We are still a few years away from fully utilizing big data, but we have now moved past all the big data hype. Every year, Gartner releases their Hype Cycle for Emerging Technologies, and in 2014, we can see that big data hype is on its way out, and we can now start to focus […]
Brands rarely take advantage of one of their most valuable assets: employee advocates. Employees are among the most valuable resources a brand has at its disposal. There is an entire network and secondary network of users working for a brand, and by leveraging employee advocates, a brand’s message can very quickly surpass benchmarks for reach […]
Google Analytics is a hugely valuable resource when it comes to measuring the performance of your website, and the majority of marketers tend to use Google Analytics for these superficial measurement criteria. Digging a little deeper into our reports, we can begin to identify a lot of opportunities that can lead to significant growth and […]
Predictive analytics are on the rise in terms of popularity and importance, and for data beginners, they can be quite intimidating. Imagine a world where you could predict what would happen before it ever took place and be able to plan accordingly. It might sound like something H.G. Wells would write about, but in fact, […]
There are a few questions you need to ask yourself if you are trying to answer the question, “Do I need a new website?” Every so often, we sit down in front of our computers, open our homepages and ask ourselves this: Do I need a new website? It is a tough question to answer. […]
Everybody loves social media fun facts that showcase just how impressive the industry really is. Here are a few new ones! Every year, the world of social media grows dramatically. With that growth comes some great social media fun facts that, on occasion, are hard to believe. These are a few new social media fun facts […]
It can be a little awkward to break the ice on social media, but these tips should help make it easier. There is no shortage of awkwardness when you are trying to break the ice on social media. You might spot a prospect and want to spark up a conversation, or see a potential lead […]
Google just updated Penguin for the first time in a while, and these link building tips will help keep your brand from being hit by any potential penalties. When it comes to boosting your rankings on Google, link building is among the most viable strategies – assuming, of course, that it’s being done properly. With […]
The importance of images when it comes to building your online presence cannot be understated. We have all been told about the importance of images. We hear about it all the time from experts and social media users alike. Generally, however, we simply follow this bit of information blindly without ever really understanding why images […]
When it comes to growing your social business, one thing you’re going to want to leverage is your influence on social media. Influence on social media can be valuable to helping build your brand online. But attaining a level of influence on social media that makes an impact with your target audience can be a […]
