Top YouTube Marketing Trends You Should Already Be Using in 2022
It’s well known that YouTube is one of the most-visited websites in the world. This makes it critical to identify the latest YouTube marketing trends to get an edge above the rest and make your presence felt on it. But why should you leverage YouTube for marketing in the first place?
Inequity in the Metaverse—How Brands Can Prioritize Multicultural Marketing in Virtual Worlds
In the metaverse, everyone can go Nowhere. The developers of Nowhere, a browser-based 3D meetup platform, made it so people don’t need a crypto wallet or NFT to join; there are NFT integrations, but it’s not a requirement, which lowers the technical—and financial—boundaries.
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Meta Reiterates the Value of Personalized Ad Tracking in New Ad Campaign
Meta is still reeling from the impacts of Apple’s ATT update for iOS, which has seen many users cut it off from data tracking entirely, limiting the insight that it can then share with its ad customers.
Twitter Confirms That it is Working on an Edit Button, Following Tweets from New Board Member Elon Musk
After years of it being the most requested tweet upgrade, and repeated rebuffs from Twitter itself, along with various justifications for why it can’t happen, it seems that Elon Musk is looking to use his newfound sway as the company’s biggest shareholder (and latest board member) to make tweet editing a reality.
Snapchat Publishes 2022 ‘Snapchat Generation’ Report, Providing Key Insight into User Engagement
Snapchat has published the 2022 version of its ‘Snapchat Generation’ report, which looks at how Snapchatters are using the app to connect, and how brands can better align their messaging around these key trends.
Skittles Takes Out Twitter’s ‘Brand Bracket’ Competition for 2022
Twitter’s 2022 ‘Brand Bracket’ competition is now complete, with Skittles taking out the top prize after defeating various other brand handles in head-to-head polls on its way to victory.
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Elon Musk Takes 9.2% Stake in Twitter After Hinting at Shake-Up
Elon Musk has taken a 9.2% stake in Twitter Inc. to become the platform’s biggest shareholder, a week after hinting he might shake up the social media industry.
Do Manual Adjustments Still Make Sense With Automated Bidding?
Every ad platform has some degree of automated bidding. The decision to lean into giving ad platforms control over bids has gone from a hard no to “it depends.”
New Survey Looks at How Marketers are Approaching the Metaverse, Crypto and NFTs [Infographic]
So what are your thoughts on ‘the metaverse’ and its coming applications for marketing? What about cryptocurrency, and offering crypto payment options, or NFTs and the potential for branded digital content that could help boost brand awareness?
Twitter Tests New, Interactive Ad Types as it Seeks to Boost its Promotional Appeal
Your Twitter feed is about to get a lot more interesting, with three new ad formats on the way that, for advertisers, look very impressive, but for users, it could make your feed feel a little more commercial, which could take a little bit of getting used to.
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The Latest in Experiential Retail
As consumers return to in-store shopping, retailers are experimenting with interactive store models to re-connect with shoppers. Digital-first brands are opening physical locations for the first time while more established players are expanding store concepts and introducing new formats.
Google Adds New Recycling Attribute to Maximize Business Discovery
With searches for ‘recycling’ on the rise, Google has added a new recycling attribute for business profiles, which will enable businesses to raise awareness of their recycling programs, and drive more activity as a result.
LinkedIn Shares New Research on Changing Approaches to Branding [Infographic]
LinkedIn has published a new infographic which looks at the value of branding from different perspectives, and how each of these views are becoming more integrated as a result of the pandemic.
Does Google Use Different Algorithms For Each Niche?
Google’s John Mueller answers if Google applies different algorithms depending on the niche and affirms that some kinds of content is treated differently.
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Instagram Adds New Messaging Features, Including Quick Replies, Music Sharing and New Chat Themes
With messaging becoming a bigger part of the Instagram experience, the Meta-owned app has today announced a raft of messaging upgrades, including quick sharing, music previews, new chat themes and more.
A new proposal for WordPress 6.0, scheduled for May 2022, will enable automatic image conversions as a default so that all uploaded images will display in the better WebP format. The WordPress developer community overwhelmingly responded negatively against the proposal because it will cause massive increase in disk space usage.
TikTok Launches Search Ads Beta For Selected Partners
There’s a new way for advertisers to reach customers on TikTok. Though not yet announced or confirmed, it appears TikTok is quietly rolling out ads within its search results page.
How to Fix Ad Measurement With Incrementality Testing and Experiments
While advertising attribution has always been a thorny path for marketers to navigate, events of the past 18 months have caused a significant upheaval in media measurement that must be addressed quickly – for the sake of all parties involved.
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YouTube Launches New Profile Rings for Stories and Live
YouTube’s rolling out some new profile rings to help signify both new Stories and active live-streams, in order to help guide users to the latest content from creators that they’re interested in.
New Reports Show that Meta is Working with Political Activists to Seed Concerns About TikTok
In news that’s both surprising and not at the same time, The Washington Post has reported that Facebook and Instagram’s parent company Meta hired political campaigning group Targeted Victory to run a smear campaign designed to sway public opinion against the increasingly popular short-form video app.
4 Signs Your Agency Is Ready To Take On Enterprise SEO
In your SEO career, there may come a time when you feel you’re doing a lot more coasting than you once did. What made you start thinking that? Was it optimizing your 600th local client and realizing it wasn’t that challenging anymore? Or maybe you feel that your freelance business or agency has grown, hired, and matured to a point where you are no longer exercising your full potential.
Google Explains How AI Keeps Search Safe Via MUM & BERT
A new blog post from Pandu Nayak, Google Fellow and Vice President of Search, explains how Google Search uses MUM and BERT to serve safer search results.
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TikTok Taps Into GIPHY’s Video Clips With New Editing Tool
TikTok & GIPHY are partnering on a new editing tool, allowing users to quickly grab clips from a vast library of short videos. TikTok Library is the name of the new in-app tool, and is markedly different from previous GIPHY integrations.
Hotel Booking Links Now Available In Google Search & Maps
Last year, Google introduced a way for hotels to show free booking links. This month, Google announced an expansion of free booking links. These free links are now available on Search and Maps.
Top Digital Marketing Trends For 2022: Oracle Survey Results
Agility, adaptability, and constant innovation are now table stakes for marketing organizations of all sizes, across every sector. Delivering an exceptional customer experience in this environment is a top priority and also the most pervasive challenge for marketers right now, according to the new Marketing Trends 2022 report from Oracle and Ascend2.
McDonald’s Norway Displays ‘Iconic Trash’ in Bid to Reduce Littering
McDonald’s Norway is running an advertising campaign that tackles its role in littering as the largest takeout restaurant in the country, per news shared in an email with Marketing Dive.
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LinkedIn Shares and Overview of Key Insights and Advice Shared at its ‘Spark’ 2022 Conference
Earlier this month, LinkedIn held its second annual ‘Spark’ conference, which featured a range of speakers on key topics designed to help LinkedIn members maximize their success.
Reddit Brings Back its r/place Communal Digital Art Project in April
In the time of NFTs and emerging digital art, this seems like the perfect project for the online community. This year, marking April Fool’s Day (4/1), Reddit is bringing back its popular r/place project, which enables Reddit users to each control a digital pixel on a larger, community-built digital canvas.
YouTube is testing a new way to search for videos on desktop with ‘Search Chips’ that allow users to refine results with suggested keywords. For video creators, this feature could lead to more chances for your content to get discovered.
4 Post-Pandemic Marketing Lessons to Embrace Today
The pandemic changed the way hundreds of millions of people access goods and services. Online shopping, delivery services and remote work strategies have suddenly become a mandated feature of the modern world. Many marketing, sales and other work processes have required adaptation to accommodate this new reality, and it was inspiring to watch the speed and scope with which such changes took place. And even when the pandemic is fully behind us, a number will be worth keeping.
What Is Machine Learning, and How Can It Help With Content Marketing?
The term machine learning was first introduced by Arthur Samuel in 1959. Machine learning is a type of artificial intelligence that gives computers the ability to learn without being explicitly programmed. It provides a set of algorithms and techniques for creating computer programs that can automatically improve their performance on specific tasks.
Should You Trust Artificial Intelligence in Marketing?
AI-based marketing tools allow teams to derive insights from the data collated and available, and the decisions based on insights from these tools offer customized and completely personalized offerings. AI technologies allow data collection, analysis and additional observations of trends and situations that can impact and influence both the customer and the marketing team.
State Of Organic Marketing In 2022: Top SEO Priorities [Webinar]
What will your SEO focus be this year? What has your organization done to adapt to an environment where global events are constantly changing? Are you interested in how other digital marketers plan to succeed moving forward? Organic marketing will undergo many changes in 2022.
13 Differences Between Mobile And Desktop Marketing (And How To Tackle Them)
Every business, whether e-commerce or brick-and-mortar or product- or service-based, needs to have an online presence in today’s market. In addition, websites and marketing campaigns need to be suited for both mobile and desktop applications.
MGM Resorts Provides Insights into its Social Media Marketing Strategy
Meta has published the latest video in its helpful ‘Social Skills’ series, which provides insights and tips on how big brands are making best use of Facebook and Instagram for their promotional efforts. The latest video in the series – the second of season 2 – is an interview with Derek Schoen, the Vice President of Paid Media and Social Strategy at MGM Resorts, and is a must-watch for those in the tourism and event promotion sector.
This Is the Future of Digital Ads. Is Your Marketing Strategy Ready?
There are massive changes on the horizon for marketing agencies, specifically with respect to digital advertising. Due to the pandemic, streaming media advertising such as connected TV (CTV) has become significantly more popular than more traditional forms.
Small-Business Marketing: What Is Call Tracking And Why Is It Important?
Call tracking is the method of tracking which marketing activities are generating calls and sparking interest among potential customers. This information will help you assess which marketing strategies are effective and plan your next advertising budget. Call tracking also gathers relevant caller information that you can use for customer satisfaction and marketing purposes. Call tracking helps small businesses make smart, data-driven marketing decisions.
Three Steps To Build B2B Digital Marketing Capabilities
When B2B marketing leaders are asked to build an integrated plan to support digital transformation and growth initiatives, it’s natural to consider how your team will get there. Most organizations have grown digital capabilities organically as challenges or opportunities arise.
Daily Minute Master Series – April 8, 2022
/by Corey PadveenThe Marketing Rundown
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News & Updates
Pinterest Announces Full Ban on Climate Change Misinformation in Pins and Pin Ads
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What Does Elon Musk’s Twitter Look Like For Digital Marketers?
Tesla CEO Elon Musk joins Twitter’s board of directors with a 9.2% stake. What is he looking to change and how could it impact Twitter marketing?
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Google Says AI Generated Content Is Against Guidelines
Content generated automatically using AI writing tools is against Google’s Webmaster Guidelines, says Search Advocate John Mueller.
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Is It Still Worth Getting A Digital Marketing Degree?
Is it worth it to earn a digital marketing degree or better to get hands-on experience? Check out the pros and cons of each career path.
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Top YouTube Marketing Trends You Should Already Be Using in 2022
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Inequity in the Metaverse—How Brands Can Prioritize Multicultural Marketing in Virtual Worlds
In the metaverse, everyone can go Nowhere. The developers of Nowhere, a browser-based 3D meetup platform, made it so people don’t need a crypto wallet or NFT to join; there are NFT integrations, but it’s not a requirement, which lowers the technical—and financial—boundaries.
For the full article click here
Daily Minute Master Series – April 7, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Meta Reiterates the Value of Personalized Ad Tracking in New Ad Campaign
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Twitter Confirms That it is Working on an Edit Button, Following Tweets from New Board Member Elon Musk
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Snapchat Publishes 2022 ‘Snapchat Generation’ Report, Providing Key Insight into User Engagement
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Skittles Takes Out Twitter’s ‘Brand Bracket’ Competition for 2022
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15 Digital Marketing ROI Metrics You Need To Know
Learn what digital marketing metrics you must understand and measure to showcase your ROI. Here are 15 important ones to know.
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Does Word Count Really Matter For SEO Content?
It’s not a ranking factor, so why is word count important for SEO? Here’s what you need to know about when, why, and how much word count matters.
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Daily Minute Master Series – April 6, 2022
/by Corey PadveenThe Marketing Rundown
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News & Updates
Elon Musk Takes 9.2% Stake in Twitter After Hinting at Shake-Up
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Do Manual Adjustments Still Make Sense With Automated Bidding?
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Essential Reddit Statistics All Marketers Should Know in 2022 [Infographic]
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New Survey Looks at How Marketers are Approaching the Metaverse, Crypto and NFTs [Infographic]
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Twitter Tests New, Interactive Ad Types as it Seeks to Boost its Promotional Appeal
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The Truth About Duplicate Content
Don’t let the shiny new content you worked so hard to produce become invisible. Here’s the truth about duplicate content and how to solve it.
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Daily Minute Master Series – April 5, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
The Latest in Experiential Retail
As consumers return to in-store shopping, retailers are experimenting with interactive store models to re-connect with shoppers. Digital-first brands are opening physical locations for the first time while more established players are expanding store concepts and introducing new formats.
For the full article click here
Google Adds New Recycling Attribute to Maximize Business Discovery
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LinkedIn Shares New Research on Changing Approaches to Branding [Infographic]
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Focusing On SEO Alone Just Isn’t Enough. Here’s Why.
Reliance on SEO alone to reach your market isn’t a winning strategy. Here are some specific reasons why – and what to do about it.
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Google Search Ranking and Popup Banners
Google’s John Mueller explains how multiple ranking factors play a role in whether a banner popup affects search presence.
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Does Google Use Different Algorithms For Each Niche?
Google’s John Mueller answers if Google applies different algorithms depending on the niche and affirms that some kinds of content is treated differently.
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Daily Minute Master Series – April 4, 2022
/by Corey PadveenThe Marketing Rundown
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News & Updates
Instagram Adds New Messaging Features, Including Quick Replies, Music Sharing and New Chat Themes
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“Flawed” WordPress Proposal Causes Backlash
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Performance Max Now Supported In Google Ads Editor v2.0
The new Google Ads Editor v2.0 is officially out. Create Performance Max campaigns, view asset performance and more with this new update.
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TikTok Launches Search Ads Beta For Selected Partners
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How to Fix Ad Measurement With Incrementality Testing and Experiments
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Snapchat Adds YouTube Link Stickers to Enhance Video Sharing
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Daily Minute Master Series – April 1, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
YouTube Launches New Profile Rings for Stories and Live
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New Reports Show that Meta is Working with Political Activists to Seed Concerns About TikTok
In news that’s both surprising and not at the same time, The Washington Post has reported that Facebook and Instagram’s parent company Meta hired political campaigning group Targeted Victory to run a smear campaign designed to sway public opinion against the increasingly popular short-form video app.
For the full article click here
More Search Console Insights Added to Google Data Studio
An update to Google Data Studio allows users to import more insights from Search Console.
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4 Signs Your Agency Is Ready To Take On Enterprise SEO
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New PPC Salary Report Details How Much PPC Pros Earn
A new report offers fresh data about PPC jobs and salaries, revealing what professionals are earning around the world.
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Google Explains How AI Keeps Search Safe Via MUM & BERT
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Daily Minute Master Series – March 31, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
TikTok Taps Into GIPHY’s Video Clips With New Editing Tool
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Google Sunsetting URL Parameters Tool Next Month
Google plans to deprecate the URL Parameters tool next month, saying it’s no longer needed because Google can deal with parameters automatically.
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30 Crazy Social Media Facts Marketers Need To Know
Numbers don’t lie. Here are 30 mind-blowing facts about the power of social media that can help you boost your marketing game.
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Hotel Booking Links Now Available In Google Search & Maps
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Top Digital Marketing Trends For 2022: Oracle Survey Results
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McDonald’s Norway Displays ‘Iconic Trash’ in Bid to Reduce Littering
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Daily Minute Master Series – March 30, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
LinkedIn Shares and Overview of Key Insights and Advice Shared at its ‘Spark’ 2022 Conference
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Reddit Brings Back its r/place Communal Digital Art Project in April
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YouTube Testing ‘Search Chips’ On Desktop
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7 Insights Into Marketing To Grow Your Agency In 2022
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Facebook Ads: Who’s Best At Earning The Click & How It’s Done
Check out the most effective formats and how to show really off products while engaging audience interests with Facebook Ads.
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4 Post-Pandemic Marketing Lessons to Embrace Today
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Daily Minute Master Series – March 29, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
TikTok Launches Search Ads in Beta for Selected Partners
TikTok launched beta testing for ads in search results, which provides another way to reach the TikTok audience via the search terms that they use.
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How To Make Paid Search Work For B2B Marketing
The struggle of B2B campaigns is real, but you can make paid search work to your advantage. Drive better B2B leads with these top tips.
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What Is Machine Learning, and How Can It Help With Content Marketing?
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Should You Trust Artificial Intelligence in Marketing?
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State Of Organic Marketing In 2022: Top SEO Priorities [Webinar]
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13 Differences Between Mobile And Desktop Marketing (And How To Tackle Them)
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Daily Minute Master Series – March 28, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
The 9 Most Important SEO KPIs You Should Be Tracking
Key performance indicators for SEO are foundational for a strong business that grows year over year. Experts share KPIs that unlock success.
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MGM Resorts Provides Insights into its Social Media Marketing Strategy
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Lululemon is Marketing Its First Running Shoe
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This Is the Future of Digital Ads. Is Your Marketing Strategy Ready?
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Small-Business Marketing: What Is Call Tracking And Why Is It Important?
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Three Steps To Build B2B Digital Marketing Capabilities
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