Marketing Rundown
Our curated weekly rundown with everything you need to know about media, marketing and digital news.
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Daily Minute Master Series – June 16, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Meta’s Acquisition of GIPHY Remains in Question After New UK Court Ruling
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Twitter Expands Access to ‘Location Spotlight’ Module in Professional Accounts
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YouTube Adds New ‘Corrections’ Feature to Add Relevant Update Notes to Your Clips
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Pinterest Establishes New Content Partnership with Tastemade to Promote Pin Product Listings
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Instagram Adds New Prompts to Reduce Harmful Impacts on Young Users
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Meta Launches New Interactive Options for VR Worlds, the Next Steps in the Metaverse Shift
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Daily Minute Master Series – June 15, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Billboards, Mailers and Guerilla Tactics: How Old-School Marketing Is Making a Comeback
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How to Prepare Your Brand for Web 3.0 Marketing
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Growth Marketing Experts Survey: How Would You Spend a $75,000 Budget in Summer 2022?
TechCrunch reached out to four marketers to see how they would spend a $75,000 budget in summer 2022. Amid the economic uncertainty, they also asked how their plan would change if their budget was $10,000.
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The Rise Of Video-First Marketing
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Lean Repeatable Sales Cycles Will Help Eliminate Unnecessary Marketing
“Marketing lands you on Pluto, but the real objective is sales, which would require you to come all the way through the solar system to the sun.” The notion of a lean repeatable sales cycle has been around in startup land but is rarely implemented either in startups or in established companies, and definitely not in channel or outsourced sales or by marketing.
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6 Amazon Marketing Strategies to Implement in 2022
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Daily Minute Master Series – June 14, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
LinkedIn Launches New Ad Campaign to Highlight Rising Conversation in the App
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Twitter Shares New Research into the Effectiveness of its Offensive Reply Warnings
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Meta Reportedly Developing Privacy-Friendly Ad Options
Meta’s ‘Basic Ads’ won’t use advanced targeting, and are intended to counter losses caused by data privacy concerns.
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How To Delete Google Reviews (And When You Should)
Unfortunately, not all Google reviews are glowing. But when should you delete bad reviews and how do you go about it?
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Get To Know Ad Rank & Learn 3 Ways To Improve It
Your go-to guide for everything you need to know about the ad rank metric and how you can improve it without increasing budget.
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4 Ways Social Media Marketing Drives Digital Connections In 2022
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Daily Minute Master Series – June 13, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
YouTube Takes its Next Steps into Live-Stream Commerce via Beauty Fest 2022
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Twitter Launches Initial Test of New ‘Product Drops’ Launch Reminder Feature
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Instagram Shares New Creative Insights via its ‘We Create’ Brand Support Initiative
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How To Sell Online: 5 Ways To Stop Being Too Salesy [Infographic]
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Instagram Adds New Option to Pin Posts on Your Profile
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TikTok Launches Digital Avatars for Use in TikTok Clips
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Daily Minute Master Series – June 10, 2022
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Twitter to Provide Musk with its ‘Full Firehose’ of Tweets as it Works to Finalize Takeover Deal
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LinkedIn Adds Product Listings on Profiles, New Engagement Options to Build Your Brand Presence
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LinkedIn Adds New Elements to ‘Creator Mode’ Including Audio Events and New Audience Growth Opportunities
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TikTok’s Latest Ad Targeting Provisions Reflect Increasing Revenue Pressure on the App
TikTok has started showing users in Europe, the UK and Switzerland new, in-app notifications informing them of changes to its data collection policies.
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LinkedIn Expands Audio Events To All Users
LinkedIn audio events are now available to all users that turn on Creator Mode.
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Fixing Google Search Console’s Coverage Report ‘Excluded Pages’
Don’t let your content go unnoticed. Learn about the excluded part of the Google Search Console Index Coverage report and fix your status.
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Daily Minute Master Series – June 9, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Instagram Update Could Impact Reach For Some Accounts
Feature allows users to determine how much sensitive content they want to see across Instagram.
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Tips For Avoiding Misinformation In SEO Resources & Conversations
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WordPress Community Reacts To 6.0 Arturo
The response to the rollout of WordPress 6.0 Arturo was generally positive, with some surprising experiences and responses.
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Should You Use A Blog Or Email Marketing For Your Travel Brand?
Should you invest in blog content or email content for your travel brand? Take a look at the factors and benefits of both types of content.
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3 Ways a Unified Sales and Marketing Team Can Drive Demand Generation
Research shows that when an organization’s sales, marketing and product functions are aligned, that organization achieves 19% faster revenue growth and 15% higher profitability. Here are three ways to get there.
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The Rapidly Expanding Cannabis Industry Needs To Get Its Marketing Act Together, A New Report Finds
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Daily Minute Master Series – June 8, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Elon Musk Looks to Exit Twitter Takeover Due to Fake Profiles in the App
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Clubhouse’s Latest Strategic Shift Points to Concerning Signs for the App’s Future
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Instagram Expands Sensitive Content Control Options
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Just What’s Happening with the Metaverse?
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Snapchat Shares New Data on How AR and Camera Ads Can Help Boost Campaign Performance
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Meta Looks to Improve Digital Literacy Through New ‘Pledge Planets’ Series in Messenger Kids
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Daily Minute Master Series – June 7, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
LinkedIn Provides New Update on Spam, Scams and Fake Profiles in the App
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Wix Structured Data Guide: How To Use Standard & Custom Markup
Discover Wix’s structured data capabilities and implement structured data at scale to save time and money. Here’s a step-by-step guide.
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How Do I Structure A Global Site With Country-Specific Content?
An SEO pro answers: “What’s the best site structure for a content/news-based website that wants to be international but also country-specific?”
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Pinterest Acquires Product Recommendation Platform ‘THE YES’ to Improve its Discovery Tools
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WP Engine Acquires Company Behind ACF, WP Migrate & Better Search and Replace
WordPress managed web hosting company WP Engine acquires Delicious Brains, makers of plugins used by about 4 million users.
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TikTok Launches its First Subscription Comedy Series, Opens Up ‘Playlists’ to More Users
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Daily Minute Master Series – June 6, 2022
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Instagram Adds New AMBER Alerts to Help Raise Awareness of Missing Kids
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Twitter Removing TweetDeck For Mac In July
Twitter is shutting down the TweetDeck app for Mac on July 1. Here’s what you can use as an alternative.
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Snapchat Launches ‘Dynamic Travel Ads’ to Help Travel Marketers Reach Interested Audiences
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Instagram Tests New Option to View Expanded Profile Image Display
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How Airbnb is Marketing Its New Booking Approach
After rolling out a new group of categories earlier this spring to support more flexible travelers, Airbnb is highlighting the changes in a new marketing campaign created in-house.
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9 Years Ago, a Simple Marketing Decision Helped Slack Become a $27 Billion Company
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Daily Minute Master Series – June 3, 2022
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Meta COO Sheryl Sandberg Announces Her Pending Exit from the Company
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YouTube Launches New Process to Connect Your Mobile Device with Your TV Viewing Experience
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Meta Announces New Activations for Pride Month, Including Stickers, AR and VR Projects
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Pinterest Launches Ads in Japan, New Office Expansion in Warsaw
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SEM vs. SEO: What’s The Difference?
Learn everything you need to know to make both SEO & SEM integral parts of your digital marketing strategy.
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Meta Adds New ‘Calls’ Tab in Messenger, Leaning Into Evolving Connection Activity
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