Vestas – a multi-billion dollar wind energy pioneer – used LinkedIn to combat rising competition. Late in 2011, Vestas, a Danish manufacturer and provider of wind-based energy systems, was faced with a global recession, increased competition and an unpredictable regulatory body. The result was a decline in revenues and the burden of bringing the company […]
It is crucial now more than ever that you properly manage your online reputation – everyone can see everything. With the advent of social media in the business world, it has never been more important to keep an eye on and properly manage your online reputation. 140 characters may seem short, but that is all […]
The Facebook EdgeRank algorithm is crucial when it comes to your exposure on the social network, and these tips will help you greatly improve your EdgeRank score. The Facebook EdgeRank algorithm is one of the few ranking algorithms out there that is well understood. We recently posted an article that outlined the Facebook Edgerank algorithm, […]
What steps are necessary to properly promote your blog and increase your exposure? Blogs are a great way to drive traffic, build your credibility and generate leads. The problem, however, is that you are competing with billions of other pages for the attention of a niche market. That said, a HubSpot study found that companies […]
The concept of Social Care – customer service through social media – is growing in popularity, and the benefits it has to your business can be significant. Today, one-third of online adults prefer to engage with a brand on social media compared to conventional forms of customer service (i.e. phone). That is a significant number. […]
Sony is not the first brand to come to mind when you think of Pinterest, but they managed to make themselves a powerful force on the network. The logic was simple: everybody’s doing it, why don’t we? In 2011, Sony noticed the persuasion Pinterest had on purchasing mentality and decided to leverage the power of […]
At the end of the day, it all comes down to numbers, and these Twitter and Facebook business facts are some good ones. The marketer in us wants to pursue the power of social media because we have studied and understand its potential. However, the business person in us (and those in our companies) want […]
There are certain ways to go about dealing with customer complaints on social media. All customer complaints are not the same, but there are certain features that are true to every one, and certain best practices that should always be adopted when dealing with customer complaints on social media. The most important thing to note […]
When it comes to brands on social media, does yours fit in? Yes. The importance of social media for business is no secret; more and more, brands – both big and small – are taking to the socialsphere to engage and market themselves to international networks of interested persons. However, what do the numbers look […]
The value of Foursquare for Business is notable when it comes to Social Equity. Mobile marketing and geo-targeting your audience is growing both in popularity and prominence. Several business are taking to geo-targeting in order to leverage the power of local markets, particularly businesses with one or multiple locations. With Foursquare for Business, these local […]
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