What are the key demographics of the top Pinterest influencers?
Influence is a powerful phenomenon in any industry, and that is particularly true on social media. The folks at HelloSociety have done some research to determine exactly what the demographic composition is of the top 100 Pinterest influencers.
Not surprisingly, they concluded that the majority of these tastemakers are women in major American markets with a higher education (much like the largest demographic of active Pinterest users). What is interesting, however, is that these Pinterest influencers are regularly active on the network, sharing several pieces of content per day and generating a ton of engagement.
Have a look and see if there are any surprises that catch your eye! Tell us about them in the comments below or on Twitter!