This article originally appeared on CoreyPadveen.com. Whether or not we meant for it to happen, utilitarianism has become a driving factor in the decision-making process. Millennials are often regarded as being self-absorbed, lazy and entitled. Vanity and the pursuit of perceived perfection have led to the presumption that millennials and, more broadly, the consumer market […]
Millennial loyalty is within reach, but the key is using content strategically in order to connect with your audience on a personal level. In May, my new book, Marketing to Millennials for Dummies will be available online and in-stores. (You can also pre-order the book today!) While the idea of marketing to Millennials can be more broadly […]
Millennial loyalty might seem like a myth based on popular misconceptions, but the reality is that Millennials can be your most loyal audience if you leverage content correctly. In May, my new book, Marketing to Millennials for Dummies will be available online and in-stores. (You can also pre-order the book today!) While the idea of marketing […]
You can drive Millennial loyalty by implementing some carefully crafted content strategies. In May, my new book, Marketing to Millennials for Dummies will be available online and in-stores. (You can also pre-order the book today!) While the idea of marketing to Millennials can be more broadly understood as marketing to a modern consumer, there are certain […]
Millennial loyalty is not a myth; with the right content strategies in place, you can build an audience of loyal Millennial consumers with a high lifetime value. In May, my new book, Marketing to Millennials for Dummies will be available online and in-stores. (You can also pre-order the book today!) While the idea of marketing to […]
There is a common misconception among marketers that Millennial loyalty is notoriously fickle. The right content strategies can mean life-loyal, highly engaged audience. In May, my new book, Marketing to Millennials for Dummies will be available online and in-stores. (You can also pre-order the book today!) While the idea of marketing to Millennials can be more […]
What social media trends can marketers expect to be on the rise in 2017? Every year – in fact, it sometimes feels like every day – it seems like social media evolves and matures, ushering in new trends that shape the way we do business; 2017 is no different. Sprout Social has put together this detailed […]
When it comes to email, even a single word can turn your audience off from opening the message. These are a few spam words to avoid next time you run a campaign. With so much content flooding the every day feeds of consumers online, there are certain triggers that people look for instinctively in order […]
The rate of change in the socialsphere means that every few months there are some hugely impressive social media fun facts popping up that are worth noting. Once again, a lot has taken place in the world of social media, and that means there are plenty of new facts and figures that should be of interest […]
This article originally appeared on CoreyPadveen.com. Recently, Adblock Plus announced that it would start serving ads, which is of course, the most predictably ironic thing to happen online in some time. But my question is this: are targeted social ads really that bad? No; they’re not. Admittedly, in answering this question, I’m a little bias. […]
