Marketing Rundown
Our curated weekly rundown with everything you need to know about media, marketing and digital news.
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Daily Minute Master Series – May 5, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Snapchat Announces New Ad Partnership with Cameo, Unveils New Snap Originals
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4 Tips For Getting Your Story On The Local News
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Performance Max: 7 PPC Community & Google Team Insights
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‘We Do Crazy Stuff’: How Cinemas Are Going Beyond Studio Marketing to Lure Moviegoers Back
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How Coke and Pepsi’s Rivalry Shaped Marketing — And Where It Goes Next
As the most enduring consumer brand rivalry enters a new phase in the metaverse, tall orders around sustainability may demand cooperation over competition.
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From Reporting On War To Marketing Digital Therapy: These Under 30 Listers Are Impacting Marketing And Media Across Europe
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Daily Minute Master Series – May 4, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Facebook’s Removing Support for Podcasts, Just 10 Months After Launching New Podcast Features
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Google Lets Users Limit Ads About Dating And Weight Loss
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We Paid Over $5000 For Link Building – What Happened?
Why would link building hurt rankings? If Google views links as unnatural, it can negatively impact your site. Learn how to fix the problem.
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Establishing A Design System For High-Impact Performance Marketing Campaigns
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Google Launches New Digital Marketing Certificate
Google is launching a Digital Marketing and Ecommerce Certificate endorsed by the American Association of Advertising Agencies (the 4A’s) and the American Advertising Federation (AAF).
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Take Control of Your Digital Marketing by Prioritizing Your Online Presence
Organic marketing is the way companies attract customers naturally through their web content and SEO, rather than through paid keywords, links, and ad campaigns. Of the many channels for demand generation, the organic channel is by far the most effective over time. Organic efforts continue driving web traffic long after your initial investment, whereas paid marketing stops as soon as you pause payments.
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Daily Minute Master Series – May 3, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Snapchat Shares New Insights into the Potential for Brands to Connect with Audiences in the App
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8 Ways to Improve Your Content Approach [Infographic]
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Here’s Your B2B Multichannel Full-Funnel Strategy In 5 Simple Steps
This 5 step guide shows marketers how to unlock the benefits of an effective B2B full-funnel marketing with multichannel strategy & tactics.
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How Does Google Multisearch Affect SEO?
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4 Tips for Developing a Marketing Plan That Will Actually Grow Your Business
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Social Media Marketing Is Costly and Far Less Effective Than It Once Was. Here’s What to Do Instead
Bullish founders Michael Duda and Brent Vartan suggest alternative strategies that will attract more loyal customers.
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Daily Minute Master Series – May 2, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Reddit Shares New Insights into the Rising NFT Conversation in the App [Infographic]
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How Will Twitter Make Money Under Elon Musk? A Look at the Currently Proposed Options
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GA4 For Ecommerce Sites: A Step-By-Step Guide With Shopify Example
The shift to GA4 can be stressful. Here’s a step-by-step guide for ecommerce companies to get ahead of the Google UA Sunset.
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Tips and Insights to Help Spot Misinformation and Fake News [Infographic]
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120 Killer Social Media Content Ideas Your Audience Will Love [Infographic]
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Enterprise SEO Buy-in: 7 Essential Tips For Winning The Long Game
It’s challenging to write compelling, descriptive meta titles – and even more so when you have thousands of pages to contend with.
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Daily Minute Master Series – April 29, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Google Ads Implements 3-Strike Policy Rule
Google Ads has updated its violation policies for accounts. A new three-strike rule is being implemented in June 2022.
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Pinterest Shares Key Wedding Search Trends Ahead of Wedding Season
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Pinterest Adds 2 Million Users in Q1, Flags Ongoing Revenue Impacts
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YouTube Shorts Now Up to 30 Billion Daily Views, Ads in Shorts Now in Testing
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Request Removals for Search Results That Contain Personal Information
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Enterprise SEO Buy-in: 7 Essential Tips For Winning The Long Game
It will always be challenging to get buy-in for SEO work, especially at the enterprise level. Learn how to make allies and win support here.
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Daily Minute Master Series – April 28, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Facebook User Growth Back on Track, Revenue Declines in Q1
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YouTube Shorts Hits 30 Billion Views Per Day
YouTube Shorts videos are generating 30 billion views per day, a 4x increase from this time last year.
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Becoming An SEO Consultant: Skills, Career Outlook & Tips For Success
Taking the plunge into freelance SEO? Discover the pros, cons, and what to expect in this comprehensive guide to set yourself up for success.
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How To Handle Duplicate Content At Enterprise Scale
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Google’s Q1 Earnings Are In – But What Was The Miss?
Google reports $68 billion in Q1 revenue with $39.6 billion attributed to Search and Ads. So where did the search giant fall short?
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Google Search Allows Removal Of Personally Identifiable Information
People can now request the removal of personal contact information from Google’s search results.
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Daily Minute Master Series – April 27, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Twitter Accepts Elon Musk’s $43B Purchase Offer
Twitter may be ready to proceed with Elon Musk’s offer to purchase the social network for $43 billion – if the deal doesn’t fall apart first.
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Elon Musk Buys Twitter – So What Now?
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Meta Announces the Launch of its First Retail Store to Showcase its Hardware Products
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Blending in Is the Key To Standing Out on Social — Here’s Why
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4 Smart Tactics For Advanced Google Ads Audience Targeting
Check out these four advanced audience targeting tactics for refining your Google Ads Display targeting for better efficiency and ROAS.
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See KFC’s First Campaign Since Its Marketing Overhaul
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Daily Minute Master Series – April 26, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Instagram Launches Live Test of Pinned Posts on User Profiles
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Twitter Announces Full Ban on Climate Change Denial in Ads
Twitter has announced that it will now ban all ads which make claims that contradict the scientific consensus on climate change and its impacts.
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Google Releases Annual Search Spam Report
Annual report details Google’s achievements in fighting spam and preventing users from clicking on harmful sites.
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14 Mobile Optimization Best Practices You Need To Know
To achieve the absolute best mobile implementation, ensure that you create a mobile site that is in compliance with these 14 best practices.
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WordPress 6.0 Features Numerous Accessibility Improvements
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YouTube Expands Shorts To More Surfaces On Mobile & Desktop
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Daily Minute Master Series – April 25, 2022
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Barack Obama Outlines Key Challenges with Social Media Amplification, and How to Address ‘Design Flaws’ to Save Democracy
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Getting Started With Google Shopping’s Free Product Listings
In this guide, you’ll find everything you need to know about free product listings from Google Shopping and how to put them to work for you.
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Drupal Warns of Two Critical Vulnerabilities
Drupal warned of two moderately critical vulnerabilities that allow attackers to overwrite data and inject disallowed values.
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Snapchat Adds 13 Million More Users in Q1, Sees Steady Increase in Revenue
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Is Google Search Worse? Many Seem to Agree
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Elon Musk Mulls Tender Offer for Twitter as an Alternative Path to Take Over the App
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Daily Minute Master Series – April 22, 2022
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Twitter’s Coming Edit Option Looks Set to Have a Full, Publicly Viewable ‘Edit History’ Element
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Meta Showcases New VR Games, New Control Options, at Gaming Showcase Event
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How To Create A Website From Your Google Business Profile
Google’s website builder is free and promises to allow small businesses to create and edit websites in minutes on either desktop or mobile.
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Proven Ways To Improve Organic Marketing Workflow Efficiency
It’s difficult to get the buy-in and cooperation needed for SEO. Follow these tips to ensure an efficient organic marketing workflow.
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Manager Account-Level Reporting Now Available In Google Ads
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Why Marketing Agencies Should Use Blockchain Technology
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