When it comes to brands on social media, does yours fit in? Yes. The importance of social media for business is no secret; more and more, brands – both big and small – are taking to the socialsphere to engage and market themselves to international networks of interested persons. However, what do the numbers look […]
The value of Foursquare for Business is notable when it comes to Social Equity. Mobile marketing and geo-targeting your audience is growing both in popularity and prominence. Several business are taking to geo-targeting in order to leverage the power of local markets, particularly businesses with one or multiple locations. With Foursquare for Business, these local […]
Marketers were shown exactly what not to do on social media in this week’s social media case study on Nutella. It is a brand that so many are fond of. And yet, in this week’s social media case study on Nutella, this brand showcases exactly how they damaged that loyalty by not understanding the rules of […]
Google+ can be a tremendous resource, but you need to know how to use the network properly. These 5 quick tips for using Google+ effectively will surely boost the engagement and traffic generated from Google+. The network – naturally owned and operated by the search giant of the same name – possesses several inherent benefits […]
There are mistakes you are making on social media – we all are – but you just don’t know it. Social media marketing is still relatively new territory for many marketers. In the 2013 Social Media Marketing Industry Report from Social Media Examiner, statistics showed that the majority of marketers have been engaging on the […]
Are you actively monitoring your online reputation? Reputation management is of growing importance online, and your reputation can be tarnished with as little as one negative post in the right place, by the right person. In order to avoid such detrimental events from taking place, you need to be on top of your game and […]
How is there a benefit to Social Equity from video blogging? When it comes to video marketing, it is no secret that there can be substantial benefits and value derived from the practice. On Facebook, photos might generate twice as much engagement as text updates, but videos are shared 12X more than links and text posts combined! […]
How did Cadbury make their social media presence as sweet as their candy? It was early in 2012 that Cadbury realized they were approaching the 1 million fan mark on Facebook. It was around that same time that they realized that only about 16% of fans ever saw any of the content they were posting […]
Blogging can be an excellent business tool, but how can you increase sharing of your blog to get the most out of it? You might be writing great content. You might be seeing your audience grow organically online. You might even see some backlinks popping up around the web to your blog. But how can […]
An announcement was made last week about new features on Pinterest, and there are plenty of ways marketers can take advantage of them. Over the last few months, there have been several new features on Pinterest. The social network recognizes its own potential for business, and is doing what it can to exploit that. First, […]
