Marketing Rundown
Our curated weekly rundown with everything you need to know about media, marketing and digital news.
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Daily Minute Master Series – September 15, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Twitter Whistleblower Appears Before US Senate, Reiterates Security Concerns at the App
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Meta Moves to the Next Stage of its Full Messaging Integration Plan
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5 Sitemap Examples That Showcase Best Practices In Action
Sitemaps organize your website navigation and provide search engines with crucial information for crawling. Learn through examples here!
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96% of Marketers Achieved ROI Goals with Out-of-Home Marketing Campaigns, Says New Research
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New Study Finds Small Businesses Are Adopting AI-Powered Marketing Tools Instead of Hiring Additional Headcount
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Will Google Penalize Sites That Look The Same?
Google’s John Mueller explains how Google handles two sites that are essentially identical in their HTML.
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Daily Minute Master Series – September 14, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
SEO For Ecommerce Product Pages: 20 Do’s & Don’ts
Brand building is a long-term commitment. Here are 10 steps to take and 10 to avoid for a successful SEO strategy for your ecommerce site.
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Microsoft Ads Unveils New Smart Campaign Features
The newest update to Microsoft Ads Smart Campaigns includes a multi-platform feature, giving them a competitive advantage over Google.
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Twitter Testing “WhatsApp Share” Button in India
Icon for sharing to Meta-owned messaging service replacing traditional share button on Twitter, but the functionality appears to be the same.
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New Report Highlights the Decline of Facebook and IG, as TikTok Becomes the New Home of Entertainment
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Elon Musk Continues to Seek a Way Out of his $44 Billion Twitter Takeover Deal
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Snap Highlights the Value and Opportunities of AR in New Report
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Daily Minute Master Series – September 13, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
The Development of Roblox Provides a Framework for the Metaverse Vision
As the metaverse hype cycle continues to churn, and profiteers seek to capitalize on the early knowledge gap, the truth is that we’re still a long way off being able to interact and engage in a fully-immersive, fully-functional digital space
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Google Announces ‘Search On 2022’ Search Insights Event
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YouTube Experimenting With New Features For Analytics Research Tab
YouTube adds Watch Interest, Watch Activity and Personalized Insights to help creators identify content niches their unique audiences.
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How To Use Twitter To Increase Your Google Search Visibility
Twitter is an effective tool for numerous brands. This article will show you how to use Twitter effectively to improve your Google rankings.
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Social Media Analytics: A Guide To Get Started
Learn more about your social media marketing and advertising efforts with social media analytics.
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Instagram Beta Testing New Repost Feature
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Daily Minute Master Series – September 12, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
YouTube Provides New, Ad-Free Player for Classrooms, New In-Stream Courses for Educational Creators
Whether you need help with a home DIY project, or you’re looking for assistance on your math homework, YouTube has become a default education resource for many, with some 93% of YouTube viewers now using the platform to gather information.
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Google Updates Its Guide on Preventing Spam and Abuse
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Do You Still Need Directory Submissions For Local SEO?
Local directory submission can help or hinder your local SEO depending on how you set it up. Here’s what you need to know.
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Instagram Confirms That it is Testing a ‘Re-Post’ Feature for the Main Feed
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Meta Abandons ‘Responsible Innovation’ Team as Metaverse Development Continues to Ramp Up
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Twitter Adds WhatsApp and LinkedIn Sharing Buttons to Facilitate Broader Tweet Engagement
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Daily Minute Master Series – September 9, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Twitter Will Now Let You Schedule Up to 10 Spaces Broadcasts at a Time
Twitter Spaces increasingly feels like a niche offering – highly valuable to those that use it, but the group of those who do regularly tune in seems to be getting smaller, as opposed to expanding overall Twitter usage.
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Court Rules that Twitter Vs Musk Trial Will Go Ahead in October, After Musk’s Team Sought Extension
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Twitter Announces an Expansion of its ‘Birdwatch’ Crowd-Sourced Fact-Checking Program
Twitter has announced that it will expand its experimental Birdwatch crowd-sourced fact-checking program, as a means to combat misinformation throughout the app.
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TikTok Voted ‘Most Innovative’ Ad Platform in New Survey [Infographic]
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TikTok Adds More Regional Trend Insights to its ‘TikTok Insights’ Data Tool
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Yahoo Acquires Source Credibility Algorithms With Latest Acquisition
Search engine company buys The Factual, an algorithm-driven news rating company that scores the credibility of news sources.
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Daily Minute Master Series – September 8, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Meta Announces 2022 Connect Conference, a Key Showcase of its Evolving Metaverse Vision
Amid ongoing criticism over its VR development, and its capability more broadly to actually build the next stage of digital connection, Meta will be looking to silence its critics (at least, some of them) with a new showcase of its next-level technologies at its 2022 Connect Conference, which will be held on October 11th.
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LinkedIn Announces ‘Talent Connect’ 2022 Conference
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Core Web Vitals: Google’s Top 3 Metrics For Evaluating User Experience
Learn more about Core Web Vitals – the three Google page experience metrics that all websites should measure up to.
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Facebook Competitions: What You Need To Know
How do I know if a Facebook competition will be successful? Check out these tips before you create one.
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Instagram Scales Back In-Stream Shopping Elements as it Re-Examines its Approach
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Meta Launches ‘Creators of Tomorrow’ Initiative to Highlight Emerging Digital Artists
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Daily Minute Master Series – September 7, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Meta Announces the Retirement of its ‘Neighborhoods’ Local Community Groups Project
In news that likely won’t have a major impact for most people, Meta has announced that it’s shutting down its Nextdoor-like ‘Neighborhoods’ feature, which it’s been testing in the US and Canada over the past year.
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Does Your Marketing Vision Demand A Speedboat Or A Tugboat — Or Both?
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Meta’s Exploring the Potential of Paid Add-On Features for Facebook and Instagram
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The History Of Social Media
Learn about the rise of today’s social media, including the early technologies that inspired social networking today.
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5 Types Of Social Media Networks And The Benefits Of Each One
Discover the latest trends in social media and learn how you can apply them to your business.
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How Can We Encourage Older Consumers To Leave Reviews?
In this week’s Ask An SEO, a reader asks how to get an untapped segment of customers to leave reviews. Read on for Tony Wright’s advice.
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Daily Minute Master Series – September 6, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
LinkedIn Shares New Data on the Most In-Demand Skills, New Notifications of Opportunities in Your Network
LinkedIn is looking to help members maximize their employment opportunities, but highlighting the most in-demand skills right now, as listed in LinkedIn job ads, while it’s also launching a new overview of job postings within your network to help connect you to opportunities among the people and businesses that you know.
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Tweet Editing is Here, with Live Testing Now Active in the App
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Snap Shutters Web3 Division as Part of Broader Job Cuts
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YouTube Publishes New Guide to Utilizing YouTube Shorts
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Meta Provides New Insights Into How its Video Distribution Algorithms Work
If you haven’t heard, Meta really wants you to post more Reels, with Reels being the fastest-growing engagement surface across its apps, and already taking up more than 20% of the total time that people spend on Instagram.
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What Is Programmatic Advertising? How Does It Work?
Learn how programmatic advertising differs from more traditional media buying methods so you can tailor-fit ads to your audience.
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Daily Minute Master Series – September 2, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
4 Ways to Avoid Greenwashing in Your Marketing
A number of companies are getting dinged for making false environmental claims, and the FTC is expected to revise its Green Guides this year. Consider these tips to ensure your branding claims measure up.
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Five Uncommon Marketing Strategies To Scale Your Startup
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Meta Will Cease Support for its Separate Facebook Gaming App on October 28th
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LinkedIn Offers Professional Certifications From Meta, Oracle, and IBM
LinkedIn is partnering with Meta, Oracle, and IBM to expand its offerings of professional learning courses and certificates.
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Twitter Circle Lets You Send Tweets To A Select Group
Twitter Circle is a new capability that allows users to tweet to a select group of people.
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What the Future May Hold for Account-Based Marketing
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Daily Minute Master Series – September 1, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Snapchat’s Reportedly Looking to Cull Over 1,200 Jobs as Part of its Broader Cost-Cutting Efforts
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Twitter Opens Up ‘Circles’ Private Sharing Option to All Users
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New Revelations Suggest that Twitter is Unable to Detect and Remove Child Sexual Exploitation Content
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Instagram Launches New Tools to Help Refine Content Recommendations
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How To Use TikTok Search To Find Content, Community, And Creators
There’s more to TikTok than cat videos and trendy sound clips. Here’s how to find content you can tap into for your projects to take off.
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YouTube Adds Metrics To Main App, + New Way To Manage Livestreams
YouTube creators can now monitor more metrics in the main app, and manage livestreams from one convenient location.
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