Marketing Rundown
Our curated weekly rundown with everything you need to know about media, marketing and digital news.
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Daily Minute Master Series – October 13, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
How Will Twitter Change Under Elon Musk?
With the company set to accept Musk’s revised, revisited, and re-issued Twitter takeover offer, many are now pondering what this means for the app, and what Elon has in store for the platform as Tweeter-in-chief.
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Meta Showcases Latest VR Developments at Connect 2022, Including New Quest Pro Headset
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Snapchat Unveils AR-to-Purchase Activation for Halloween Costumes
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WordPress Plugins Begin Adopting Cloudflare CAPTCHA Alternative Turnstile
Cloudflare’s Turnstile is beginning to receive support from WordPres plugin developers but some in the WordPress community refuse to adopt it at this time.
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Link Building: Reduce The Risk, Maximize The Reward
Master the art of link building. Learn the do’s and don’ts of link development tactics so you won’t risk your site’s rankings.
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Is Mobile-Friendliness A Google Ranking Factor?
Does it matter in search whether your site is mobile-friendly? We dug deep into the claims to figure out the impact mobile-friendliness on search rankings.
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Daily Minute Master Series – October 12, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Meta Announces 2022 Creator Week Event, Which Will Focus on Reels Creators
Meta has announced the line-up for its second Creator Week event, which will include a combination of IRL and online presentations, panels, displays and more, to be held in the first week of November this year.
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Who Really Benefits from the Creator Economy?
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Meta Detects 400 Apps That are Stealing Users’ Facebook and Instagram Log-in Info
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TikTok Adds Photo Mode for Still Images, Longer Video Captions
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Twitter Launches Updated Professional Account Analytics Tab
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Google On The Use Of AI Images
Google discusses the use of AI images on webpages.
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Daily Minute Master Series – October 11, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
How Gen Z Breaks Marketing’s Cultural Mold
In new research, Horizon Media found the group no longer believes in mainstream pop culture, pushing marketers in a new direction.
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How To Lower Average Cost Per Click
Avoid outbidding yourself to keep costs down on your Google Ads campaigns. Follow these tips from expert Navah Hopkins.
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Measuring Marketing Effectiveness: What You Need To Know
Learn how you can leverage data to improve your ability to predict the success of your marketing campaigns.
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Google Ads Update: Target Users Who Click On In-App Ads
A new targeting option in Google Ads allows marketers to increase returns on app campaigns.
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What the New Wave of Machine Learning Libraries Means for SEO, Marketing
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Inside Crypto.com’s Marketing Meltdown—From Layoffs to Cuts in Sponsorship Deals
The cryptocurrency exchange has been dramatically downsizing its marketing deals and headcount in the wake of crypto winter.
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Daily Minute Master Series – October 10, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
5 Tips to Help Maximize Your Instagram Presence This Holiday Season
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A Visual Guide for Creating Instagram Reels
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Instagram Tests Out New Ad Options, Including Explore Placement and Interactive AR Displays
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Google Analytics Discontinues Store Visits Reporting
Google is discontinuing store visits reporting in Google Analytics and will stop collecting new data at the end of October.
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Text Formatting: Is It A Google Ranking Factor?
Text formatting helps website visitors find the information they’re looking for by highlighting the most important content on a page. But do these elements affect search rankings?
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A Guide To Google’s Knowledge Graph Search API For SEO
Help your customers find you quicker than your competitors by using the Knowledge Graph and ranking better on the SERPs.
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Daily Minute Master Series – October 7, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Twitter Emulates TikTok With Two New Features
Twitter announces two updates that will make it easier to discover videos and keep watching them.
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Google Integrates The Google Tag With Ads & Analytics
Google makes it easier to implemented the Google tag via integrations with Google Ads, Google Analyics, and popular CMS platforms.
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Meta Announces New Ad Options for Facebook Reels Which Could Facilitate Creator Revenue Share
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Are Your Sales and Marketing Teams Disjointed? Here Are 4 Steps You Can Take To Ensure They’re in Sync.
Forming a strong relationship between sales and marketing is often a slippery slope. Here are four tips on how to do this.
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Meta Will Shut Down its Newsletter Platform Early Next Year
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3 Experiments To Run For Responsive Search Ads Testing
Responsive search ad testing is quite different from expanded text ads. These 3 experiments can help optimize your PPC campaigns.
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Daily Minute Master Series – October 6, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Meta Announces New Privacy-Focused Ad Targeting Solutions, Improvements in Automated Targeting
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Musk Reissues Original Twitter Offer in Bid to Avoid Court Battle
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Instagram Tests Out New Ad Options, Including Explore Placement and Interactive AR Displays
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How to Use Reverse Video Search (& Why It’s Useful)
Use reverse video search to find the video source online. Here’s how to perform a reverse video search and why it’s useful.
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4 SEO Experts Share Key Actions To Raise Client Satisfaction
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Facebook Launching New In-App Browser For Android
Facebook’s new in-app browser on Android is said to be more stable, with enhanced performance and security.
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Daily Minute Master Series – October 5, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Snapchat Says that Even Basic AR Executions Can Drive Audience Response
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Twitter Launches First Stage of the Live Roll Out of Tweet Editing
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Instagram Expands Test of Multiple Links in User Bios
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Conversion Rate Optimization (CRO): How To Get Started
It’s not enough to get traffic to your site – you need visitors to take action. But it may only take a few simple tweaks to your website to optimize your conversion rate.
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Click Bots and Fake Traffic Cost Online Advertisers $35 Billion
Studies show click bots and fraudulent traffic are widespread, but Google remains slow to react.
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TikTok Moves Forward With Live Shopping In US
TikTok is reportedly planning to launch live shopping in the US in time for the holiday shopping season.
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Daily Minute Master Series – October 4, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Meta Announces 2022 Facebook Communities Summit Event
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Elon Musk’s Text Messages Provide Insight into How his Twitter Takeover Plan Took Shape
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Instagram Moves to Next Stage of Development with Creator ‘Media Kit’ Option
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LinkedIn Rolls Out 3 Updates To Pages
Catch up on the latest features for LinkedIn Pages with this rundown of recent updates.
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YouTube Searches For Health Topics To Show Personal Stories
YouTube starts surfacing personal stories from patients when users search for health-related keywords.
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Traditional vs. Headless CMS: Digital Evolution And Content Velocity
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Daily Minute Master Series – October 3, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
All the Key Updates for Marketers from Google’s 2022 ‘SearchOn’ Event
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Twitter Ads Suspended By Top Brands Because Of Child Exploitation
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Google Announces 5 Changes Coming To Mobile Search
Google announces five changes to mobile search are coming soon. Here are all the details.
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Search On 22: Google Debuts 9 New Shopping Features
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Google Announces More Personalized Search Results at Search On Event
Google announced at its Search On 22 event that its “About this result” section now highlights if results are personalized.
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TikTok Reports 62% Jump in Fake Profiles Being Created in the App
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Daily Minute Master Series – September 30, 2022
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Twitter’s Testing a New Way to Showcase Brand Communities in the App
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Real-World SEO: How People Search, Shop & Buy Online
Learn real-world shoppers’ search intents and create measurable, high-converting content that truly increases revenue.
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Instagram Shares New Tips on How to Instagram Reels for Marketing
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Effective Brand Building In The Metaverse
The metaverse is a wide open door for brands to connect with customers in a new way. Explore how to build your brand in the metaverse.
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8 Must-Have Ecommerce Rich Snippets To Stand Out In Search
Rise above the competition in the SERPs by making use of rich snippets. Here are 8 ways to earn rich results.
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How Long Before Google Indexes My New Page (And Why It Depends)?
Getting tired of waiting for Google to index your new content? Help it along by making sure your pages are crawlable.
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