When it comes to building lasting relationships with your audience, you’re going to want to segment the general audience into hypertargeted audience segments. Start the process with these questions. Building a collection of hypertargeted audience segments is a crucial step in the process of developing authentic relationships with your prospects and customers, particularly millennials. While […]
Use 8 Easy SEO Tips to Boost Your Rank If you are like the many people who try to rank their content on the first page of Google and the other top search engines, you could be wondering what steps will improve your odds of success. Trying to do search engine optimization without putting in […]
Apple has confirmed that older iPhones are running slower than new ones following the release of a new iOS. You’ve probably heard the news that Apple iOS updates do, in fact, slow down old iPhones. This confirms a theory that began circling earlier this year as people noticed that with the release of new devices, […]
In order to improve your search rankings, it’s important to completely understand Google algorithm updates and how they impact search rankings. It’s Google’s world and we’re just living in it. While that might be a bit of an exaggeration, when it comes to search, that statement holds true. Marketers are all desperate to improve search […]
The world of marketing is constantly changing, and one of the most valuable changes when it comes to effective targeting is marketing with AI. Artificial intelligence can mean a lot of things. Much in the same pattern as the term ‘social media’, the term ‘artificial intelligence’ has come to mean both everything and nothing. Artificial […]
The new Twitter character limit (280; double the previous limit) and their business offering is trying to attract a new advertiser. It’s no secret that Twitter has had its fair share of issues when it comes to sustaining profitability – even steady revenues. For advertisers, there is plenty to love when it comes to Twitter […]
Things have been tough for Snapchat lately, and recent data shows that things are going to get tougher. Instagram Stories arrived on the scene with a bang and has shown no signs of slowing since its launch. That has consistently spelled bad news for Snapchat, which seems to struggle more and more against the Facebook […]
This article originally appeared on CoreyPadveen.com. More so than ever before, we are seeing businesses adopt causes as core components of both their business and marketing strategies. Cause marketing is nothing new. Examples of truly integrated cause marketing go as far back as the 70s. What we’re seeing today, however, is a shift in the […]
This article originally appeared on CoreyPadveen.com. The sharing economy has experienced explosive growth, and while it might be largely self-serving on an individual level, it has created an environment that betters the greater good. Welcome back to a new edition of my study of the rise of utilitarianism in decision making processes and economies adopted […]
This article originally appeared on CoreyPadveen.com. Whether or not we meant for it to happen, utilitarianism has become a driving factor in the decision-making process. Millennials are often regarded as being self-absorbed, lazy and entitled. Vanity and the pursuit of perceived perfection have led to the presumption that millennials and, more broadly, the consumer market […]
