Marketing Rundown
Our curated weekly rundown with everything you need to know about media, marketing and digital news.
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Daily Minute Master Series – October 27, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Elon Musk Plans to Close Twitter Deal by Friday, According to New Report
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LinkedIn Once Again Reports ‘Record Engagement’ in Latest Performance Update
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How To Leverage Your Resources During and After a Virtual Event
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Google On The Use Of Stock Photography
Google’s John Mueller and Lizzi Sassman discuss the merits of using stock photography and the impact on web and image search.
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Is Author Authority A Google Ranking Factor?
Author authority is a concept that has been around for years. But what role does it play it site rankings? Let’s take a closer look.
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How To Create Content Tagging Policies For News Publishers
Learn how to create content tagging policies that can lead to a boost in your organic search performance.
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Daily Minute Master Series – October 26, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
The Ultimate Guide to Social Media Engagement
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YouTube Announces a Range of Design Changes and UI Updates, Including Pinch-to-Zoom
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Meta Shares New Insights to Improve Ad Performance Amid Privacy and System Changes
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Meta Rolls Out 6 Updates To Facebook Groups
Meta is rolling out six updates to Facebook Groups, including Reels and new management tools for admins.
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Can Link Building Give You Or Your Client A Bad Reputation?
One of the biggest authority signals to search engines is your incoming links. But careless link building can damage your reputation. Here’s what you need to know.
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Is It Better To Direct To A New Subpage Or A Popup Page?
Not sure which option is the better page navigation practice? Here’s Tony Wright’s take on this week’s Ask An SEO.
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Daily Minute Master Series – October 25, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
TikTok Shares Insights into the Potential of Live-Streaming for Brands [Infographic]
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Musk Plans Massive Staff Cuts at Twitter, Jokes About Merging with ‘Free Speech’ Social Networks
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New Report Finds that Facebook and TikTok are Approving Ads Containing Political Misinformation
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LinkedIn Adds New ‘Person’ and ‘Page’ Link Stickers to Improve In-App Engagement
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Google Shopping Searches On Desktop Get More Visual
Google is upgrading desktop search results for shopping-related queries with more images of products.
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Google Lets You Disable Targeted Ads & Keep Personalized Searches
Google is rolling out a new tool that lets users customize the ads they see across search results, YouTube, and Google Discover.
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Daily Minute Master Series – October 24, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Snapchat Announces New Features for Snapchat+, Including Custom Story Expiry Options
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2023 Hiring Strategies: Attract & Retain Top Digital Marketing Talent
In this live webinar, you’ll learn how to upgrade your recruiting and retention strategies to keep top digital marketing talent on your team.
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LinkedIn Adds Automatic Captions To Videos
LinkedIn is adding several features geared toward making the website more inclusive to individuals with accessibility needs, including automatic captions on videos.
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Is Language A Google Ranking Factor?
Does language play a role in how Google ranks webpages? Let’s see what the experts say.
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Snapchat Posts Mixed Results in Latest Earnings Update
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Instagram Adds New Safety Features, Including Improved Blocking and New Pop-Up Alerts
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Daily Minute Master Series – October 21, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Meta Develops New Speech-to-Speech Real-Time Audio Translation Process
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Instagram Launches Live Test of Native Post Scheduling in the App
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YouTube’s Providing More Creators with Access to Shoppable Links
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Pinterest Provides New Music Option for Idea Pins, Including Tracks from Popular Artists
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TikTok Launches New ‘StemDrop’ Music Remix Initiative
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How To Use Google Ads Keyword Forecast Tool For Predictive Keyword Research
Learn how the Google Ads Keyword Forecast Tool can help identify future trends and how you can integrate it into a holistic marketing strategy.
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Daily Minute Master Series – October 20, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Google Reveals Top Search Trends For Halloween 2022
Google updates its Halloween Frightgeist website with the latest search data on the most popular costume ideas in 2022.
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Meta Forced to Divest Giphy After Long-Running Court Battle in the UK
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Meta Launches New VR Horror Experiences for Halloween
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6 Keys Your Business Needs To Win With Your Marketing Agency
Discover how to forge relationships & create effective campaigns that generate genuine interest & transform consideration into conversions.
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Google Makes Audio Ads Available To All Advertisers
Google’s audio ads, designed to reach consumers streaming music and podcasts on YouTube, are now available to all advertisers.
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Google Ads Rolls Out 3 New Reporting Columns
Google is adding three new columns to Google Ads reports that provide easier access to data on conversion goals.
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Daily Minute Master Series – October 19, 2022
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
New Report Looks at the Growth of the Creator Economy, and Opportunities of New Platforms
Social platforms are going all-in on the ‘Creator Economy’, adding in a range of new monetization tools and promotion features that are designed to help platform stars showcase their value for brands, or sell their products direct in-app.
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Meta Makes Branded Content Tags Available to All Facebook Reels Creators
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Kanye West is Buying Conservative Social Media Platform Parler to Voice His Unfiltered Opinions
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404 vs. Soft 404 Errors: What’s The Difference & How To Fix Both
404 and soft 404s are different kinds of problems that require different approaches to diagnosing and fixing them.
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TikTok Update Will Restrict Live Streaming To Adult Hosts
Social media platform raising the minimum age required to host a live stream from 16 to 18, adding multi-guest functionality, options for adults-only broadcasts.
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How To Leverage Amazon Prime Day To Grow Sales [Podcast]
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Daily Minute Master Series – October 18, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Google Updates Search Display Formats to Provide More Context to Users
This shouldn’t have any real impact on SEO, or Google usage more broadly, but Google has announced a couple of changes to the display of Search results, in order to provide more clarity and transparency within its listings.
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Google Replaces Title Tags With Site Names For Homepage Results
Google is now only showing the site name in mobile search results that are for the entire website, such as for the home page.
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A Technical SEO Guide To Redirects
Read on for a comprehensive overview of redirects and the proper application for search optimization.
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Facebook Announces the Retirement of ‘Instant Articles’ – The Latest Step in the Reformation of the App
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Data Suggests Twitter Blue Take-Up Hasn’t Significantly Increased Since the Addition of Tweet Editing
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Meta Launches New Avatar Fashion Items as Questions Are Raised Over Its ‘Faked’ VR Avatar Legs
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Daily Minute Master Series – October 17, 2022
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Musk’s Twitter Offer Still Being Questioned as Equity Partners Look to Exit the Deal
Just when you thought that the Elon Musk Twitter takeover deal was all done and dusted, yet another potential loophole has been uncovered still lurking in the mix.
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TikTok Announces New Ad Tools and Performance Insights at Second ‘TikTok World’ Event
TikTok has held its second annual TikTok World event, where it shared a range of ad tips, insights, and previews of new promotional features that will open up new opportunities for marketers in the app.
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A Day In The Life Of A Content Marketing Manager
Explore a typical day as a Content Marketing Manager, from creating content to running campaigns to managing a team. Jessica Foster, SEO and Content Marketing Strategist.
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Microsoft Bing Is Getting An AI Image Generator
Microsoft is adding an AI image generator to its Bing search engine, which enables users to create digital art from text input.
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Goodbye Google Webmaster Guidelines, Hello Google Search Essentials
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AMP: Is It A Google Ranking Factor?
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Daily Minute Master Series – October 14, 2022
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Will the Metaverse Actually Become a Real Thing?
Will the metaverse ever pan out as Meta hopes? That’s become a key question in recent times, with the company investing billions into a long-term project that, thus far, still looks largely experimental, and seems unlikely to become a replacement for online interactions as we know them.
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The Fundamentals Of Influencer Marketing
What exactly is influencer marketing? And why should I care? Read our detailed explanation about influencer marketing in this article.
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Google On Solving How to Write Good Alt Text
Google podcast discusses the best approaches for creating image alt text.
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Seven Marketing Trends Small Business Owners Need For 2023
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11 Execs Connecting Gaming to Marketing
The gaming industry keeps on extending its already massive influence on culture and commerce. Brands increasingly realize that many of their customers are gamers, and have stepped up efforts to authentically show up in spaces such as Fortnite and Roblox, Twitch streams, esports tournaments and mobile games.
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How Customer Journey Orchestration Changes Your Marketing Approach
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