We do not hear too much about Vine statistics, but there are some interesting ones available. Last week, Dunkin’ Donuts premiered a commercial made entirely out of Vine videos. We don’t hear too much about Vine – at least not since Instagram video was made available to the public. Still, there are plenty of very […]
What value can A-B Testing on social media add to your business? Last week, we discussed the value added to your business from Responsive Branding in our Social Equity segment. This week, we are going to look at a similar concept: A-B testing on social media. When putting together a campaign, branding initiative, launching a […]
How was a major impact made in specific industries by General Electric on LinkedIn? As one of the largest brands in the world, there are not many verticals in which General Electric has not made an impact. When the energy and healthcare divisions wanted to reach out to influencers and policymakers around the world to […]
Social selling can be a little tricky, but these tips are sure to help you increase sales on social media. It can be hard to increase sales on social media. This is especially true when you consider the fact that people are not necessarily on social media to be sold. Social selling is a delicate […]
Social Care – or customer service on social media – is becoming increasingly popular, and the numbers show that it is equally important. Today, roughly 1 in 3 online adults prefers to engage in Social Care with a brand than to reach out through conventional customer service channels (i.e. phone). Conventional customer service is time […]
When it comes to marketing, you are going to need to know where your social media demographics can be found. With billions of accounts in the socialsphere, it is hard to choose which avenue might be best when it comes to social media marketing. Your business demographics might be well-defined, but your social media demographics […]
Social media offers great opportunities for Responsive Branding™, and that can add a lot of value to your business. What is Responsive Branding™? The concept of Responsive Branding™ relates to making brand and marketing modifications based on the preferences, comments and reactions of your audience. If there is one thing that people are not shy […]
How did DKNY leverage the power of social media in their #UK2012 campaign to drive live traffic to their store? FOMO: Fear Of Missing Out. We have all heard about it and many of us have experienced it at one time or another. DKNY and their marketing team recognized that people enjoy being where the […]
What types of content should you be sharing in order to generate engagement on Pinterest? We have all heard of the tremendous benefits associated with Pinterest. Not only is it one of the fastest growing social networks around, but it is one of the leading sources of referral traffic for businesses that use it. That […]
What are the 3 key steps every brand should take when getting started with Twitter? When you are getting started with Twitter, there are a few steps that must be taken in order for your page to look and work for you. Below are the three steps that every brand should take before really getting started […]
