evolving and at shockingly high rates; these numbers prove that. Over the course of the last few years, social media has made its way into virtually every aspect of our lives. As such, in this short period of time we have seen some unprecedented numbers when it comes to social media. […]
For SEO, Google’s Penguin and Panda updates meant a lot…but what did they mean? SEO has long been one of, if not the most important element when it comes to getting found online. For years, Google has been modifying and tweaking it’s coveted algorithm. In 2012, Penguin and Panda were added to the mix, and […]
Social media marketing is an expansive tool, and ignoring it can mean a brand’s demise; and it can mean it much sooner than they think. First of all, what is marketing myopia? The term, coined by Theodore Levitt in a Harvard Business Review article in 1960, refers to a company’s complacency when it reaches a […]
Social media is crucial to the success of any business, and this recent study by MIT and Deloitte shows exactly why…in numbers! Three years. That is the time frame this study has given for businesses to adopt social media. For many of us, social media for business is a no-brainer. The advantages far outweigh the costs, […]
Social media marketing presents a number of difference when compared to classic forms of marketing. What are some of the differences when it comes to social media marketing as compared to classic marketing? For decades, marketing made small adjustments, but the basic concepts remained the same. A formula was developed and executed by marketers in […]
LinkedIn announced that they will be shutting down the Answers feature at the end of January; how should you proceed with your social media engagement on the business network from here on? Since 2007, LinkedIn Answers has been a forum on the business-oriented social media network where individuals could post their questions then rate users’ […]
Facebook marketing took a major leap forward with the introduction of Graph Search. So how does this impact your Facebook marketing strategies? Facebook marketing has become relatively standardized in the past few years with the exception of a few minor changes. Apart from the introduction of Timeline and the subsequent modifications to the EdgeRank algorithm, […]
