Infographics Archives

Why Every Business Should Blog [INFOGRAPHIC]

March 12, 2014/by Corey Padveen

Do you have a business blog?

Every brand should have a business blog. It’s as simple as that. Whether you post to your business blog every month, every week, or every day, there are a number of assets that it can provide in addition to generating a significant degree of brand and Social Equity.

In this great infographic from Quick Sprout, some of the greatest benefits of your brand owning a blog are outlined. Take a look at the assets that it can provide and let us know what you think the greatest benefits of a business blog are in the comments below or on Twitter!

Demographics of the Top Pinterest Influencers [INFOGRAPHIC]

March 5, 2014/by Corey Padveen

What are the key demographics of the top Pinterest influencers?

Influence is a powerful phenomenon in any industry, and that is particularly true on social media. The folks at HelloSociety have done some research to determine exactly what the demographic composition is of the top 100 Pinterest influencers.

Not surprisingly, they concluded that the majority of these tastemakers are women in major American markets with a higher education (much like the largest demographic of active Pinterest users). What is interesting, however, is that these Pinterest influencers are regularly active on the network, sharing several pieces of content per day and generating a ton of engagement.

Have a look and see if there are any surprises that catch your eye! Tell us about them in the comments below or on Twitter!

We can expect to see some of these content marketing trends pick up steam in 2014.

Content marketing is storytelling. It is, essentially, what attracts people to our brands online. Last year, we saw a major explosion is the concept of content marketing. Now that it is an established practice, we can expect to see some of these content marketing trends take shape in the coming year.

Research by Content Marketing Institute noted that most business plan on increasing their involvement in content marketing in some form or another in 2014, particularly through the use of social media.

If you have not yet involved yourself in content marketing, or taken the time to learn more about it, now is a good time to start.

How do you plan on engaging in content marketing in 2014? Tell us in the comments below or on Twitter!

Embedded from Digital Marketing Philippines

10 Best Brands on Social Media in 2013

December 30, 2013/by Corey Padveen

The end of the year is all about the best of the year, and these are the 10 best brands on social media in 2013.

One of the best things about the end of the year is that the web is populated with endless “Best Of” lists to commemorate the year we have experienced. 2013 is no different. And thanks to Starcount, we have a great infographic telling us about the best brands in 2013 and how they pushed boundaries and made their mark.

Every brand on this list is recognizable, and understandably so. As icons in social business, these companies have leveraged social media in the past year to expand their reach into new markets – both domestic and foreign.

Have a look, see which brands you think did the best job on social media in 2013, and have a very happy New Year!

Social Media Holidays Wishlist [INFOGRAPHIC]

December 23, 2013/by Corey Padveen

What were people asking for most on their social media holidays wishlist this year?

Social media is a place where people go to talk about things they like, want, need and, around this time of year, a place for people to make social media holidays wishlists. Just look at what happened to one lucky girl on Reddit when Bill Gates was her Secret Santa!

So what were some of the most talked about gifts this year on social media? Take a look at the breakdown in the infographic below, and see if anything you hope to get made it onto the list.

What do you hope to find under the tree or in your stocking? Tell us in the comments below or on Twitter!

Email Marketing Myths [INFOGRAPHIC]

December 12, 2013/by Corey Padveen

Email marketing is still alive and well, and there are plenty of email marketing myths that still scare marketers.

There is no shortage of email marketing myths out there that tend to scare some people away from the very successful platform. Email was the first form of social marketing, and it is still a viable option that should be considered in any strategy.

You want to reach your audience. That’s a goal for any social business. While billions have taken to the socialsphere, not everyone has adopted the platform yet. Despite seeing a mention of social media at every turn, it is still a new platform. Even marketers that have embraced social as the next big step in communications are still trying to figure out exactly how to sell on social platforms. With email, that trial and error period has been going on for much longer, and there are several ways to get your message across and sell your product or service via email.

In the infographic below, seven email marketing myths are laid out and dispelled. Take a look at them and ease your concerns about email. It should definitely be a consideration with any strategy!

How do you integrate email in your social business? Tell us in the comments below or on Twitter!

Fun Thanksgiving Social Media Stats [INFOGRAPHIC]

November 28, 2013/by Corey Padveen

Happy Thanksgiving!

It’s one of the calmest (and most filling) holidays of the year, so we thought we would add to the feast with some great stats! Take a look at these great Thanksgiving social media stats and have yourself a great Thanksgiving!

And, a fun fact for your day, this year, Thanksgiving and Hannukah fall on the same day. That won’t happen again for another 79,000 years!

Smart Social Marketers are Going Mobile [INFOGRAPHIC]

November 26, 2013/by Corey Padveen

The future of marketing, advertising and commerce will largely be mobile, and smart social marketers realize that.

The mobile market has been growing incredibly fast in recent years. By 2017, the social advertising market is projected to be worth roughly $11 billion, and revenues from streaming and download services are projected to be somewhere around $9.5 billion. So with a $20 billion plus market just a few years away, it is no wonder that smart social marketers are looking to mobile.

Some of the stats below have been shared so many times they come as no surprise. After all, when you hear about opportunities with mobile marketing as much as we do, the fact that 60% of Twitter users are mobile is no surprise. But there are a few gems that stand out.

First, there is the fact that by 2015 (which is much closer than we seem to think) tablets will outship personal computers. There is also that fact that mobile users are far more engaged. When you look at the stats about user engagement with tweets and Facebook posts on mobile devices, it makes you wonder if ad dollars might be better spent on mobile social ads than targeting desktop feeds.

All that to say is it is no surprise that the smart social marketers out there are quickly catching on to the importance of mobile strategies and optimization.

Take a look at the infographic below and let us know what stat you think is most shocking or interesting. Tell us in the comments below or on Twitter!

Everything You Need to Know About Privacy and Security on Facebook [INFOGRAPHIC]

November 14, 2013/by Corey Padveen

Privacy and security on Facebook are concerns for both companies and individuals.

In Deloitte and MIT’s social business research report, companies cited that one of the top barriers preventing them from going social is a concern with security on social networks. As the reality about privacy and security on Facebook comes to light, this is a concern shared by individuals as well. When you consider how many people have been rejected from or even lost their jobs because of what was said or found on social channels, it is no wonder that this is such a dominant concern.

That is why Inside Facebook has put together this infographic with every bit of information you are ever going to need (at least until the next major overhaul) when it comes to your privacy and security on Facebook.

Of the information presented below, perhaps most startling is the fact that over six-hundred thousand accounts are compromised on Facebook daily. Sure, that’s only a small fraction of a percent of the active accounts on the network, but that is far from a negligible statistic.

Take a look at the data below and consider if you have properly protected your information.

Have you ever had any major security issues with Facebook or another network? Tell us about it in the comments below or on Twitter!

The Power of Social Media [INFOGRAPHIC]

November 4, 2013/by Corey Padveen

We all know that social media is important, but have you really considered the power of social media for your business?

We’ve said it countless times before, and the evidence can be found all over: the power of social media is great, and leveraging the platform properly can mean big things for your brand.

There are a lot of very interesting statistics in this infographic from Buzzsmith. Every year, new data emerges that supports the adoption of large-scale social media strategies, and this year is no different. If we look at some of the data in the infographic below, we can see that, unsurprisingly, ROI is the major focal point for most marketers and businesses. This has long been the case. In order to justify the very real cost that social media incurs, we need to be able to measure ROI from social media. Considering this, we can see which statistic is most interesting of the data below.

For those brands effectively measuring ROI (and there are a number of ways to measure it tangibly) they are seeing a 153% return on their investment into social media campaigns! This further exemplifies the great power of social media.

What campaigns have you run that evoke the power of social media? Tell us in the comments below or on Twitter!