Social media can be a tricky domain to master, particularly for more risk averse brands. If you run or work for a risk averse brand, you know that social media is a difficult beast for a number of reasons. The concept of ‘real-time’ takes on a whole new challenge when you are constantly concerned with […]
With the constantly changing social media landscape, it’s hard to keep up with trends. There are a lot of hugely beneficial and fairly simple social media best practices in which brands and individuals should be participating, but most people simply don’t know about them. Social moves at such a high speed, that it can be difficult – […]
Big data is an exciting concept and we hear a lot about it, but we need to get our data working towards achieving business goals. Big data is exciting. We hear about it everywhere we go. There are virtually limitless applications for these kinds of data, but when it comes to our businesses, we need […]
Content marketing is the process of telling stories through your content shared to social media; it is also a great way to improve your search rankings. Content marketing has been a rising star in the realm of social media and digital marketing in recent years. As social business has moved to the forefront, marketers have […]
Not every brand is right for the major social networks, and not every one of those networks is right for a specific brand. When a brand gets started with social media marketing, the initial thought process is something along the lines of: “I need to be everywhere, all the time, no matter what.” Considering the […]
The idea of generating social media ROI without investing in social media is a novel concept; that’s mostly because it is completely irrational. One of the favorite sayings of economists is as follows: “There ain’t no such thing as a free lunch.” Some attribute the adage to a practice that started in the Old West […]
What makes a social media manager stand out from the crowd? While every social media manager approaches his or her job differently (after all, the job changes quite drastically depending on your goals) there are a few habits that the most effective social media managers will have in common. These seven criteria should be applied […]
We all fear the dreaded social media crisis, and it is important to have a clear cut policy in place when it comes to managing the situation. Have you ever looked at your overall social business strategy and asked yourself if you have a clear-cut set of steps to follow in the event of a […]
Bitly is a great tool for shortening links and watching the clicks come in, but there are some great additional features as well. When you hear someone mention Bitly, your immediate thought is something along the lines of, “Link shortening!” While Bitly is a great tool for shortening links and monitoring clicks, there are some […]
Are you optimizing your ad targeting on Twitter? Twitter Analytics may be simple and easy-to-use, but they can be extremely valuable when crafting an ad strategy on the network. While our business might target one demographic with ad platforms like AdWords, Facebook Advertising or even LinkedIn, we might find that there is an entirely different […]
