When deciding whether or not to outsource social media, there are a few questions you need to answer first. There is always a lot of debate over whether or not brands should outsource social media. For some brands, running a program internally is going to be the right call. Others might benefit from having an […]
Social media is changing the world and the proof is in the numbers! When we write articles, we are often talking about how social media is changing the world from a business perspective. But when we take a step back, we can see just how important social media is on a much grander scale! This […]
There are five notable social media concerns that executives deal with when deciding whether or not adopting the concept of social business is the right move. If you ask any marketer what hurdles they face when it comes to implementing social business strategies, many will tell you that there are social media concerns faced by […]
These facts and figures from the 2014 B2B Content Marketing Benchmarks, Budgets, and Trends – North America Report showcase why content marketing is crucial – particularly when it comes to B2B. For the fourth straight year, MarketingProfs and Content Marketing Institute have released this B2B content marketing report and the results are quite impressive. Once […]
What is a social business audit and why is it crucial that any company have one? Every day we hear about campaigns that incorporate social media taking off and driving new business for brands in all industries. Yet, so many companies still see their campaigns and initiatives fall flat when it comes to social media. […]
‘Hummingbird’ is the newest edition of the Google Algorithm, and there is a lot to know. In case you have not already heard, Google updated its algorithm last week. Now, this wasn’t some casual change to the Google algorithm. This was a complete overhaul of the program in its entirety. Naturally, there are some questions […]
There are a few key steps your brand needs to take in order to be considered a ‘Social Business’. In the last segment of this week’s ‘Social Business’ theme, we thought we would focus on the steps a brand needs to take in order to make itself a ‘Social Business’. Some of these steps may […]
Data mining and Responsive Branding can be among the greatest practices when it comes to making your business social. We have discussed Responsive Branding and how it can add value to your business in the past. Essentially, Responsive Branding is the idea of modifying your branding strategy by leveraging the data you collect on tastes […]
There are a few simple questions whose answers can tell you whether or not you are running a ‘Social Business’. In keeping with the theme of the week, we decided we would create a short, simple survey that can help a brand determine whether or not it is a ‘Social Business’. The 8 questions below […]
What audiences on social media are you targeting with your marketing? We are all familiar with demographics when it comes to social media. We might be looking to target middle-aged women, or college-aged men, but these criteria are pretty superficial. We need to ask ourselves what audiences on social media we are really looking to […]
