We all strive for the viral effect when sharing content on social media, and when it happens, we need to know where Social Equity is derived. Virality is one of the most common terms when it comes to social media measurement. How many people are we reaching? Is our content being shared? Is our network […]
It doesn’t take a big brand to do something innovative that warrants a social media case study! If you’ve ever scrolled through the images of Instagram, you know that food is a pretty popular subject on the photo-sharing network. Comodo, an independently-owned restaurant in New York City, recognized the app’s popularity, and decided to integrate […]
Social media teams can be responsible for some of the most crucial marketing decisions when it comes to your business, but how are social media teams structured? The importance of strong social media teams is right at the top of the list when it comes to modern marketing. Yet, because social media is so new […]
Marketers are always looking for the best social media metrics, and these four social media metrics will be among your most important. We are always faced with the task of measuring our social media campaigns in order to generate ROI reports. No matter what your goals are at the outset, there are going to be […]
An effective social marketing strategy is as much about what you should never do on social media as it is about what you should be doing; sometimes, the former is even more important. There are plenty of articles, books and white papers that lay out social marketing strategies. But sometimes, the best strategy is knowing […]
Social Equity receives a major boost with the added value from company pages on different networks. From LinkedIn to Facebook, there is a way to feature your company, its services, history and expertise on almost every network. the result? Major Social Equity. In this week’s Social Equity segment, we look at how company pages on […]
Through the strategic use of LinkedIn, Volkswagen India was able to garner nearly 3,000 car recommendations in under a month. We often think of LinkedIn as a B2B social network. Often times, that is true. After all, LinkedIn is the professional social network, and rarely do we hear of instances where companies use the platform […]
The Facebook EdgeRank algorithm is something we have all heard about, but what exactly is it and how should it be considered when developing content for the channel? First and foremost, for those who are unfamiliar with the feature, what is the Facebook EdgeRank algorithm? It is a system used by Facebook to determine what […]
The importance of mobile in the marketplace is growing every day, and marketers should always take mobile into consideration. Mobile marketing is not the newest trend (relatively speaking) but as the number of smartphone users continues to rise, the importance of mobile grows faster and greater. Just look at the data below: in two years, […]
Facebook can be a successful, cost-effective channel on which to promote your business, and these tips will help you create a great Facebook Ad campaign. We see Facebook Ads every time we log into the social network. They may not always be captivating, and you may not always notice them, but they are always there […]
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