Marketing Rundown
Our curated weekly rundown with everything you need to know about media, marketing and digital news.
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Daily Minute Master Series – May 19, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Meta Releases Latest, Baffling ‘Widely Viewed Content’ Report
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Twitter Launches Super Follower Only Spaces as it Builds on its Creator Monetization Options
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Twitter Loses Three More Execs as Musk Takeover Drama Continues
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The State of Social Listening in 2022 – Report
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7 Ways To Tweak Your Content For Better SEO
Are you missing out on simple opportunities to improve your content’s optimization? Get on top of these 7 tweaks for improved SEO.
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Metaverse Primer For Marketers: How We Got Here & Where We Go Next
At the convergence of VR, AR, and cryptocurrency lies the Metaverse. Brands are on notice, as it might change how we work, and live, forever.
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Daily Minute Master Series – May 18, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
New Survey Looks at the Top Tools and Apps Used by Digital Marketing Professionals [Infographic]
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The Social Media Manager Role is Evolving, as New Marketing Practices Take Shape [Infographic]
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7 Major Stressors For Digital Marketers & How To Deal
Working in digital marketing can be incredibly stressful. Maybe it’s time to reevaluate the causes and tackle your biggest stressors head-on.
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Content Marketing Strategy for Small Businesses: Top 11 Tips
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Local Video Marketing: 4 Ways To Win With Video
Bolster your online and local presence with local video marketing. Learn how to nurture trust with customers across 7 social media platforms.
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4 Ways Agile Intelligence Can Make Your Marketing Smarter
The potential of data-driven marketing is entering a brave new world. The explosion in consumer data availability over the last few years has only been exceeded by marketers’ aspirations to find new ways to advance customer relationships and improve value exchanges. But as complexity increases, marketers must look toward a solution that simplifies data-driven marketing: agile intelligence.
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Daily Minute Master Series – May 17, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Twitter Tests New Tags to Indicate Engagement from Tweet Author in Replies
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Twitter Defends Fake Account Metrics After Latest Queries from Elon Musk
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Google Ads Makes Automation Easier With Scripts Updates
Google Ads rolls out improvements to scripts while announcing legacy scripts will be sunset later this year.
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Cut Through Any Bull With These 8 SEO Job Interview Questions
How do you ensure the person you choose will be a good SEO hire? Ryan Jones swears by these 8 SEO interview questions for your candidates.
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Subdomain, Subdirectory & ccTLD: Which One Should You Use?
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New TikTok Tool Surfaces Useful Insights For Marketers
A new tool from TikTok surfaces marketing insights across a range of demographics.
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Daily Minute Master Series – May 16, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Zuckerberg Previews Next-Level AR Experience in New ‘Cambria’ Headset Showcase
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Twitter Announces Major Staffing Changes as Musk Deal Continues to Take Shape
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TikTok Launches New Interactive Market Insights Tool to Better Inform Strategic Planning
TikTok has launched a new, interactive insights platform, which enables you to use a range of filters to discover key data points on your target market/s.
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Successful Podcasters Share What Makes A Great Podcast Intro
Your podcast intro is foundational to its success. Here, podcasters share seven tips to build and engage your listening audience.
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How To Empower Content Teams With Real-Time Log File Insights
Encourage content teams to ask the right questions and help improve SEO performance by providing log file analysis and insights they can use.
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What’s The Top SEO Focus For 2022? Ask An SEO
Trends come and go – but right now, what should SEO pros focus on? Tony Wright tackles areas to keep an eye on in this edition of Ask An SEO.
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Daily Minute Master Series – May 13, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Getting Ready For GA4: Saving Your Historical Data
Migrating your data to GA4 is not currently possible. Here’s what you can do instead to prepare before the July 2023 deadline.
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Four Common Reasons Marketing Emails Fail (And What To Do Instead)
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Make Your Marketing Stand Out by Embracing These 4 Layers of Understanding
The landscape of marketing has evolved significantly over the past decade, offering marketing pros seemingly endless opportunities to engage their audience. But abundant options can quickly become distracting. Between tried-and-true tactics in content marketing to exciting new strategies like hyper-targeted personalization, one can easily feel overwhelmed by the potential. That’s why many marketers respond, not by developing their tactics, but by resting on their laurels for fear of failure. They cast a wide net, sending a barrage of content to every possible channel for their audience in hopes of reeling in new customers. But is this “always on” approach truly paying dividends? Not quite.
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The Future Of Chatbots: Use Cases & Opportunities You Need To Know
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5 Automotive SEO Best Practices For Driving Business In 2022
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Success In The PPC Automation Age: A Paid Search Marketing Roadmap
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Daily Minute Master Series – May 12, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Musk Discusses His Views on Content Moderation as Twitter Deal Inches Closer to Completion
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LinkedIn Adds Live Captions for Audio Events, Custom URL Listings on Creator Profiles
LinkedIn has announced some new updates to improve accessibility, and enhance user Service listings, including real-time captions for live audio events, improved search for posts that you’ve already seen, and a custom URL display option on Creator profiles.
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Meta Looks Set to Push Publishers Towards Short Video in New Pivot
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Twitter Clarifies Duplicate Content Policy
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3 Ways To Use Your B2B Marketing Budget In 2022
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How To Tell Compelling Stories In B2B Marketing
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Daily Minute Master Series – May 11, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
SEO #Lifegoals: Who’s Winning Super Competitive SERPs & Why
We take a look at which brands dominate competitive keywords and assess how their content, backlink profile, and technical SEO are helping.
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Will Using A News Slider Affect My Site’s Optimization? Ask An SEO
Will homepage sliders hurt or help your SEO? Learn more about the search implications of sliders and how to use them in this Ask An SEO column.
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Google’s Digital Marketing Certificate Recommends Keyword Density Percentages
Google’s Digital Marketing Training Course recommends a maximum 2% keyword density, a minimum word count and where to seed keywords on web pages.
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Four Multicultural Marketing Lessons from Top Executives
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Peloton Reports Deeper Loss than Expected Amid Marketing Refresh
The results suggest Peloton’s comeback effort is still a long way from taking hold, despite a shake-up earlier this year. In February, co-founder John Foley was ousted as CEO after sales slowed and Peloton struggled to manage its production. He was replaced by former Spotify Technology SA and Netflix Inc. Chief Financial Officer Barry McCarthy, who vowed to cut costs and generate more of Peloton’s revenue from subscriptions.
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Godiva’s CEO Reveals How the Candymaker Plans to Double Its Revenue in Four Years
We selected the best content generators to compare their output on the same topic and ran a mini Turing Test. Can you tell which is the AI writer?
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Daily Minute Master Series – May 10, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
TikTok Expands Ad Data Verification Partnership with Integral Ad Science
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Instagram Launches Initial Test of NFT Display Options, Which Are Also Coming to Facebook Soon
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TikTok Shares Insights into Emerging Gaming Trends, and Opportunities for Marketers
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New Study Outlines Key Snapchat Ads Best Practices, Based on 14,000 Campaigns
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Add Me To Search: How To Create Your Google People Card
With the query “add me to search” you can create a Google people card and link to your website, social media, and other pages from one place.
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The 10 Best AI Writers & Content Generators Compared
We selected the best content generators to compare their output on the same topic and ran a mini Turing Test. Can you tell which is the AI writer?
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Daily Minute Master Series – May 9, 2022
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
WhatsApp’s Doubling the Size of Group Chats in the App
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Musk Plans to Increase Twitter’s User Base by Almost 200% Over the Next Three Years
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Facebook’s Removing a Range of Location Tracking Tools as Data Regulations Continue to Evolve
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Twitter Expands Test of TikTok-Like Display Format in its Explore Tab
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Meta Shares New ‘Culture Codes’ to Help Advertisers Improve the Performance of Their Promotions
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Google: What to do About Spammy Links from “Malicious Domains”
Google’s John Mueller answers a question about how to handle unwanted spammy backlinks.
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Daily Minute Master Series – May 6, 2022
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Pinterest Launches New ‘TV Studio’ App as it Looks to Expand on its Live Commerce Offerings
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TikTok Takes First Steps Towards Improved Creator Monetization with ‘Pulse’ Program
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Meta Announces New Business Messaging Tools, Including Improved WhatsApp Ad Creation
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What Structured Data to Use and Where to Use it?
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Tips For Top-Performing Brand Awareness Campaigns On Facebook Ads
TOFU campaigns are vital for marketing plans. Learn how Facebook brand awareness campaigns work and how to set them up for optimal results.
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10 Creative Infographics & Why They Work [With Examples]
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