Social Media Quora Launches New Business Podcast, Google Tag Manager Integration Quora is slowly but surely carving a niche for specific advertisers who are looking to reach consumers right when they’re seeking answers. Quora has announced a new integration with Google Tag Manager to help streamline its data tracking tools. In order to make it […]
Social Media Mark Zuckerberg Announces a New eCommerce and Payment Platform Facebook’s founder Mark Zuckerberg gave a keynote presentation at the F8 Conference where he revealed that Facebook-owned WhatsApp is moving toward hosting web shops where customers can browse a store’s products and make purchases. What Mark Zuckerberg announced is a dramatic expansion to the […]
Social Media Facebook Publishes New Guide for Instagram Creators Facebook has published a new set of tips aimed at helping Instagram creators make the most of the platform. And while some of them are fairly common pointers, it is worth noting the more specific details included – especially as they’re coming from Instagram’s own team, […]
Social Media Facebook’s Working on a New Creator Studio Dashboard for Instagram Facebook is testing out a new Instagram Creator Studio dashboard, which would be added into the existing Facebook Creator Studio app that The Social Network launched last year. Not everyone has access to this option as yet. It’s not clear exactly where it’s […]
Social Media Facebook Stories Have 500 Million Daily Users, 3 Million Advertisers Facebook stories have now reached 500 million daily active users, up from the 300 million daily actives reported in September. In addition to this milestone, COO Sheryl Sandberg announced that the stories format is growing amongst advertisers as well. Impressions from stories ads […]
Social Media LinkedIn’s Testing a New ‘Services’ Listing on Profiles to Help Freelancers LinkedIn is testing a new option which would enable users to fill in a ‘Services’ section, which could be particularly helpful for freelancers who are looking showcase what they do, and connect with companies looking for the same. The new field asks […]
Social Media Instagram Officially Launches Quiz Stickers for Instagram Stories The new Quiz Stickers provide another way to generate engagement with your Stories, and prompt feedback from your audience in a simple, interactive way. Instagram also has poll stickers, which it launched in 2017, and really, the quiz sticker option is pretty similar. But it […]
Marketing Amazon and Google Release Free, Ad-Supported Music Streaming on Their Respective Smart Speakers Amazon and Google announced free, ad-supported music streaming on their respective smart speakers on Thursday. That means Echo owners in the U.S. can “listen to an ad-supported selection of top playlists and stations for free with Amazon Music” even if they […]
Social Media Instagram Tests Hiding Like Counts to Reduce Focus on Vanity Metrics Instagram is experimenting with the removal of like counts from posts, with only the creator able to see their total number of likes. It’s an interesting experiment – Instagram, in particular, has become known for the way in which users focus on […]
When using Facebook’s ad platform, advertisers have the option of displaying ads on Facebook, Instagram, or both. It may be confusing when deciding which ads should go on which platform. Today I’m going to focus on choosing between Facebook and Instagram for your next ad campaign. What they have in common: Facebook and Instagram share […]
