Since its IPO launch in March 2017, Snapchat has been struggling with user growth and revenue which has been reflected in their stock price. Over the past month, Snapchat introduced a few new features to the app as an attempt to grow their increase revenue and grow their audience. In mid-March, Snapchat announced it would […]
Do you want to run an Instagram page for your business or blog? It’s not as easy as it looks. Coming up with an image, caption and hashtags that will generate attention and engagement can be difficult – but it’s not impossible. Here’s a short 3-part guide to growing your Instagram page. Your Content It […]
Google Assistant now offers the ability to translate conversations in real time. What’s next? Google is no stranger to futurist initiatives. They have been consistently leading the way when it comes to artificial intelligence and virtual assistant technology. Recently, Google announced that Google Assistant will offer real-time translation capabilities for 27 languages. That on its own […]
Google has announced that it will be extending Chrome’s ad blocking functionality worldwide on July 9th. This is a part of Googles ongoing effort to improve and enhance the user experience across the web from the perspective of those who provide content and those who consume it. Ad growth and the resulting revenue streams have […]
There has been a lot of talk about Pinterest since 2017 as it has shown incredible growth year after year. Despite the buzz, marketers often don’t take the time to review the statistics and truly understand how powerful this new platform really is. Here are four statistics showing why you should consider Pinterest for your […]
In 2018, the world of social media changed drastically. Social media companies fought to out-do one another by making relevant updates to generate more traffic and increase ad expenditure on their platform. The following are the top three biggest changes seen throughout the year. Stories Become Mainstream In 2018 we saw the launch and the […]
As 2018 comes to an end, marketers are looking to predict trends in 2019. The following are promising trends which have begun in 2018 and look promising going forward into the new year. E-commerce Trends Many eCommerce marketers use Facebook ad targeting for its easy of use, powerful targeting abilities, and large userbase. Although Facebook […]
Facebook reviews have become increasingly important for both small and large businesses. In 2017, 90% of consumers read online reviews before visiting a business. Meanwhile, 88% of consumers said that they trust online reviews as much as they would trust a personal recommendation. With the decline of Yelp due to their inaccurate review filtering system, […]
As of this week, Facebook has started to rate users based on a reputation score from zero to 1 based on their trustworthiness when reporting disallowed posts. Posts can be reported for fake news, or for inappropriate content. According to Facebook, they have taken this measure because some users will intentionally flag stories when they […]
When browsing any site on the internet, the term HTTP or HTTPS will appear before the site address in your search bar. HTTP means HyperText Transfer Protocol. It is what defines the message structure between the web browser and the web server. It is the basis of all communication on the world wide web and comes […]
