What audiences on social media are you targeting with your marketing? We are all familiar with demographics when it comes to social media. We might be looking to target middle-aged women, or college-aged men, but these criteria are pretty superficial. We need to ask ourselves what audiences on social media we are really looking to […]
We often hear of the concept of Social Business, but what does that really mean? This week, the theme of each of our blog posts will be this idea of Social Business and trying to breakdown the concept in a way that any business can understand and apply it. A lot of people see Social […]
Social media measurability is one of the driving elements behind the value of social media. There are few things that social marketers hate more than hearing the phrase, “You can’t measure social media.” Virtually every single aspect of your social media marketing initiatives is measurable, and it is this social media measurability that can add […]
A great example of practices to avoid in your Facebook strategy comes from McDonald’s on Facebook. Have you ever visited McDonald’s on Facebook? The brand might look great by the numbers – nearly 30M likes, tons of check-ins, and plenty of engagement on their individual posts – but if you look closely, you’ll see that […]
There are certain types of blog content that are going to generate some much better results than others – for any blog. It’s no secret that blogs are a great way to increase business, showcase your expertise and ramp up your search rankings, but there are just some types of blog content that perform better […]
There is a lot out there that defends the use of social media, but here are four reasons why social media is a must for business. It’s everywhere. We hear about it every day and yet, there are still some companies out there that do not believe in the potential that social media offers. Well, […]
We do not hear too much about Vine statistics, but there are some interesting ones available. Last week, Dunkin’ Donuts premiered a commercial made entirely out of Vine videos. We don’t hear too much about Vine – at least not since Instagram video was made available to the public. Still, there are plenty of very […]
What value can A-B Testing on social media add to your business? Last week, we discussed the value added to your business from Responsive Branding in our Social Equity segment. This week, we are going to look at a similar concept: A-B testing on social media. When putting together a campaign, branding initiative, launching a […]
How was a major impact made in specific industries by General Electric on LinkedIn? As one of the largest brands in the world, there are not many verticals in which General Electric has not made an impact. When the energy and healthcare divisions wanted to reach out to influencers and policymakers around the world to […]
Social selling can be a little tricky, but these tips are sure to help you increase sales on social media. It can be hard to increase sales on social media. This is especially true when you consider the fact that people are not necessarily on social media to be sold. Social selling is a delicate […]
