Get a better understanding of attribution models in your Google Analytics dashboard. As a marketer, one of the most important parts of the job is knowing what channels and media are leading to conversions on your website. Attribution models in Google Analytics make that job a whole lot easier. In the latest video in our […]
comScore recently released new marketing data reports identifying the strength of Facebook and the increasing growth of Snapchat. It’s official: we spend 20% of our digital time on a social network. Take into account email and instant messaging, and we’re nearing a third of our time devoted to engaging with others in the digital world. […]
This article originally appeared on CoreyPadveen.com. Every year (since 2011) Scott Brinker of ChiefMarTec.com releases the marketing technology landscape supergraphic, and this year was the most impressive one yet. In 2011, there were about 150 marketing technologies categorized by Scott Brinker’s supergraphic. A lot has changed in the last five years. Now, as you can […]
What exactly is in store for the future of Twitter? With a lot of changes, there are a lot of possibilities. Twitter has been put under the miscroscope since they released some troubling numbers back in February. Sure, revenue and profits were up, but user growth had stagnated. (Not decreased, but not grown, either.) This led […]
There are certain ways to leverage social media metrics in order to drive results when it comes to your business. There are plenty of great measurements that marketers can (and should) pay attention to when it comes to efforts on social media. But in order to really capitalize on the economic value of these social […]
AddThis created a great infographic to showcase how desktop and mobile web behavior shifted across the globe in 2015. It’s not too surprising to see that one major web behavior shift has to do with the continued rise of mobile. At this point, the numbers (though still very impressive) are not surprising. Mobile is becoming […]
Taking control of your social data is easier than you might think. In our latest instalment of our ‘How 2 with t2’ eBook series, we cover a topic that has long been a focal point of the marketing world: social data. For a lot of marketers, this is an intimidating topic. The industry has framed social […]
The concept of Exhaustive Audience Marketing has the potential to save marketers big dollars on their advertising efforts – if they take the time to learn about the applications. We have regularly written about the tremendous potential that exists when it comes to our proprietary Incremental Bidding System, and the potential that can be extracted […]
This article originally appeared on CoreyPadveen.com. There are a few important changes LinkedIn needs to make in order to save itself from a disastrous fate. If you happened to catch a glimpse of LinkedIn’s stock price over the last week or so, you might have noticed a straight line downwards on Friday February 5th. That […]
What are some of the top marketing trends we need to be aware of in the coming year? It is no surprise that marketers can expect some pretty dramatic shifts in the norm over the course of 2016. The speed at which new media evolves has led to the marketing world changing significantly as every […]
