Video clips are becoming an increasingly popular feature of social media marketing, and there are several examples of Vine used both well and poorly by different brands. Ever since Twitter’s acquisition of Vine earlier this year, we have seen different brands sharing examples of Vine – sometimes used in an innovative, excellent way, and other […]
What are some of the best content curation tools that exist for bloggers and marketers? If you’ve ever written a blog or managed social networks, you know how difficult it can be to consistently produce great, original content for your readers and fans. When publishing content on a regular basis, one of the easiest ways […]
Everyone knows LinkedIn as the business social network, but apart from posting your resume, what are a few things you can do to benefit from LinkedIn? There are hundreds of millions of users on LinkedIn, but only a small percentage are using the network effectively. There are certain ways users can benefit from LinkedIn far […]
Twitter has gone through some big changes and the value of the network has been shown in a remarkable way, and these Twitter statistics show just how important it is. Last week, Carl Icahn sent out a pair of tweets worth approximately $17 billion. Why? He mentioned that Apple was undervalued and the company’s stock […]
What is the value added to your business from thought leadership on social media? Earlier this week, Carl Icahn tweeted to the world that he saw Apple as being undervalued. A few hours later, Apple’s stock price shot up past $500.00 for the first time since January of this year. The perception of industry and […]
Greenpeace – among the more high-profile charities – recently took to Pinterest, and with some impressive results. Charities and not-for-profits have been resorting to social media in a big way. This is in large part due to the fact that social media is a great way to share important information and quickly have it spread […]
Social media engagement is at the heart of any good program, but a few seemingly harmless mistakes can mean severe repercussions. Are you taking advantage of the huge benefits that accompany social media engagement? It is supremely important that you are. After all, engaging with your social audience is the key to any good campaign. […]
Blogging can be fun and help drive traffic to your site, but there are a few crucial SEO tips for blogging beginners. Your blog will be one of the most powerful tools in your arsenal when it comes to driving an audience to your site. However, in order to fully capitalize on the great benefits […]
Can there be a place for social media for B2B companies? There is a lot of debate over whether or not there is a use of social media for B2B companies. Why? Because many people do not see just how important social media is – for any industry! There is a very important place for […]
Crisis management on social media can help prevent devastating consequences to your brand. Not everyone engages in crisis management on social media. Many brands choose to remain silent until an event has passed, and prefer to deal with it in a more conventional manner (e.g. press conferences). While it may be a little nerve-racking to […]
