What are a few great ways to promote events on social media? We have all seen it before: emails with invites to webinars, lightboxes inviting you to a hangout, or Facebook tabs promoting a physical event. There is no shortage of ways to promote events on social media. There are, however, certain best practices that […]
How can guest blogging add value to your business? Guest blogging is becoming more common practice in the world of online content development, and for good reason. Guest blogging offers certain benefits to your business that few other practices do, and those benefits translate into significant value added in terms of Social Equity. But before […]
How did Intel subtly promote their new processor to Facebook users? Creating interactive campaigns has long been an excellent way of engaging your audience and driving users to a landing page, your website or a store. It also makes for a great, open and shut social media case study. However, launching a campaign targeted at […]
There are certain questions social media managers should always be able to answer – no matter what. While every project might be different and unique in its own right, there are certain questions that social media managers will constantly be faced with, and should always have an answer for. Below are five questions that will […]
What are a few ways you can increase engagement on Google+? Google+ can be a great resource when it comes to increasing your search engine rankings, finding new clients and driving traffic to your website or blog, but the key to achieving any of this starts with engagement. It is therefore important to know how […]
What can you do to get more followers on Twitter? Twitter is an excellent medium in that it is somewhat more of a broadcast medium than nearly every other social channel. But what tips can you employ in order to get more followers on Twitter? Building an engaged audience on the social network and sharing […]
How does social bookmarking your business on sites like Reddit and StumbleUpon generate Social Equity for your brand? There is virtually no shortage of benefits when it comes to social bookmarking your business. In addition to building links, increasing your readership and targeting niche audiences, it is a relatively simple process that adds significant value […]
Equestrian products is not the first category to come to mind when one thinks of social media case study, but SmartPak Equine proved that a proper strategy can work anywhere. SmartPak Equine – an equestrian products company – uses triggered emails to drive sales, and though it may not be the most conventional use of […]
There are certain best practices Tumblr beginners need to be aware of in order to take full advantage of the social blogging network. Tumblr beginners might not know exactly how to use the network; it is not the most familiar territory and certainly does not feel or operate the same way most other social networks […]
There is no shortage of content to post on Facebook, but what type of content is going to help build your business? Recently, Wishpond published an infographic detailing Wal-Mart’s journey to 30 million Likes on Facebook. With 28 million of those coming from their targeted market in the US, they are the biggest Facebook brand in […]
